Scribd
Upload
670 views6 pages

Coffee Shop Game Simulation

The document describes a coffee shop simulation that can be used for multi-disciplinary education. The simulation allows student teams to manage a coffee shop business over 5 years, making strategic decisions about location, operations, marketing, human resources, and expansion. By facing changing competitive environments and external factors, the simulation aims to educate, engage, and entertain students while combining elements of case study learning and strategic decision-making. The simulation provides immediate feedback on choices and performance metrics like cumulative profits to help students learn about business strategy in a dynamic setting.

Uploaded by

Dr.Chodimella Venkata Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
670 views6 pages

Coffee Shop Game Simulation

The document describes a coffee shop simulation that can be used for multi-disciplinary education. The simulation allows student teams to manage a coffee shop business over 5 years, making strategic decisions about location, operations, marketing, human resources, and expansion. By facing changing competitive environments and external factors, the simulation aims to educate, engage, and entertain students while combining elements of case study learning and strategic decision-making. The simulation provides immediate feedback on choices and performance metrics like cumulative profits to help students learn about business strategy in a dynamic setting.

Uploaded by

Dr.Chodimella Venkata Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

For multi-disciplinary education

1) Case study &


2) Simulation is a case discussion in live mode and can conclude by the end of class as results u can
get immediately.

Students seeks to be

 Educate-
 Engage-second imp
 Entertain –first imp

Simulation combines entertainment and engagement

Coffee Shop Simulation from HBR

 instructor vid

One of the objective is External and competitive environment

Can be played for 5 yrs

Levels 1-PESTLE

Level 2 verticl integration & ethical marketing

Level 3-in mature and emerging competitors

 Student vid

Single store to global chain, learn abt strtgic in dynamic envi

Max cumulative profit in 5 yrs-50000$ in yrs

Level 1-decide location, each year rev dev in ext and env-PESTLE

Marketing-price, HR avg sal of emp, Ops decide avg prices etc, after entering decisions results are
displayed

Review and revise decisions

Level 2- select location, choose vertical integration, rev devpts in Bus ENvir,

Choose organic or type of coffee, reduce employees

Lev 3- in mature and emerging competitors,

Starts with decision on coffee roasting,

No of stores in mature and emerging


Worldwide performance results

5million $ cumulative in 5yrs

U have to startup a coffee shop

Conditions

 Location?
 Salary-emp satisfy
 Do u want to internationalize ur coffee business

Briefing
Register with hbs

Divide students into teams and decide

https://hbsp.harvard.edu/product/FO0004-HTM-ENG?activeTab=videos&itemFindingMethod=

You might also like