APPLIED Module 1
APPLIED Module 1
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
I. COURSE DESCRIPTION
This course identifies common tools, technology and techniques used in the Tourism and
Hospitality industry. It is design to primarily on student’s ability to recognize, evaluate and integrate
business technologies in order to create value, solve contemporary issues, and gain competitive advantage
in what has become a tech-driven business environment in the Tourism and Hospitality industry. The
student must know the technological principles of the functioning of e-commerce systems, various types
of business models of e-commerce systems, various forms of payment services in e-commerce, internet-
based marketing. The student should be able to select and implement an effective strategy of e-commerce
for its tourism business.
V. COURSE POLICIES
a. The mode of delivery for this subject will be a combination of face-to-face, offline (modules) and online. The course package contains
necessary information needed in this subject. To enhance further your learning, there will be pre-recorded lectures uploaded in our
virtual classroom;
b. You must follow the study schedule set for this subject for you to be properly guided and to maintain your progress;
c. You are allowed to have your own pacing in reading the module and other reading materials but please be reminded that there are
some activities that requires you to meet deadlines and submit your home-based tasks on time;
d. You are free to utilize reading materials online or printed books to enhance your learning;
e. You are advised to frequently check on the virtual classroom for any update on learning activities given by the instructor;
f. A learning package containing the Course guide, study guide, assignment/activity guides, & assessment guide will be uploaded in the
virtual classroom and will also be given in printed forms/digital format
g. All assignments and other requirements MUST be submitted ON TIME. Late submissions will still be admitted provided that the
learner will give acceptable/justifiable reason, but will have a corresponding point deduction;
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
h. All tasks requiring an individual output MUST be done INDIVIDUALLY;
i. For group projects, it is the responsibility of each learner to get in touch with their groupmates;
j. Each of you must respect the views and opinions of everyone and practice proper netiquettes;
k. CHEATING is considered a MORTAL SIN. Any form of cheating will not be tolerated. Copy-pasted works without proper citation of
the author will be rejected. You will be given only 1 chance to redo your output, otherwise you will be marked failed for that activity;
l. Learners who failed to submit requirements on time will be marked INCOMPLETE for the final grade, but will be given a chance to
submit their lacking within 1 semester only. Failure to do so will make them failed from the class;
m. Learners who were able to submit all requirements and taken all the quizzes and exams but still did not gain a passing grade are
marked CONDITIONAL and will be given a requirement/task to complete to determine if she/he will be able to pass the course;
Consultation time with your instructor is strictly done during working hours only, 8am to 5pm from Monday to Friday. Queries and
other matters that concerns the subject will only be entertained during the specified time and day.
VI. OUTLINE OF TOPICS
Module1: Information Technology in the Hospitality Industry
• Advantages of Information Technology in the Hospitality Industry
• Issues and Concerns of Information Technology in the Hospitality Industry
• The Internet and the World-Wide Web
• Benefits of Internet and the World-Wide Web
• Competitive Advantages of Using the Internet in the Hospitality Industry
• Potential disadvantages or threat of Internet usage in the hospitality industry.
Week 2 Module 2: Use and Access Common Business Tools and Technology
a) Examples of Common Business Tools
• Finding the tool
• Storing the details
• Storage location
b) Proper Way of Using Tools
• Business website
• Software
• Social media
• Telephones
• Emails
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Week 3 Module 3: Maintain Business Tools and Technology
a) Record keeping and monitoring of business tools
• Damage
b) Security Tools in storing business tools
• Passwords
• Swipe card access
• Security cameras
• Locked access
c) Audits
d) Information as a Tool
e) Legal Implication
f) Repair VS Maintenance
g) Establish VS Expert
h) Fault recording for the business
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Week 11 Module 11: Communication Tools in Hospitality Industry
a) Top 10 communication trends in the hospitality
➢ this icon represents the references made used for the contents of this course
package;
➢ this icon represents an information sheet containing the topic/lesson that the
learner must study;
➢ this icon represents important information the learners have to take note of;
➢ this icon represents the set date for deadlines of submission for a certain
requirement;
➢ this icon represents the learning objectives for the content/s of the course
package;
➢ this icon represents the study schedule recommended for the content/s of
this course package including all the learning activities embedded in each
information sheet;
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
➢ this icon is used to represent all learner’s guides (course guide, activity
guides, assessment guides, study guides) that shall help them accomplish this
course package;
Information sheet 1:
“CHAPTER 1: Information Technology in the Hospitality Industry”
LEARNING ACTIVITIES:
1. Read and understand the INFORMATION SHEET 1 containing Chapter 1: Information Technology in
the Hospitality Industry.
