Term End Project

Design Thinking
Prepared by:
Pawan Tanwani
 Task 1 : Connecting with Prospects
Five prospective participants were interviewed about the essential courses they need for MBA Innovation and Entrepreneurship program:

Introduction of Prospects:
Prospect 1: Ms Divya Tanwani

Divya is 26 years old. She is B.Tech in Computer Engineering. She currently works with Google at Bangalore. She does not have entrepreneurial
experience.

Prospect 2: Mr. Jitik Sajnani

Jitik is 26 years old. He is a graduate in Chemistry. He owns a small-scale Business of Leather Belts and Wallets at Sadar Bazar in New Delhi.

Prospect 3: Mrs. Nurarifah Goh

Arifah is 35 years Singaporean. She is an Aerospace design engineer. She currently works with Airbus Helicopters in Singapore as Design
engineer. She does not have entrepreneurial experience.

Prospect 4: Mr. Nitin Sanodiya

Nitin is 39 years old. He is an Aircraft Maintenance engineer working with ATR Aircraft in Bangalore. He does not have entrepreneurial
experience.

Prospect 5: Mr. Vikram Kailthya

Vikram is 40 years old. He is an Aircraft Maintenance engineer and leads the Customer Support Team of Bombardier Commercial Aircraft in
Delhi. Vikram also has entrepreneurial experience, he starter a aerospace logistics company few years ago.

Please find the summary of survey results in next page.

 Survey Summary

Divya Nitin Arifah

- Data Analysis - Org Behaviour - Project management
- Strategy - Product Development - Business development
Core courses - Org Behaviour - Management accounting - Business Finance
- Negotiation skills - Project management - Sales and Marketing
- Quantitative methods.
- Project Management - Business Laws - Legal and contracts awareness
Elective courses - Technology and Ops Management - Business manager soft-skills - Ops management
- Entrepreneurship management - Cyber Security awareness
Program Duration 1 year 1 year 1 year
Batch Size 100 30 26
Lecture duration 50 min. 50 min. 60 min
Jitik Vikram
- Communication skills - Leadership skills
- Org Behaviour - Project management
- Project Management - Business Finance
Core courses
- Sales and Marketing - Effective communications
- Business Finance

- Inventory management - International Business

Elective courses - International Business - Entrepreneur management.
- Business Strategy
Program Duration 2 year 1.5 years
Batch Size 40 30-45
Lecture duration 60 min (40 min teaching + 20 min Q&A) 60 min (40 min teaching + 20 min Q&A)
 Task 2 : Creating Persona
Divya Tanwani
Introduction:
Divya is 26 years Female.

She is highly ambitious, and Career focussed.

She is a B.Tech in Computer Science and currently working with Google Inc and managing Product development.

Her previous experience includes working with Goldman Sachs in FinTech sector.

She does not have any Entrepreneurial experience.

Motivation for taking MBA program:

She wishes to move from daily tactical work to general management. She thinks MBA is the right step in that direction.

She is also working on a business plan to start her own venture.

She wishes to gain understanding of the skillset needed to succeed in a management role, and to start a new venture.

Her expectations from the program:

She is looking for a full-time fast-tack MBA program.

To her, MBA is not only about classroom teaching but also about networking and learning from experience of peers.

She prefers to have a batch size of 100 students per batch. She believes this is the ideal number to network efficiently.

She believes following subjects are a must for her to pursue her dreams:

- Negotiation skills
- Project Management
- Organization Behaviour
- Data Analysis
Jitik Sajnani

Introduction:
Jitik is 23 years Male. He recently completed his B.Sc. in Chemistry.

He is now full time working for his family business of Leather Belts and Wallets.

He is currently busy with setting up a new Brand and product line of Leather wallets and plans to launch it soon.

He is a multi-talented personality with strong business acumen and loves solving challenges

Motivation for taking MBA program:

He wishes to build on the traditional business model of his family business and to turn it into a modern organization.

He has support from his family to reorganise the family business, and he is

Her expectations from the program:

He is looking for a Week-end MBA program spanning 2 years

He wishes to network extensively during the program and is interested in learning about setting up new business.

He prefers to have a batch size of 40 students per batch.

He believes following subjects are a must for her to pursue her dreams:

- Communication skills
- Org Behaviour
- Project Management
- Sales and Marketing
- Business Finance
 Task 3: Connecting with Academic administrators

Dr. Krishan Tanwani

Dr. Krishan is a Senior faculty at Al Mussana Institute of Technology at Oman.

