GRADE

Technology and
Livelihood Education
(Agriculture)
Quarter 2 – Module 9 - Week9
Marketing of Animal/Fish Raised
Most Essential Learning Competency:
Manages marketing of animal/fish raised
Discusses indicators for harvesting/capturing
Demonstrate skill in harvesting/capturing animal/fish
Prepares marketing strategy by asking help from others or using the internet
Markets animals/fish harvested/captured
Computes the income earned from marketed products (Gross Sale – Expenses = Net
Income
Prepares plans for expansion of animal – raising venture
TLEAG-0j-13
Technology and Livelihood Education – 6
Quarter 2 – Module 9 Title: Marketing of Animal/Fish Raised
First Edition, 2020

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copyright owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Schools Division Office San Juan City

Schools Division Superintendent: Cecille G. Carandang, CESO VI
Assistant Schools Division Superintendent: Buenafe E. Sabado PhD

Development Team of the Module

Writer : Ofelia S. Magbanua
Editors: Amelita C. Panelo
Reviewers: Amelita C. Panelo
Illustrator:
Layout Artist: Michael P. Rull
Management Team: Cecille G. Carandang, CESO VI
Buenafe E. Sabado PhD
Helen G. Padilla PhD
Amelita C. Panelo
Jonas Feliciano C. Domingo EdD

Printed in the Philippines by ________________________

Department of Education – Schools Division Office San Juan City

Office Address: Pinaglabanan St., San Juan City, Philippines 1500
Telefax: (632) 8451-2699; (632) 8251-2383
E-mail Address: [email protected]
 Expectations

Marketing of Animal/Fish Raised

You will discuss the importance of marketing of animal/fish raised.

Specifically, this module will help you to:

• Discuss indicators for harvesting animals/fish
• Demonstrate skill in harvesting/capturing animal/fish
• Compute the income earned from marketed products (Gross sale – Expenses =
Net income)

Let us start your journey in learning more on

lesson marketing of animal/fish raised. I am
sure you are ready and excited to answer the
Pretest. Smile and cheer up!

Pre-Test
Multiple Choice:
Directions: Write the letter of the correct answer on your answer sheets.

1. This kind of fish can be harvested after three to four months of feeding.
A. tilapia B. bangus C. carp D. catfish

2.The most common types of fish pen in an inland fish pen. A large area is excavated
to create a pool of water where fish can be grown. It is a
A. concrete tank C. fish cage
B. dug-out/excavated enclosure D. plastic tanks

3. You can sell animal or fish by products directly from your farm. This is a very
convenient way to generate income since there is no extra cost for rent. All your selling
transactions can be done within your farm.
A. Direct from sales C. Farm to market
B. livestock D. Restaurant

4.A Lopez piggery earned P5,470,568.00 in 27 branches in Manila and 2,005,971.00

in 161 branches the provinces. Combining the 2 amounts what was the average
income per branch from the piggery?
A. 7,476,539 B. 6,473,553.5 C.188 D. 13,950,092

1
5. This is an outline of the day to day operations of your farm. What gets done, how it
is done, when it is done, who does it production cycle). It is very important to keep a
record of your daily operations and processes that you can use as reference in the
future
A. monitoring C. execution of the business plan
B. developing the marketing plan D. planning for operation

Looking Back

Review past lesson.

Directions: Answer the following questions.
1. Do you think animal farming may be done in the city? Why?
_________________________________________________________________
_________________________________________________________________
2. Can you say that if done properly, animal raising can be a big business endeavor?
_________________________________________________________________
_________________________________________________________________

Brief Introduction

LET’S BE INFORMED

Indicators for harvesting/capturing fish

Tilapia can be harvested after three to four months of feeding.
Milkfish can be harvested after seven to ten months of feeding.
Catfish can be harvested between four to six months of feeding.

Ways in capturing fish

1.Total pond harvest is accomplished by draining and seining.
2. The pond is partially drained (20-30 %) to concentrate the fish.
3. The pond is repeatedly seined until most (80%) of the fish are captured.
4. The pond is drained further and seining is continued.