Introduction
Information Technology (IT) covers a broad spectrum of hardware and software solutions that enable
organizations to gather, organize, and analyze data that helps them achieve their goals. It also details technology-based
workflow processes that expand the capacity of an organization to deliver services that generate revenue. IT includes
a combination of hardware and software used together to perform the essential functions people need and use every
day.
IT impacts and assists the growth of practically every industry in the present age. Hotel industry too isn't
insulated from its effects. Companies in the hospitality industry face a highly competitive environment in which
differentiation and innovative customer experiences are key elements in improving revenue by building brand awareness
and loyalty among customers. They are under such pressure to keep up with expectations of guests that they are
implementing new technologies to regain their edge. Leading hospitality properties are using technology products to
differentiate themselves from their competition and thereby increase market share and improve revenue.
The success of a business, to certain extent, depends on its ability to acquire and utilize updated information to
assist its management and marketing processes. Hence, Information Technology (IT) assists organization to manage
information dynamically and influences business competitiveness through assisting decision makers to make
appropriate investments and decisions. IT helps to meet the demands for timely and accurate information by customers
and the IT diffusion in the tourism and hospitality industries has recently increased at an unprecedented rate. This is
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
evident by the ubiquitous presence of IT systems that work cooperatively to assist managers to deliver quality service
to their customers and to enhance operational efficiency and control costs. Researchers have stated that IT, by acting
as a protector and enhancer, directly influences the experiences and behavior of tourists.
It is advantageous for tourism and hospitality managers in general and marketing managers in particular to be
aware of the recent changes in IT and their relationship with customer service. As IT development becomes more
sophisticated, industrial practitioners, educators, and policy makers may find increasing difficulty in selecting,
analyzing, implementing, and operating new IT systems. In order to satisfy tourism demand and survive in the long term
there is no choice but to incorporate technology and enhance the interactivity with the marketplace.
With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver
innovative services to their guests standout to lose big time. However, keeping abreast of the changing technology, and
developing cutting-edge solutions based on such technology is a big challenge for hotels and would in any case, be a
drag on their core focused.
Advantages of Information Technology in the Hospitality Industry
Listed below are the advantages of utilizing information technology in the hospitality industry:
• Reduce Operational Cost. The use of information technology can replace the role of human in performing some
routine tasks. E.g. computers in the front desks can perform night auditing functions. Hotels may not need to
employ night auditors with rich accounting knowledge or they may consider recruiting less staff for overnight
shifts since all calculations are automated. Therefore, the labor cost can be reduced in the long run.
• Reduce Workload of Staff. Some IT applications are also designed to reduce the staff's workloads by assisting
them in performing their job duties. E.g.by installing CCTVs (closed-circuited televisions) in different locations
of the hotel will allow the security staff to monitor the key areas in the control room without patrolling in person.
• Increase Efficiency. As customers always expect quick services to be provided by the service staff, some
applications have been specifically designed to simplify some time-consuming procedures. E.g. it only takes less
than 10 seconds by using a credit card validator to verify a guest's credit card. It replaces the needs of calling
credit card enterprises for credit approvals which may take more than a few minutes for processing.
