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    Eshout Social Media - Out of Box Overview - 0

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    nurnaimah Azizan
    This document discusses social media and how to effectively manage a Facebook page for a business or organization. It explains what social media is and how platforms like Facebook and MySpace grew in popularity. The key differences between a Facebook profile and page are outlined. The document provides guidance on the types of content to post, how often to post, and tools for scheduling posts. It also covers insights, monitoring, advertising and reviewing social media performance. The overall message is that managing social media requires time, creativity and systems to build engagement and reach target audiences.

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    Eshout Social Media - Out of Box Overview - 0

    Uploaded by

    nurnaimah Azizan
    41 views111 pages
    This document discusses social media and how to effectively manage a Facebook page for a business or organization. It explains what social media is and how platforms like Facebook and MySpace grew in popularity. The key differences between a Facebook profile and page are outlined. The document provides guidance on the types of content to post, how often to post, and tools for scheduling posts. It also covers insights, monitoring, advertising and reviewing social media performance. The overall message is that managing social media requires time, creativity and systems to build engagement and reach target audiences.

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    Eshout Social Media – Out of Box Overview_0

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    This document discusses social media and how to effectively manage a Facebook page for a business or organization. It explains what social media is and how platforms like Facebook and MySpace grew in popularity. The key differences between a Facebook profile and page are outlined. The document provides guidance on the types of content to post, how often to post, and tools for scheduling posts. It also covers insights, monitoring, advertising and reviewing social media performance. The overall message is that managing social media requires time, creativity and systems to build engagement and reach target audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views111 pages

    Eshout Social Media - Out of Box Overview - 0

    Uploaded by

    nurnaimah Azizan
    This document discusses social media and how to effectively manage a Facebook page for a business or organization. It explains what social media is and how platforms like Facebook and MySpace grew in popularity. The key differences between a Facebook profile and page are outlined. The document provides guidance on the types of content to post, how often to post, and tools for scheduling posts. It also covers insights, monitoring, advertising and reviewing social media performance. The overall message is that managing social media requires time, creativity and systems to build engagement and reach target audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 111

    SOCIAL MEDIA –

    “OUT OF BOX OVERVIEW”


    1. WHAT IS A SOCIAL
    MEDIA?
    Social media is just a name for how the internet
    looks nowadays. What makes today’s internet
    different from the internet of the past is the way
    people use it, and particularly the rise of social
    media tools & channels.
    Online social networks first became popular
    with the rise of Friendster and MySpace in the
    early 2000s. Social networking use has
    developed hugely in recent times with the
    growth of sites like Facebook. In most English-
    speaking countries Facebook is now the social
    network of choice.
    2. FACEBOOK PROFILE
    VS
    FACEBOOK PAGE
    It’s no secret that Facebook is the most-
    used social network in Malaysia.
    i. What’s the difference between
    a profile and a Page?
    ii. What should I put on my Page?
    iii. What should I post on Facebook?
    3. FACEBOOK PAGE
    SETTING
    4. COMMITMENT
    Managing your company social media required
    TIME, CREATIVITY & SYSTEM.
    Be creative on content, of course you don’t
    want to bored people with the same old selling
    content about your company/product.

    Posting content at the right time and place is


    important. This is to get maximum exposures
    and engagement.
    HOW OFTEN YOU NEED TO
    UPDATE YOUR SOCIAL MEDIA?

    Well obviously there is no exact ideal number,


    but there is a range. Typically if you post fewer
    then 2 posts a week, you will not engage your
    audience enough for them to maintain a social
    connection with you, and you will lose
    engagement. To be “seen”, 2-3 post a day is
    good enough.
    HOW FAST TO REPLY MESSAGE IN
    INBOX / POST COMMENT

     In inbox – As soon as you get the message

     In post comment – As soon as you get the


    message

    * DO NOT DELAY IN REPLYING!


    5. CONTENT
    Choosing what kind of posting you want to do for
    you social page is based on the organization
    mission of having part in social media. However,
    that shouldn’t be 100% guide for you.
    Types of Posting

     ABOUT US EVENTS

    • Your services/products • Organization Event


    • Working environment • Site Visit
    • New / past project • Receiving a visitor
    • News update • Launching
    • History
     INFO SHARING  OTHERS

    • Info Solat, Hadith, • Jokes


    Sunnah • Funny picture
    • Traffic Updates • Quizzes (Teka-Teki)
    • Weather Updates • Quotes
    • Safety Tips
    • Sports Updates
    • Current new updates
    SCHEDULING
    Sit down in front of your computer everyday
    thinking of what post to make can be tiring.
    Other Tools
    Hootsuite
    SocialOomph
    Tweepi
    Spredfast
    Buffer
    Sprout Social
    Everypost
    SocialFlow
    TweetDeck
    Other Tools

    Hootsuite
    6. DO’S & DON’TS
     DO keep your posts short

     DO stay current

     DO share

     DO look at what your competitors are posting


     DO have fun but DON’T get carried away with
    humor

     DO pay attention to likes and comments on


    your posts

     DO Allow Fans to Share Content

     DO Comment On You Fans Content


     DON’T make your Facebook page into an ad for
    your business

     DON’T get too industry-specific

     DON’T like you own post

     DON’T posting one thing right after another


     DON’T use too many caps or exclamation points
    (!!!!!!!!!!!!!!!!!!!!!!!)

     DON’T try to make every post for everyone

     DON’T talk about your audience in your


    personal profile.
    7. INSIGHT
    Having a social media without analyzing their
    insight is like driving a car without its steering.
    8. MONITORING
    Managing Crisis
    9. ONLINE
    ADVERTISING
    Significance
    Advertising on the Internet is almost a necessity for
    modern businesses / organization
    Advantages
    The Internet's vast reach can allow advertisers to
    reach significantly more people than traditional
    advertising media at a fraction of the cost.
    Types of Online Advertising
    SEARCH ADS
    TEXT ADS
    DISPLAY ADS
    VIDEO ADS
    FACEBOOK ADS
    BLOG, NEWSPORTAL ADS
    MOBILE ADS
    FACEBOOK ADS
    10. SOSIAL MEDIA
    REVIEW
    TWITALYZER.COM
    TWITALYZER.COM
    TWITALYZER.COM
    TWITALYZER.COM
    Q&A SESSION
    THANK YOU

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