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Types of Media

The document discusses types of media and media convergence. It describes print media, electronic media, digital media and how they have converged over time. The document also discusses issues around presenting information through different media types and how the medium used needs to match the audience.

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Mary Quincy Marilao
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286 views14 pages

Types of Media

The document discusses types of media and media convergence. It describes print media, electronic media, digital media and how they have converged over time. The document also discusses issues around presenting information through different media types and how the medium used needs to match the audience.

Uploaded by

Mary Quincy Marilao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Types of

Media
Mary Quincy N. Marilao
• Describe the concept of media convergence

Learning Targets: •
• Classify content of different media types
Compare and contrast how one particular issue or
news is presented through the different types of
media (print, broadcast, online) 2
Media
Convergence
Media convergence may be
defined in different ways. This may
refer to the process of combining
print, audio, and video into digital
form to operate in synergy. This
may also be defined as the
“coming together of computing,
telecommunications, and media in
digital environment” (Bucy 2005)

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Media
Convergence
It may also refer to the merger
or partnership of two media
organizations, such as a
broadcast network and a
telecommunications company,
so that users can access
television content on mobile
phones. This was what ABS-
CBN and Globe Telecom did
in 2013.
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Media Convergence
Media convergence also enables
miniaturization of technology, which refers to
the process of reducing the size of the media
channels into smaller gadgets to make them
more handy or portable and convenient for
users. This is the reason why desktop
computers have been reduced to laptops
then to tablets. Now, mobile phones are also
being used for surfing the Internet and
chatting with friends through social media.
In the Philippines, miniaturization of
technology through mobile telephone started
in the late 1990s.

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Different Types
of Media

Walt Disney

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Print Media Electronic Digital Media
Includes newspapers, Includes internet,
books, magazines,
Media multimedia content or
broadcast media – radio,
posters, flyers, and applications, online
television, online audio and
brochures video platforms that broadcast advertisements, digital
news music or video files, and
non-broadcast – films and podcasts
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In the 70s, the term trimedia was used
Trimedia to refer to print, radio, and television.
However, the advent of computer and
the Internet, the more preferred term
to use would be multi-media forms or
platforms in one setting.

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Media may also be grouped according to codes:
sound, video, text, moving images (including
animation), and still photos. These codes are now
combined into one computer software called
multimedia.
The combination of these codes into one product is
again brought about by media convergence.
Integration of these codes into one digital form began
in the 1990s.

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Issues in When presenting issues to specific
audiences, you need to initially
Different Media understand the nature, scope, and
Types limitations of the media that you are
going to use.
Example:
a report about the gathering of
government officials on the radio might
be difficult because you need to
describe what they do

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Issues in The questions that you should ask
yourself when determining which media
Different Media to use are:
Types • Should you present issues through
trimedia or multimedia?
• Should you use an individual or stand
alone medium, or digital medium?
You need to know your audience, their
profiles, information, needs, media
habits, and lifestyles. This will help you
identify what media to use.

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Issues in Issues become interesting, relevant,
dramatic, meaningful, or exciting to
Different Media audiences depending on how media
Types producers construct and present them.
The messages, lay-out, color, music,
camera shots, and movements all create
meaning in harmony so that audiences
could understand, analyze, and evaluate
media and information.

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The way these media and information materials are presented is actually all
premeditative constructions to attract attention and entice users. Media
organizations and information sources do this primarily for profit, usually dictated by
advertisers. Indeed, media and information producers have their own language,
purpose, and interest that you need to decode. 14

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