• Increase Revenue. IT applications also facilitate new services to customers. E.g. the in-room entertainment
system allows customers to enjoy movies and video games while they are staying in the guest rooms. It helps
the hotel to generate extra sources of income if such a system is installs.
• Access and Share Information. Computers and some hotel interfaces enable sharing of information among
departments .E.g. while a room attendant has finished cleaning a vacant room, he/she can change the room
status by a telephone input. This action will simultaneously update the room status in the front desk's computers
(changed from VD to VC) .Front desk receptionists would then be able to tell if the room is ready for sale
afterwards
• Achieve Better Planning and Management. Customer information, including their preferences and
consumption records are kept in the customer database. Hotel or restaurant management can fully utilize this
valuable information to examine the characteristics of their target segments and plan for some new services
and facilities which cater for their needs. Marketing activities can also be implemented accordingly by using
information, such as postal addresses or email addresses of customers and enterprises.
Issues and Concerns of Information Technology in the Hospitality Industry:
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
• Lack of Knowledge of Top Management. Without much IT training in their work experiences, top management
normally has limited knowledge of the most updated IT being applied in the accommodation sector. They tend to
be more conservative and would like to keep the old ways of doing business instead of implementing changes.
Their reluctance to accept new technologies has therefore, slowed down the pace of IT development to a certain
extent.
• Huge Investment Cost, Although the applications of IT may improve the service efficiency and lower down the
operational cost in the long run, some applications may involve huge investment in installation and long-term
maintenance. Continuous innovation also means that a new technology will soon become outdated with new
replacement. E.g. the innovation of TV models from a classic cube to flat 'liquid crystal display'(LCD) which is
then followed by a 'touch-screen' feature and the latest of 3D versions. It can be estimated how much a leading
hotel would spent for TV installation for all rooms once a new model comes up. Obviously, it may not be
affordable to those hotels with limited financial resources and scales.
• Resistance to Change of Personnel. There are two potential problems to be faced by the existing stay worked
in the accommodation sector. One on the other side, staff who are doing fine in their own ways of practice would
be reluctant to change and learn new technologies that they are not familiar with. On the other side, there would
be pressure give to staff once they think IT can easily replace their roles in performing services to the
customers. All of these can lead to low motivation and high turnover create to staff in the industry.
The Internet and the World-Wide Web
While thriving to be competitive in the global market, exactly the hospitality industry is exposed and
overburdened by exclusively high costs for:
a. promotion in the global market,
b. immediate communication/interactivity with the clients /tourists,
c. booking by guests from distant tourist generating destinations,
d. market research
The costs mentioned above can be reduced by using WWW in tourism business. The Internet and its application
(WWW) have created information infrastructure which now rivals the Plain Old Telephone System (POTS) and other
traditional ways of performing business in size, coverage and popularity. Many people use the terms Internet and World
Wide Web (aka. the Web) interchangeably, but in fact the two terms are not synonymous. The Internet and the Web are
two separate but related things.
The internet is a massive network of networks, a networking infrastructure. It was conceptualized during 1969
by the Advanced Research Projects Agency(ARPA). It connects millions of computers together globally, forming a
network in which any computer can communicate with any other computer as long as they are both connected to the
internet. Information that travels over the internet does so via a variety of languages known as protocols. In everyday
life, the Internet has been called different names that often interchangeable to a lay person. It has been called the Net,
the Web, the Information Superhighway and the Worldwide Web. When someone use an app on their phone, send an
instant message, transfer a file directly from one computer to another via file transfer protocol (FTP) or simply send
an email, they are using the Internet- but not necessarily the Web.
The World Wide Web, or simply web, is much newer compared to the Internet and was initialized during the
1990s. The WWW is such an immensely popular Internet facility that for many users, it has become synonymous with the
Internet. The World Wide Web is a collection of web pages linked together with hypertext links. These are the very same
links that can be click on when browsing the internet (i.e., clicking on gifts and Buzzfeed lists). It is an information-
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
sharing model that is built on top of the internet. The web uses the HyperText Transfer Protocol (HTTP),only one of the
languages spoken over the internet, to transmit data. Web services, which use HTTP to allow applications to communicate
in order to exchange business logic, use the web to share information. The web also utilizes browsers, such as Internet
Explorer or Firefox, to access Web documents called webpages that are linked to each other via hyperlinks. Web
documents also containing graphics, sounds, text and video.
