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    Manvika Gautam - 027 MI

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    Manvika
    Deal 1 and Deal 2 present two program scheduling options with different time slots, frequencies, and costs. Deal 2 has a higher overall GRP and more prime time slots allocated, despite being slightly more expensive. Its CPRP is also lower than Deal 1, making it the better recommendation that provides more exposure for the client.

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    Manvika Gautam - 027 MI

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    Manvika
    58 views5 pages
    Deal 1 and Deal 2 present two program scheduling options with different time slots, frequencies, and costs. Deal 2 has a higher overall GRP and more prime time slots allocated, despite being slightly more expensive. Its CPRP is also lower than Deal 1, making it the better recommendation that provides more exposure for the client.

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    Manvika Gautam_027 MI

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    Deal 1 and Deal 2 present two program scheduling options with different time slots, frequencies, and costs. Deal 2 has a higher overall GRP and more prime time slots allocated, despite being slightly more expensive. Its CPRP is also lower than Deal 1, making it the better recommendation that provides more exposure for the client.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    58 views5 pages

    Manvika Gautam - 027 MI

    Uploaded by

    Manvika
    Deal 1 and Deal 2 present two program scheduling options with different time slots, frequencies, and costs. Deal 2 has a higher overall GRP and more prime time slots allocated, despite being slightly more expensive. Its CPRP is also lower than Deal 1, making it the better recommendation that provides more exposure for the client.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 5

    Deal-1

    Program Day Time Band FCT (Secs) Rate / 10sec TVR


    10.30am -
    Prog 1 Mon –Thu 300 10,000 0.1
    11.00 am
    2.30pm -
    Prog 2 Mon - Fri 300 35,000 0.3
    3.00pm
    9.30pm -
    Prog 3 Mon – Fri 600 150,000 1.5
    10pm
    Prog 4 Sat – Sun 9am - 8pm 300 85,000 0.8
    RODP Mon – Fri 7am - 5pm 300 25,000 0.1
    RODP Mon – Fri 6pm - 11pm 360 80,000 0.5
    Impact Sat – Sun 8pm – 10pm 180 250,000 2.5

    Total 2340

    Total CPRP 109531.25


    ER 89871.794872
    PT FCT 1440
    PT% 61.538461538
    NPT FCT 900
    FCT% 38.461538462
    Weekday FCT 1860
    Weekend FCT 480
    Weekday% 79.487179487
    Weekend% 20.512820513

    Deal- 2
    Time Rate /
    Program Day Band FCT (Secs) 10sec TVR

    Mon – 10.30am
    Prog 1 - 11.00 210 10,000 0.1
    Thu
    am
    2.30pm -
    Prog 2 Mon - Fri 210 35,000 0.3
    3.00pm

    Prog 3 Mon – Fri 9.30pm


    10pm
    - 630 150,000 1.5
    Prog 4 Sat – Sun 9am - 480 85,000 0.8
    8pm

    RODP Mon – Fri 7am - 300 25,000 0.1


    5pm

    RODP Mon – Fri 6pm - 360 80,000 0.5


    11pm

    Impact Sat – Sun 8pm – 180 250,000 2.5


    10pm

    Total 2370

    Total CPRP 109044.86252


    ER 95379.746835
    PT FCT 1650
    NPT FCT 720
    PT% 6.9620253165
    NPT% 30.379746835
    Weekday FCT 1710
    Weekend FCT 660
    Weekday % 72.151898734
    Weekend % 27.848101266
    Spots Total Cost GRP CPRP ER

    10 300000 3 100000

    10 1050000 9 116666.66667

    20 9000000 90 100000
    10 2550000 24 106250
    10 750000 3 250000
    12 2880000 18 160000
    6 4500000 45 100000

    21030000 192 109531.25 89871.794872

    PT:NPT = 8:5
    WD:WE = 31:8

    Spots Total Cost GRP CPRP ER

    7 210000 2.1 100000

    7 735000 6.3 116666.66667

    21 9450000 94.5 100000


    16 4080000 38.4 106250

    10 750000 3 250000

    12 2880000 18 160000

    6 4500000 45 100000

    22605000 207.3 109044.86252 95379.746835

    PT:NPT= 55:24
    WD:WE= 57:22
    I would recommend Deal 2 is better for the client because
    it has a higher GRP. Hence more Prime Time slots. The
    second deal is slightly more expensive but the CRPR is
    lower in comparison to 1st deal.

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