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Business Model Canvas Overview

The document discusses business model innovation. It states that a successful business model can become standard for companies that do not create their own models. It then presents a business model template that outlines the key components of a business model including infrastructure, value creation, customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The template provides a framework for describing how an organization creates and delivers value to customers in a profitable manner.

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Adriel Perez
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68 views16 pages

Business Model Canvas Overview

The document discusses business model innovation. It states that a successful business model can become standard for companies that do not create their own models. It then presents a business model template that outlines the key components of a business model including infrastructure, value creation, customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The template provides a framework for describing how an organization creates and delivers value to customers in a profitable manner.

Uploaded by

Adriel Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Model Innovation

“The fundamental of any business successes is


the business model” – Andrew Wong

"All too often, a successful new business


model becomes the business model for
companies not creative enough to invent their
own." - Gary Hamel
Business Model Template
INFRASTRUCTURE VALUE CREATION

HOW WHAT WHO

INFRASTRUCTURE OFFER CUSTOMER


CUSTOMER
KEY ACTIVITIES
RELATIONSHIP
VALUE TARGET
PARTNER NETWORK
PROPOSITION CUSTOMER
DISTRIBUTION
KEY RESOURCES
CHANNEL

COST FINANCE REVENUE


STRUCTURE STREAMS

a business model describes the value an organization offers to various


customers and portrays the capabilities and partners required for
creating, marketing, and delivering this value and relationship capital
with the goal of generating profitable and sustainable revenue streams
INFRASTRUCTURE OFFER CUSTOMER

VALUE CUSTOMER
KEY PARTNERS
PROPOSITION RELATIONSHIP

State your Customer


portrays the network of Value Proposition. Ex. explains the
cooperative agreements Newness, performance, relationships a company
with other companies. customization, getting establishes with its TARGET
KEY RESOURCES Focus on: Optimization customers. Ex. Personal
job done, design, CUSTOMER
and economies of scale, brand/status, price, cost assistance, dedicated
Reduction of risk and reduction, risk personal assistance,
uncertainty, Acquisition reduction, accessibility., self-service, automated
of particular resources convenience/usability services, communities,
outlines the capabilities and activities co-creation
describes the customers
required to run a
a company wants to
company's business
offer value to. Ex. Mass
model. Ex. . Physical
DISTRIBUTION market, niche market,
resources, intellectual, KEY ACTIVITIES PRODUCT
CHANNEL segmented, diversified,
human and financial
multi-sided markets

describes the channels


describes the
to communicate and
arrangement of
gives an overall view of get in touch with
activities and resources.
a company's bundle of customers. Ex. Sales
Ex. Production, problem
products and services force, web sales, own
solving,
stores, partner stores,
platform/network
wholesaler

sums up the monetary describes the revenue


consequences to run a FINANCE streams through which
business model. Ex. money is earned. Ex.
Cost-driven, value- COST REVENUE Asset sale, usage fee,
driven, fixed costs, STRUCTURE STREAMS subscription fees,
variable costs, lending/renting/leasing,
economies of scale, licensing, brokerage
economies of scope fees, advertising
CUSTOMER SEGMENTS

which customers and users are you serving?


which jobs do they really want to get done?
VALUE PROPOSITIONS

Text

what are you offering them? what is that


getting done for them? do they care?
CHANNELS

how does each customer segment want to be reached?


through which interaction points?
CUSTOMER RELATIONSHIPS

what relationships are you establishing with each segment?


personal? automated? acquisitive? retentive?
REVENUE STREAMS

what are customers really willing to pay for? how?


are you generating transactional or recurring revenues?
KEY RESOURCES

which resources underpin your business model? which


assets are essential?
KEY ACTIVITIES

which activities do you need to perform well in your


business model? what is crucial?
10
KEY PARTNERS

which partners and suppliers leverage your model?


who do you need to rely on?
COST STRUCTURE

what is the resulting cost structure?


which key elements drive your costs?
key activities value customer
proposition relationships

key customer
partners segments

cost revenue
structure key streams
resources channels
13
images by JAM
Innovating Your Business Model

What can What can


you Re- you
Create Improve

What can What can


you you
Reduce Eliminate
sketch out your
business model

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