Alternatively, the Internet can be viewed as a big book-store while the Web can be viewed as collection of books
on that store. At a high level, we can even think of the Internet as hardware and the Web as software.
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
SENTENCE, All rules in There are minor Contains some (4- Contains
GRAMMAR, & grammar are (1-3) errors in 6) errors in numerous (7 and
SPELLING followed, grammar, grammar, more) errors in
punctuations ad punctuations and punctuations and grammar,
spelling spelling spelling punctuations and
spelling.
ORAL RECITATION is an recitation for asynchronous communication regarding the concepts being tackled in our class. You are
expected to share your thoughts and opinions.
▪ I will be asking questions for discussion in our online class. You are expected to share your ideas of what you have learned
by answering questions and ask questions also if there is clarification.
▪ You are expected to be at your modest when you answer question. Out of the topics gives the learner a deduction point.
▪ Remember that when you recite you must respect the opinions of your classmates and to always have proper netiquette
when commenting or reacting.
5 4 3 2
Level of Student proactively Student proactively Student rarely Student never contributes to
engagement contributes to class by contributes to class contributes to class by offering ideas and
in class offering ideas and/or asks by offering ideas class by offering asking questions and/or has
questions more than once and/or asks ideas and asking trouble staying on task during
per class and/or works questions once per questions and/or group project time.
consistently on group class and/or works works on group
project the entire time. on group project for project only some
most of the allotted of the allotted time.
time.
Listening Student listens when Student listens when
Student does not Student does not listen when
skills others talk, both in groups others talk, both in
listen when others others talk, both in groups and
and in class. Student groups and in class.
talk, both in groups in class. Student often
incorporates or builds off and in class. interrupts when others speak.
of the ideas of others.
Behavior Student almost never Student rarely Student Student almost always
displays disruptive displays disruptive occasionally displays disruptive behavior
behavior during class. behavior during displays disruptive during class.
class. behavior during
class.
Preparation Student is almost always Student is usually Student is rarely Student is almost never
prepared for class with prepared for class prepared for class prepared for class with
assignments and required with assignments and with assignments assignments and required
class materials. required class and required class class materials.
materials. materials.
Total points; 20 points
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
GRADING SYSTEM:
MIDTERM GRADE:
LECTURE LABORATORY
Quizzes = 20% Etiquette = 10%
Activities = 10% Attendance = 10%
Attendance = 5% Reporting = 10%
Class Participation = 10% Project = 30%
Journal = 15 % Examination
Examination = 40% (Task Performance) = 40%
TENTATIVE FINAL
GRADE:
LECTURE LABORATORY
Quizzes = 20% Etiquette = 10%
Activities = 10% Attendance = 10%
Attendance = 5% Reporting = 10%
Class Participation = 10% Project = 30%
Journal = 15 % Examination
Examination = 40% (Task Performance) = 40%
XI. REFERENCES
(the following materials are used as references in creating the content of these course
package)
TEXTBOOKS Applied Business Tools and Technologies
By: Dr. Rene D. Osorno
Dr. Grayfield T. Bajao
Dr. Mary Grace Rusiana-Zapanata
EBOOKS
WEB/INTERNET
SITE
YOUTUBE
VIDEO
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]
Quirino Stadium, Zone V, Bantay, Ilocos Sur, Philippines 2727 ISCC Barangay Demo Farm Campus
Tel. No. (077) 604-0285 Barangay Labnig, San Juan, Ilocos Sur
e-mail address: [email protected] Tel. No. (077) 722-5870
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT
Hospitality and Tourism Management Department Contact No: 0915-650-7578 e-mail: [email protected]