Powerexchange Data-Sheet 1435

Data Sheet
Informatica PowerExchange
Access and Deliver Enterprise Data Quickly,

Easily, and Cost-Effectively
Benefits
Your IT team is handling more data, in more formats, from more partners and systems than
• Lower development costs ever before: databases, enterprise applications, Web services, social networks, and Big
Data sources such as Hadoop. This data is stored on systems as diverse as mainframes,
• Prevent unauthorized access
midrange machines, commodity servers, cloud, and desktop environments. Your
to sensitive data
organization doesn’t have the time or budget to hire someone with specialized data access
• Maximize ROI with rapid skills—but you need universal, flexible, right-time access to all your data sources.
access to standards-based Informatica® PowerExchange® is a family of products that enables your IT organization
sources and targets to retrieve all sources of enterprise data without having to develop custom data-access
programs. By accessing mission-critical operational data where it’s stored and delivering it
where and when it’s needed, your IT organization can maximize its limited resources and
the business value of its data. PowerExchange delivers secure, codeless data access to:
• Major enterprise applications whether on-premise, outsourced, or SaaS

• All major enterprise database systems and data warehousing environments
• Mainframe systems
• Midrange systems
• Message-oriented middleware
• Industry-wide technology standards including email, LDAP, and Web services
• Hadoop
• Social media networks
Whether your IT organization is creating Web services in a service-oriented architecture

(SOA), implementing event-driven integration, or synchronizing multiple data sources,
PowerExchange simplifies data integration. Its easy-to-use point-and-click interface is
consistent across all products in the PowerExchange family, eliminating costly, time-
consuming hand-coding and scripting as well as extensive administration and training.
PowerExchange scales readily from batch access to real-time data integration on multiple
platforms. It also automatically captures relevant metadata so you can assess and develop
proposed changes rapidly and implement them with confidence to meet even the most
stringent data governance policies. Additionally, PowerExchange helps access, load, and
deliver data as part of the extract-transform-load (ETL) process, helping your IT organization
take an incremental approach toward enterprise data warehousing by simplifying the
development and deployment of smaller departmental data marts and
data warehouses.
Key Features
Accelerated Access to Enterprise Data The pull-down menu of data sources and targets
PowerExchange uses a point-and-click graphical user updates automatically as new data sources
interface that requires no specialized programming become available. This accelerates development
skills to update enterprise data in dozens of and reduces errors while minimizing administrative
different data sources and targets, including many effort and training. The solution also locates
major enterprise applications such as SAS, Oracle needed data rapidly using flexible object filtering
E-Business Suite, Salesforce, and Siebel; all major techniques. By preserving the semantic dependencies
enterprise database systems and data warehousing in the underlying system, PowerExchange displays
environments; and the leading social media networks. metadata in ways a business user can
easily understand.
“PowerExchange lets us access updates the instant they

happen, and the Informatica infrastructure scales effectively
to support everything from high-volume batch to low-
latency, real-time processing of complex data. By integrating
our analytic and operational data stores in real time,
PowerExchange gives us a dramatic strategic advantage.”
– Jim McBride, Development Manager
Global Wealth Platform, SEI
Informatica PowerExchange for Social Media provides access to data from popular social networks for a more
complete view of interactions and transactions.
Optimized for Each Environment Change Data Capture Option
PowerExchange automatically optimizes data access The PowerExchange Change Data Capture Option
for each source and target to ensure top performance captures changes in a number of environments
without in-depth technical expertise. It supports native as they occur so your IT organization can deliver
data types and special features of each environment up-to-the-minute data to the business. This option
and uses available native interfaces and high-speed recognizes business events—such as customer
APIs. The purpose-built GUI exposes the capabilities creation or order shipment data—by capturing the
of each application. Automatic metadata capture is database inserts, updates, and deletes underlying
tailored to each individual environment to eliminate these events as soon as they occur. This captured
errors in data definition and access. stream of database activity can be delivered to
multiple targets in real time, without intermediate
queues or staging tables.
“Informatica is enabling us to improve data integration

performance and IT efficiency while providing a scalable
platform to meet challenges we face with additional data
sources and offering new services to our members.”
– Santosh Chiplunkar, BI Team Lead
AARP
Informatica PowerExchange for Hadoop provides access to support data-intensive distributed applications.
Key Benefits
Lower Development Costs
About Informatica
PowerExchange can push data to data marts and warehouses, pull data from real-time
Informatica Corporation
message queues, or expose it for message services while still freeing up resources for
(NASDAQ: INFA) is the world’s
other IT projects. It’s designed for efficiency, speeding development and deployment
number one independent provider
of your data integration projects for faster time-to-value while reducing errors and of data integration software.
minimizing administrative and training expenses with point-and-click development Organizations around the world
methods. It further lowers development cost through automated metadata capture that rely on Informatica for maximizing
supports rapid impact assessment and deployment as changes arise. return on data to drive their top
business imperatives. Worldwide,
Enhance Data Security over 4,630 enterprises depend on
PowerExchange helps to safeguard your sensitive and confidential data and ensure legal Informatica to fully leverage their
and regulatory compliance. It accesses data directly, avoiding the risk of unauthorized information assets residing on-
access and accidental exposure inherent in extracting files and transferring them to less- premise, in the Cloud and across
secure environments for integration. The easy-to-use interface preserves the value of your social networks.
data assets by preventing common programming errors. PowerExchange also supports
data governance, compliance, and risk management initiatives with metadata-driven data
lineage strong enough to satisfy the most stringent requirements.
Increase Return on Investment

PowerExchange accesses data where it’s stored and delivers it where and when it’s needed,
enabling your IT team to reap more value from current and future data sources and targets
without additional coding. By enabling rapid access to standards-based sources and
targets, PowerExchange also enhances your company’s ability to analyze and act on data
for greater agility and competitive advantage. It easily expands the range of accessed
sources as your IT organization adopts new technologies, continually supporting real-time
operations and up-to-the-minute decision making based on timely, trusted data.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA Phone: 650.385.5000 Fax: 650.385.5500
Toll-free in the US: 1.800.653.3871 informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp
© 2013 Informatica Corporation. All rights reserved. Informatica® and Put potential to work™ are trademarks or registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks.
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Data Sheet

Access and Deliver Enterprise Data Quickly,

• Major enterprise applications whether on-premise, outsourced, or SaaS

Whether your IT organization is creating Web services in a service-oriented architecture

“PowerExchange lets us access updates the instant they

“Informatica is enabling us to improve data integration

Increase Return on Investment

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