He mentioned that the reason students want to invest time, energy and money for an MBA program is because they want to move ahead in
their career from the tactical role to a more strategic role. The two roles require very different skillset. As part of the formal education, we are
mostly taught the skill set required for performing the tactical jobs. Our curriculum should focus more on developing the strategic skill set, and
not on tactical topics. Accordingly, he suggests including Organization behaviour, Business finance, Project Management, Business
laws/regulations and Data Analysis in the core curriculum.

People skill is another subject that is not taught in a traditional school and are a must for today’s manager. Accordingly, he suggests including
Negotiation skills, HR fundamentals, Communication skills also into the core curriculum.

He suggests the course should be at least one year duration. And each lecture should follow 45 min teaching + 15 min Q&A

Mr. Yves Limorte

Yves is a senior instructor at Airbus Training Centre in France. He has been teaching Masters in Aviation Business to Senior Aviation Executives.

The new businesses are more and more global and require a new mindset to succeed in today’s environment. In his opinion a Masters program
in Innovation and Entrepreneurship should have International Business, Business Laws/Regulations, Intellectual Property protection, Business
Finance and Project Management as the core curriculum

Yves also suggests spending time on building Business acumen, and people soft-skills.
 Task 4: Designing the Initial curriculum

I propose following course curriculum

Duration of the course: 1 year

Number of semesters: 2

Semester 1 Semester 2
1. Organization behaviour 1. Business Law / Regulations
2. Business Finance 2. Leadership Skills
3. Data Analysis 3. Project management
4. Effective Communications 1. International Business 1. Ops Management
5. Quantitative methods 2. Inventory Management 2. Cyber Security
6. Design Thinking 3. Entrepreneur management 3. IP Protection

Elective 1 Electives 2

Batch Size: 50 students per batch

Number of Batches per year: 2

Each lecture will follow 40 min of teaching + 20 min of Q&A and discussion time.
 Task 5: Receiving and incorporating feedback
Survey Results:
Divya Jitik Hassan
Agrees with Core Courses Generally satisfied with core courses. Generally satisfied with core courses.
He feels Quantitative methods and He suggests including New Product
Core courses
Data analysis might not be very useful development and Corporate Values
to him.
Agrees with Electives. She intends to Agrees with Electives. He intends to He proposes a new Electives stream
Elective courses take the Electives 2 take the Electives 1 that focuses on Service Industry.

Program Duration Satisfied with course duration of 1 yr He prefers the duration of 1.5 years Satisfied with course duration of 1 yr
Batch Size Satisfied with 50 Students per batch Satisfied with 50 Students per batch Satisfied with 50 Students per batch
Lecture duration Satisfied with 40+20 arrangement Satisfied with 40+20 arrangement Satisfied with 40+20 arrangement
Kelvin Herbert
Agrees with Core Courses Generally satisfied with core courses.
He suggests including Sales and
Core courses
Marketing, also suggests including
pricing strategy as an elective.
Agrees with Electives. He intends to Agrees with Electives. He has not made
Elective courses take the Electives 2 up his mind on which electives he
intends to take
Program Duration Satisfied with course duration of 1 yr He prefers the duration of 1.5 years
Batch Size Satisfied with 50 Students per batch Satisfied with 50 Students per batch
Lecture duration Satisfied with 40+20 arrangement Satisfied with 40+20 arrangement
Introduction to survey participants:
1: Mr Kelvin Tan

Kelvin Tan is 32 years old Singaporean. He is B.Tech in Aerospace Engineering . He currently works with ATR Aircraft in Singapore. He does not
have entrepreneurial experience.

2: Mr. Hassan Cader

Hassan is 45 years old Singaporean. He is a graduate in Aircraft Maintenance Engineering. He works with Singapore Technologies and also owns
a small-scale Business.

3: Mr. Herbert Ang

Herbert is 35 years old Singaporean. He is B.Tech in Aerospace Engineering. He currently works with ATR Aircraft in Singapore. He does not have
entrepreneurial experience.

.
New proposed curriculum after incorporating feedback:
I propose following revised course curriculum

Duration of the course: Two batches per year. One Batch will be of duration 1 year, while the other batch will be following a duration of 1.5
years.

Number of semesters: 2

Semester 1 Semester 2
2. Organization behaviour 3. Business Law / Regulations
4. Business Finance 4. Leadership Skills
5. Data Analysis 7. Project management
8. Foundations of Sales and Marketing 3. International Business 2. Ops Management
9. Corporate Values and Culture 4. Inventory Management 4. Cyber Security
10. Design Thinking 5. Pricing Strategy 4. IP Protection

Elective 1 Electives 2

Batch Size: 50 students per batch

Number of Batches per year: 2

Each lecture will follow 40 min of teaching + 20 min of Q&A and discussion time.