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Models of Communication

The document summarizes several models of the communication process: - The Shannon and Weaver model from 1948 depicts the basic elements of information source, transmitter encoding a message, channel transmitting the message, and destination receiving the message. - Berlo's 1960 SMCR model builds on Shannon and Weaver, adding that encoding and decoding occurs before and after message transmission between sender and receiver. - Schramm's 1954 model depicts communication as a two-way cyclical process where sender and receiver take turns sending and receiving messages through coding and decoding. - Barnlund's 1970 transactional model sees communication as simultaneous sending and receiving of messages between individuals, with each person's filters potentially altering the intended meaning.

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MERINELLE GOMEZ
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41 views

Models of Communication

The document summarizes several models of the communication process: - The Shannon and Weaver model from 1948 depicts the basic elements of information source, transmitter encoding a message, channel transmitting the message, and destination receiving the message. - Berlo's 1960 SMCR model builds on Shannon and Weaver, adding that encoding and decoding occurs before and after message transmission between sender and receiver. - Schramm's 1954 model depicts communication as a two-way cyclical process where sender and receiver take turns sending and receiving messages through coding and decoding. - Barnlund's 1970 transactional model sees communication as simultaneous sending and receiving of messages between individuals, with each person's filters potentially altering the intended meaning.

Uploaded by

MERINELLE GOMEZ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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GE-PC

MODEL OF
COMMUNCIATION
PROCESS
Prepared by:
Merinelle Jane A. Gomez
GOAL OF
COMMUNCIATION

The goal of communication is to convey


information. The process starts when the speaker
generates idea, then the sender or speaker
encodes an idea or converts the idea into words or
actions. After that, the sender transmits or sends
the message through channel, and the receiver
gets the message. When the receiver gets the
message he or she interprets or decodes the
message. It is when the communication process is
effective if the receiver provides feedback
FACTORS AFFECTING
THE COMMUNICATION PROCESS
Psychological Factor Cultural Factor
refers to the communicator’s mood or
refers to the values and norms shared by a
feeling.
group of people.
FACTORS AFFECTING
THE COMMUNICATION PROCESS
Social Factor Historical Factor
refers to place, time, and environmental refers to previous communication incidents
conditions that make up the between communicators that may affect
communication process. the way they deal with each other at the
moment.
COMMUNICATION
MODELS
SHANNON AND WEAVER COMMUNICATION MODEL
SHANNON AND WEAVER
COMMUNICATION MODEL
The model was designed by Claude Shannon and Warren Weaver in 1948
mirroring radio and telephone technologies. This model is said to be the
first model of communication. Shannon and Weaver constructed this
model on the following elements: information source, which is the
producer of the message; transmitter, which encodes the message into
signals; channel, which adapts signals for transmission; and destination,
where the message arrives.
SMCR COMMUNICATION MODEL
SMCR COMMUNICATION MODEL
In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-
Receiver (SMCR) model of communication from Shannon Weaver’s
Model of Communication (1948). The model also focuses on encoding
and decoding which happens before sender sends the message and
before receiver receives the message respectively.
SCHRAMM COMMUNICATION MODEL
SCHRAMM COMMUNICATION MODEL

Schramm’s Model of Communication was postulated by Wilbur Schramm in


1954, where he suggested that communication is a two-way process where
both sender and receiver take turns to send and receive a message.
According to Schramm’s model, coding and decoding are the two essential
processes of effective communication. The Schramm Communication
Model is a cyclical communication model containing all basic principles of
communication.
TRANSACTIONAL COMMUNICATION MODEL
TRANSACTIONAL COMMUNICATION
MODEL
The transaction model operates on the premise that the communicators
simultaneously engage in the act of sending and receiving of messages.
The model was proposed by Barnlund in 1970, and it posits that how the
individual communicates and determines the way the message will be
interpreted. Furthermore, this model suggests both the sender and the
receiver have their own personal filters when they send or receive
messages. These filters may include factors like gender, age, culture, and
value system, among many others, which may alter the intended meaning
of the message.
GE-PC

PRINCIPLES OF
COMMUNCIATION

Prepared by:
Merinelle Jane A. Gomez
PRINCIPLES OF COMMUNICATION
Mager (2018) opined that effective
communication is a connection between
people that allows for the exchange of
thoughts, feelings, and ideas, and leads to
mutual understanding. This exchange is
evident when a speaker sends a message to
which a listener responds.
PRINCIPLES OF COMMUNICATION
To further understand the process of
communication, here are principles which are
integral to communication:
• The message sent is not necessarily the
message received.
• It is impossible to not communicate.
• Every message has both content and feeling.
• Nonverbal cues re more believable than verbal
cues.
THANK
We look forward to working with you

YOU!

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