A FEASIBILITY STUDY ON THE PRODUCTION OF COCONUT FLOUR
In Partial Fulfillment of the Requirement of Bachelor of Science in Business
Administration
major in Human Resource Management and Development
Submitted by:
IVY BANDAYANON
RUBENSON TABALBA
JOSEPH MORALES
RANELYN BENIGAS
JANICE CARE
GIEZEL POLICIANO
REYMARK TABUGON
GENOVECH DUCRAO
EMEBETH GARCIA
December 2022
Business Project Rationale
A. Purpose of the project
Coconut fruit is a versatile food product that is widely used in different form
with different purposes. Coconut flour is also increasingly becoming the vital
ingredients in food and beverages in various business industries. Apart from health
and nutritional properties, coconut flour also provides a vibrant taste to the end
products. Moreover, coconut flour becomes the vital ingredients for those who are
adopting the low fat and high fiber diets as coconut flour contains the high amount
of soluble fiber. This becomes one of the purpose why this project is being proposed
meanly to offer healthy and rich in nutritional value of flour to the customers
specially to those who love to bake and are health conscious.
B. Objectives of the project
To increase the sales of the bsuiness by 10% within the next 12
months
To reduce the production cost by 5% each month for the next 6
months
To increase the customer’s satisfaction level at the end of every month
for the next 3 months.
To develop and improve the production process within the next 12
months
C. Description of type of organization
The type of organization of the project is general partnership. This partnership
is a type of business where two or more contributing individuals, agree to share in
both profits and losses and have unlimited personal liability for the obligations of
the business (Patriot Software LLC, 2022). Along with this, all partners are assumed
to have certain management responsibilities for running the organization. This
partnership is suited to this project because it allows every partners to have their
own responsibilities in running the business, thus making them responsible and
accountable with their actions.
D. Location of page 2 of 9
the project
The production
and marketing area
of the Leafy
Vegetable Chips
Product is located
at Barangay,
Central, Baganga
Davao Oriental,
between Brgy.
Central Covered
Court and Edil’s
Dumang. It will take
one minute ride
starting from St.
Mary’s College
Baganga, Inc. and
six minute if opted
to walk. The
location is suited
because it is
accessible to the
customers, the area
inside is spaceous,
easy to clean, very
organize and easy
to decorate.
OVERVIEW page 3 of 9
A. Administrative personnel and key employees
Emebeth B. Garcia
Chief Executive Officer
Giezel Policiano Ivy Bandayanon Genovech Ducrao
Production Manager Product Manager Marketing Manager
Ranelyn Benigas Janice Care Joseph Morales Reymark Tabugon Rubenson
Production Chief Production Chief Product Chief Marketing Tabalba
Officer Officer Officer Officer Marketing Officer
B. Marketing feasibility
i. Description of target consumer/client
The target consumer of the proposed project are those who love to bake
pastries, pancakes, cakes, cookies and the like, especailly to those who have a
gluten allergy or sensitivity, this type of flour can be very useful because it doesn't
contain any grains or grain-based products like wheat, barley, and rye, who range
from 15 years old and above. Also, the pastry shops and bakeshops within the
municipality of Baganga and neighboring municipality.
ii. Possible rate of demand with factual bases page 4 of 9
Due to the COVID-19 pandemic, the global Organic Coconut Flour market size is
estimated to be worth USD 360.3 million in 2021 and is forecast to a readjusted size
of USD 520.9 million by 2028 with a CAGR 5.3% during the review period 2022-
2028. Fully considering the economic change by this health crisis, global Organic
Coconut Flour market in 2021, is projected to value USD million by 2028, growing at
a CAGR in the post-COVID-19 period (News Channel Nebraska, 2022).
iii. Identified Suppliers
Supplier/Owner Address Nature of Products/Services
Business Offered
Mini Mall Brgy. Central, Merchandising Materials,
Bga., Dv. Or. Equipments/
Machines
Monkey22 Metro Manila Merchandising Machine
(Shopee)
Ryan Morales Brgy. Batiano, Agribusiness Coconut
Bga. Dvo. Or.
Bonifer Manuawan Brgy. Batiano, Agribusiness Coconut
Bga. Dvo. Or.
C. Technical/production feasibility page 5 of 9
i. Brief description of product with a sample photo
Coconut Flour
Made from dried, ground coconut meat, coconut
flour is a natural byproduct of coconut milk
production. Like any other flour, coconut flour is a
white or off-white flour commonly used in baking.
Since it doesn't contain gluten, people on gluten-
free diets can substitute coconut flour in their recipe
for baked goods. Iron is the primary mineral present
in the coconut flour, making it as a good option for
people on vegan or vegetarian diets who are
concerned about getting enough iron.
ii. Proposed technical/production flow chart page 6 of 9
Production Sequence Resources Required Quality Control Check
Checking the expiration
Purchasing Money date of each product
purchased including its
physical appearance.
Washing the ingredients
Ingredients, and machines/equipments,
Preparation Machines/ sanitizing the production
Equipments area.
Machines/ Ensure that the drying
Drying Equipments area is clean and
Ingredients sanitize
Ingredients, Double check the
Grinding Machines/ machines to used for
Equipments grinding.
Machines/ The grind coconut will
Packing Equipments be place in the strainer
before packing.
The printed stickers will
Printed Sticker need to be confirmed by
Labeling
the Chief.
iii. Material requirements page 7 of 9
Materials Quantity
Coconut 2,400 pcs.
Big Cellophane 10 bags
Sticker Paper 20 pcs.
Warm Water 10 lliters
iv. Machinery or equipment
Machines or Equipment Quantity
Stainless Steel Mixing Bowl (big) 20 pcs.
Stainless Steel Food Tray (big) 15 pcs.
Food Sealer 5 pcs.
Strainer 8pcs
Blender 6 pcs
Printer 1 pc.
Ink 3 sets
Food Dehydrator Machine 2 set
D. Finance
page 8 of 9
i. Identified financer of the project
The financer of the project are the third year college students who took up
Business Administration Major in Human Resource Management who are currently
enrolled in St. Mary’s College Baganga, Inc. These are the following;
Financer Source of Contribution
Finance
Ivy Bandayanon Personal Assets Php 61,777.8
Rubenson Tabalba Personal Assets Php 61,777.8
Joseph Morales Personal Assets Php 61,777.8
Ranelyn Benigas Personal Assets Php 61,777.8
Janice Care Personal Assets Php 61,777.8
Giezel Policiano Personal Assets Php 61,777.8
Reymark Tabugon Personal Assets Php 61,777.8
Genovech Ducrao Personal Assets Php 61,777.8
Emebeth Garcia Personal Assets Php 61,777.8
ii. Pre-determined total capital of the project
Description Amount
Ingredients Php 48,000.00
Packaging materials Php 2,000.00
Machines and Equipments Php 32,000.00
Utilities Expense Php 15,000.00
Rent Expense Php 12,000.00
Transportation expense Php 3,000.00
Salary Expense Php 444,000.00
Total Pre-determined Capital Php 556,000.00
page 9 of 9