2
Marketing the farm produce
Here are some ways to market your farm produce:

1. Direct farm sales

You can sell animal or fish by-products directly from your farm. This is a very
convenient way to generate income since there is no extra cost for rent. All your selling
transactions can be done within your farm.

2. Farmers market/livestock auction market

As an animal raiser/farm operator, you should be on the lookout for events such
as livestock auction markets or similar events in your area where people from nearby
provinces come to buy livestock direct from raisers themselves.

3. Farm to market
Some farming families or entrepreneurs also have meat shop or fish stall in the
nearby wet market to sell their own animal products.

4. Restaurants
One possible livestock client can be the nearby restaurants in your area. You
could establish “suki” system.

5. Selling through the internet

Due to the wide coverage of the internet, aside from placing advertisements on
different websites, you could also use social media to market your animal and fish farm
products and services.

6. Selling through middlemen

There are entrepreneurs and there are people who work with entrepreneurs to
make deals with other entrepreneurs, resellers, and dealers. These are called
middlemen. Middlemen are people who buy goods from animal and fish raisers and
sells them to retailers or other consumers.

Marketing Pork, Beef, and By-products

Today, there is a great demand for meat like pork and beef. Pork and beef are
sold in the following forms: fresh, frozen, choice cuts, and cured as in tocino, tapa,
longganisa, and hotdogs. Cow’s milk is packed as fresh milk, evaporated milk,
powdered milk, or used as ingredient for cheese, butter, yogurt, ice cream, pastillas,
and leche flan and other dessert products.

Example computation for the income of a backyard piggery doing a grow out
operation.
Assuming that there is an existing small piggery in your backyard and you
bought (10) two-month old piglets at 3,500.00 each which you intend to grow and sell
after four months. In cases where no infrastructure has been built yet, construction
cost (labor and materials) or rent of facilities should be taken into consideration.
Given:
10 piglets at 3,500.00
Cost of feeds 1,000/head/month (x 4 months)
A six-month old pig ready for selling (averages of 90kg assuming price per kilo is
120.00).

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(3,500.00/piglet) x (10 heads) = 35,000.00 (cost to buy piglets)
(1,000 food allowance/head/month) x (10 heads) x (4 months) – 40,000.00 (cost of
food forn10 growing pigs)
(90 kg ideal selling weight at 6 months old) x (120.00/kilo of live pig) – 10,800.00
(selling price of each pig after the 4 –month growing period)
10,800.00/head x 10 heads = 108,000.00
108,000.00 (selling price of 10 pigs grown after 4 months)
-(less)
35,000.00 (cost of 10 heads of pig as starter)
-(less)
40,000.00 (cost of food for 4 months)
33,000.00 (income in 4 months or 8,250.00 per month)

With the assumption that labor is free since work is done by members of the family

RECORD OF EXPENSES/PRODUCTION
Date Item/s Quantity Amount Remarks

Make sure to keep your record book updated. List down expense items as they
are incurred so you will not forget them. Be specific in listing down items. Keep receipts
and file them in a folder or envelope.

Activities

Activity 1.1
Title of Activity: Methods of Harvesting Fish
Objective: To illustrate the different methods of harvesting fis
Instructions:
Group Activities
The class will be divided into 4 groups.
I have here 4 envelopes. Each envelope has paper in which the activity that
each group will do. The activities are as follows.
A. Discussion of methods in harvesting fish
B. Illustrations of the different methods in harvesting fish.
C. Demonstration of methods of harvesting fish
D. Demonstration of methods of harvesting fish

4
Critical Thinking
1. Do you know now how to harvest fish?
___________________________________________________________________
___________________________________________________________________
2. What are the methods in harvesting fish?
___________________________________________________________________
___________________________________________________________________
Activity 1.2
Title of Activity – Marketing Strategies
Objective: To prepare marketing strategy by asking help from others or using an
internet
Direction:
Group Activities
The class will be divided into two group.
Group 1 – Role play the strategies of selling a particular animal or fish product
Group 2 – Create amazing flyers and posters for marketing fish products
Each group will present their outputs for 5 minutes only. Let the learners have
freedom during the presentation

