Job Description - CRO

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Job description: Customer Relationship Officer

Role:

The position is responsible for providing high quality service and query resolution to the customers
of the bank, proactively and convert service opportunity into a sales opportunity. The position shall
ensure that all services and operations are carried out within stipulated norms and regulations so
that the customers can avail services through multiple channels saving them time and effort and
giving them proper service and ensuring repeat business. Includes 70% of sales & 30% Operations.

Key Responsibilities:

 Selling Banks product & generate revenue for the bank.


 Ensure that customer information is communicated to the respective customer only.
 Ensure that upon written request and verification of the signature the account information is
provided .
 Ensure that the customer queries are attended to and resolved in an efficient manner and
within stipulated Turn Around Time (TAT).
Recording complaints as per the specified process and ensure that complaints are
resolved quickly and avoid the situation where it may get escalated
Improve customer communication on closures through scripts & mail and asking for
feedbacks.
Understand and comply with requirements of all relevant policies of the bank
including full compliance with Know Your Customer (KYC) and Anti Money
Laundering (AML) requirements
Ensure that customer contact details are updated PAN, Address, Phone and email.
Ensure that correct product information is disseminated
Ensure that all reports are collected and delivered to the Custodian of Deliverable
viz., Welcome Kit, Cheque Book, ATM/Debit cards, Tatkal Kits. As a custodian, ensure
 That the laid down process for returned welcome kits is followed.
 That the customers are informed in case the deliverable got return & To maintain low
deliverable stock and to reconcile deliverables and acknowledge E-RoD on receipt of the
same.
 Returned deliverables/deliverables with insufficient address ought to be handled as per the
process to ensure reprocessing and curing of returned instructions, forms sent from CPU.
 Reduce holding volumes of deliverables/returned deliverables
 Ensure proper record of destruction of deliverables is maintained
To handle balance enquiries/ brief transaction queries/ statement or balance
confirmation certificate issuance to customers (however to ensure customers are
migrated to DBC)
To process stop payment and passbook printing as and when required

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