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Business Communication

This document discusses different types and models of business communication. It defines communication as sharing information and discusses the importance of business communication for decision making, coordination, and public relations. It describes three models of communication: the transactional model which is an exchange between sender and receiver; the transmission model which is a one-way process from sender to receiver; and the interaction model which allows for two-way exchange. The document also categorizes different types of information used in business communication, such as orders, advice, suggestions, motivation, persuasion, warnings, and education.

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sonalika patel
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152 views16 pages

Business Communication

This document discusses different types and models of business communication. It defines communication as sharing information and discusses the importance of business communication for decision making, coordination, and public relations. It describes three models of communication: the transactional model which is an exchange between sender and receiver; the transmission model which is a one-way process from sender to receiver; and the interaction model which allows for two-way exchange. The document also categorizes different types of information used in business communication, such as orders, advice, suggestions, motivation, persuasion, warnings, and education.

Uploaded by

sonalika patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BUSINESS MANAGEMENT

COMMUNICATION
WHAT IS COMMUNICATION?
 Derived from Latin word “communis”, meaning to share.
 “Communication is a process giving, receiving and sharing
information.
 Business Communication is the sharing of information
between people within an organization that is performed
for the commercial benefit of the organization.
IMPORTANCE OF BUSINESS COMMUNICATION
 Basis of decision making and planning.
 Smooth and efficient working of organisations.
 Facilitates Co-ordination.
 Promotes industrial peace.
 Helps in establishing effective leadership.
 Motivation and Morale.
 Job satisfaction
 Public Relations.
PROCESS OF COMMUNICATION
TRANSACTIONAL MODEL OF COMMUNICATION
 Transactional model or Circular model of
communication is the exchange of
messages between sender and receiver
where each take turns to send or receive
messages.

 Here, both sender and receiver are known


as communicators and their role reverses
each time in the communication process as
both processes of sending and receiving
occurs at the same time.
TRANSMISSION MODEL OF COMMUNICATION

 A one way, linear process in which a


sender encodes a message and
transmits it through a channel to a
receiver who decodes it.
 It explains how a message is sent from
a sender to a receiver.
ELEMENTS OF THE TRANSMISSION MODEL
 Sender
 Encoding
 Message
 Channel
 Receiver
 Decoding
 Feedback
 Noise
INTERACTION MODEL OF COMMUNICATION
 Also known as Convergence Model.
 It deals with exchange of ideas and messages
taking place both ways from sender to
receiver and vice-versa.
 The communication process take place
between humans or machines in verbal or
non-verbal way.
 This is a relatively new model of
communication for new technologies like
web.
TYPES OF INFORMATION
 Information constitute an important facet of business communication.
 The first and foremost objective of any communication is to reach and inform .
 Information is power.
 Such flow of information may be from business to business or business to customer- Information can be
classified in different ways.
 One way of classify it in terms of its users - management information, executive information, customer
information, employees information etc.
 Another type of classification related to the key objective in providing information and the form it assumes.
In that sense, information is of the following types : ORDER, ADVICE , SUGGESTION , MOTIVATION,
PERSUASION , WARNING and EDUCATION.
ORDER
 An order is an instruction from an authority that is in
position to issue and enforce such instructions.
 Order can be both oral and written but in business
organisation, it is common practice to issue written
orders.
 Orders are generally issue by a people who are superior
in position and are placed higher in the organisational
hierarchy.
ADVICES

1. Think before you speak


2. Treat everyone equally.
3. Maintain positive attitude.
4. Taking down important notes.
5. Get to the point efficiently.
6. Be aware of your tone and pitch.
7. Begin with empathy.
8. Be open to receiving feedback
SUGGESTIONS
 Being an active listener.
 Avoid making assumptions.
 Don't be accusatory during discussions

• Suggestions for Verbal communication:


 Being brief and clear
 Plan, Prepare, Practice

• Suggestions for non-Verbal communication:


 Maintaining eye-contact
 Proper Posture
MOTIVATION
 Motivation is the process of inspiring people in
order to intensify their desire and willingness for
executing their duties effectively and for co-
operating to achieve the common objectives of an
enterprise.
 Merits:
i. Increased output.
ii. improved quality.
iii. Higher level of staff retention.
 Ways to motivate employees:
i. Monetary Factors.
ii. Non monetary Factors
PERSUASION

 The act of presenting arguments to move,


motivate, or change your audience is called
persuasion.
 Objectives of Persuasive Communications:
i. Stimulate
ii. Convince
iii. Call to Action
WARNING
 Integral part of any organization.
 Used to inform unpleasant consequences to an employee
 Helps to control or modify certain objectionable behaviour.
 First warning is of oral type.
 Written warning is issued if only the oral warning has gone unnoticed
 Unsatisfactory explanation to a written warning can lead to the
termination of the employee.
EDUCATION
 It is a conscious process.
 It is a continuous process in an organization.
 It is conducted by using various methods.
 Helps in the overall development of the employee on every
level of the organization.

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