Critical Thinking Questions

1.What four – legged animal or fish would you like to raise and market?
___________________________________________________________________
___________________________________________________________________
2.What marketing strategy or method will you use in selling this animal and why?
___________________________________________________________________
___________________________________________________________________
Activity 1.3
Title of Activity – Computes the income earned from marketed products
Objective: To compute the income earned from marketed products
Instructions: Group Activity
Form group of threes. Create an advertisement in marketing pork/beef and some by –
products. The advertisement is for online selling. Make it catchy, attractive and enticing
to be effective. Present this in class for evaluation.
Critical Thinking Questions
1. If you are to establish your own animal and fish raising business, what would you
be and why?
___________________________________________________________________
___________________________________________________________________
2. What would be the possible expenses of it?
___________________________________________________________________
___________________________________________________________________

5
Activity 1.4
Title of Activity – Conduct SWOT Analysis to develop strong business strategy
of students
Objective: To conduct SWOT Analysis to develop strong business strategy of
students
Instructions: Group Activity
1. Do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.
What are your strengths?
What do you think are your weaknesses?
Are there opportunities you should look into?
What potential threats should you be aware of?
Prepare your SWOT analysis table following the sample below.
Strengths Weakness Opportunities Threats

2. Form groups of eights or tens. Draw lots to determine who will do the following:
a. 1.Interviewing persons of authority or experts on animal raising
b. 2.Reading journals or magazines on animal – raising
c. 3.Checking proper location or space for the chosen animal/s
d. 4.Ascertaining sufficient

Critical Thinking Questions

1. How do you feel when you have enough money to establish a business? Why did
you feel that way?
___________________________________________________________________
___________________________________________________________________
2. What are the preparations in expanding the family’s animal – raising venture?
___________________________________________________________________
___________________________________________________________________

Remember
Let’s Remember
Due to the wide coverage of the internet, aside from placing advertisements on
different websites, you could also use social media to market your animal and fish farm
products and services.

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 The animal raising or fish farming industry can lead to different entrepreneurial
endeavors ranging from the sale of live animals and fish to the production of by –
products including meat.

Checking your Understanding

Answer the following:
1. If you are to establish your own animal raising business, what would it be and why?
___________________________________________________________________
___________________________________________________________________
2.What do you think is the current state of animal raising in the country? Is there a
room for improvement? Why do you say so?
___________________________________________________________________
___________________________________________________________________

Post-Test
Multiple Choice.
Direction: Write the letter of the correct answer on your answer sheets.
1. You can sell animal or fish by products directly from your farm. This is a very
convenient way to generate income since there is no extra cost for rent. All your selling
transactions can be done within your farm.
A. Direct from sales C. Farm to market
B. Farmers market/livestock D. Restaurant
2. A Lopez piggery earned P5,470,568.00 in 27 branches in Manila and 2,005,971.00
in 161 branches the provinces. Combining the 2 amounts what was the average
income per branch from the piggery?
A. 7,476,539 B. 6,473,553.5 C.188 D. 13,950,092
3. This is an outline of the day to day operations of your farm. What gets done, how it
is done, when it is done, who does it production cycle). It is very important to keep a
record of your daily operations and processes that you can use as reference in the
future
A. monitoring C. execution of the business plan
B. developing the marketing plan D. planning for operation
4. This kind of fish can be harvested after three to four months of feeding.
A. bangus B. carp C. catfish D. tilapia

5.The most common types of fish pen in an inland fish pen. A large area is excavated
to create a pool of water where fish can be grown. It is a _________.
A. concrete tank C. fish cage
B. dug-out/excavated enclosure D. plastic tanks

7
 Answer Card

5. D 5. B
4. B 4. D
3. A 2. A
2. A 2. D
1. B 1. B
Pre-Test
Post-Test

References:
Books:
Learning and Living in the 21st Century for Grade 6 pp. 309 – 315
The Basics of Better Family Living by Gloria A. Peralta, et al pp. 53 - 59

For questions or comments, write or call:

Department of Education
Schools Division Office – San Juan City
Pinaglabanan St., San Juan City, Philippines 1500
Telefax: (632) 8451-2699; (632) 8251-2383
Email Address: [email protected]