Unit 4

Supply chain management is the management of the flow of goods and services and
includes all processes that transform raw materials into final products. It involves the active
streamlining of a business's supply-side activities to maximize customer value and gain a
competitive advantage in the marketplace.
SCM represents an effort by suppliers to develop and implement supply chains that are as
efficient and economical as possible. Supply chains cover everything from production to
product development to the information systems needed to direct these undertakings.
How Supply Chain Management Works
Typically, SCM attempts to centrally control or link the production, shipment,

and distribution of a product. By managing the supply chain, companies are able to cut excess
costs and deliver products to the consumer faster. This is done by keeping tighter control of
internal inventories, internal production, distribution, sales, and the inventories of company
vendors.
SCM is based on the idea that nearly every product that comes to market results from the
efforts of various organizations that make up a supply chain. Although supply chains have
existed for ages, most companies have only recently paid attention to them as a value-add to
their operations.
In SCM, the supply chain manager coordinates the logistics of all aspects of the supply chain
which consists of five parts:
• The plan or strategy

• The source (of raw materials or services)
• Manufacturing (focused on productivity and efficiency)
• Delivery and logistics
• The return system (for defective or unwanted products)
The supply chain manager tries to minimize shortages and keep costs down. The job is not
only about logistics and purchasing inventory. Supply chain managers, “make
recommendations to improve productivity, quality, and efficiency of operations.”
Improvements in productivity and efficiency go straight to the bottom line of a company and
have a real and lasting impact. Good supply chain management keeps companies out of the
headlines and away from expensive recalls and lawsuits.
Supply Chains
A supply chain is the connected network of individuals, organizations, resources, activities,
and technologies involved in the manufacture and sale of a product or service. A supply chain
starts with the delivery of raw materials from a supplier to a manufacturer and ends with the
delivery of the finished product or service to the end consumer.
SCM oversees each touchpoint of a company's product or service, from initial creation to the
final sale. With so many places along the supply chain that can add value through efficiencies
or lose value through increased expenses, proper SCM can increase revenues, decrease costs,
and impact a company's bottom line.
Thus, SCM can be stated as:
1
• Supply chain management (SCM) is the centralized management of the flow of goods
and services and includes all processes that transform raw materials into final
products.
• By managing the supply chain, companies are able to cut excess costs and deliver
products to the consumer faster.
• Good supply chain management keeps companies out of the headlines and away from
expensive recalls and lawsuits.
Example: Understanding the importance of SCM to its business, Walgreens Boots Alliance
Inc. placed focused effort on transforming its supply chain in 2016. The company operates
one of the largest pharmacy chains in the United States and needs to efficiently manage and
revise its supply chain so it stays ahead of the changing trends and continues to add value to
its bottom line.
As of July 5, 2016, Walgreens has invested in the technology portion of its supply chain. It
implemented a forward-looking SCM that synthesizes relevant data and uses analytics to
forecast customer purchase behavior, and then it works its way back up the supply chain to
meet that expected demand.
Example: the company can anticipate flu patterns, which allow it to accurately forecast
needed inventory for over-the-counter flu remedies, creating an efficient supply chain with
little waste. Using this SCM, the company can reduce excess inventory and all of the
inventories' associated costs, such as the cost of warehousing and transportation.
What is supply chain management?

Supply chain management is the practice of coordinating the various activities necessary to
produce and deliver goods and services to a business’s customers. Depending on the business
in question, this could involve activities such as monitoring the manufacturing of a product,
shipping the product by air, sea, or land; ensuring that it meets quality standards, and
delivering the product to customers.
Why is supply chain management important?

Supply chain management is important because it can help achieve several business
objectives. For instance, controlling manufacturing processes can improve product quality,
reducing the risk of recalls and lawsuits while helping to build a strong consumer brand. At
the same time, controls over shipping procedures can improve customer service by avoiding
costly shortages or periods of inventory oversupply. Overall, supply chain management
provides several opportunities for companies to improve their profit margins, and is
especially important for companies with large and international operations.
What are the five elements of supply chain management?

Supply chain management is often described as having five key elements: planning, sourcing
of raw materials, manufacturing, delivery, and returns. The planning phase refers to
developing an overall strategy for the supply chain, while the other four elements specialize
in the key requirements for executing on that plan. Companies must develop expertise in all
five elements in order to have an efficient supply chain and avoid expensive bottlenecks.

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Supply chain management is the management of the flow of goods and services and

How Supply Chain Management Works

Typically, SCM attempts to centrally control or link the production, shipment,

• The plan or strategy

Thus, SCM can be stated as:

What is supply chain management?

Why is supply chain management important?

What are the five elements of supply chain management?

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