COURSE FINAL OUTPUT
SALES MANAGEMENT
1st Semester, AY 2020 - 2021
NAME: Jove, Roliedel Claire S.
NAME: Corrales, Princess Jhoan
NAME: Llamas, Paulo
FINAL OUTPUT CONTENT:
▪ PART 1: Include the product description with pictures (advantages, benefits, and
features).
▪ PART 2: Include market description (describe the target market by making a Buyer's
Persona).
▪ PART 3: Make a product feedbacks of your experience in using the product (good and
bad feedbacks).
▪ PART 4: Explain the strategy that you will be using to sell the product during the
pandemic and post-pandemic (include diagram if needed).
FINAL OUTPUT RUBRICS:
▪ Completeness of the Content [25pts]
▪ Clearness of the product and market description [25pts]
▪ Promptness of submission [25pts]
▪ Appropriateness of the strategy in relation to the target buyer and situation [25pts].
Shop online anytime, anywhere
PART 1: SERVICE DESCRIPTION
Shopee is the leading e-commerce platform in Southeast Asia and
Taiwan. Launched in 2015.
Shopee provides consumers an easy, secure, fast, and enjoyable online
shopping experience that is enjoyed by tens of millions of consumers daily. It
offers a wide product assortment, supported by integrated payments and
seamless fulfilment.
Shopee commits to helping brands and sellers succeed in e-commerce,
and is highly tailored for each market in which it operates.
Shopee believes in the transformative power of technology, and strives to
connect buyers and sellers within one community defined by three key attributes
– Simple, Happy, and Together.
https://blog.payoneer.com/e-
Shopee is consistently ranked the top app in the Shopping category in
sellers/marketplaces/everything-need-know-
Southeast Asia in terms of downloads, monthly active users, and total time in app shopee/
on Android.
ADVANTAGES
1. Convenience of Shopping
Customers may buy goods from the comfort of their own homes or place of work. Shopping is
made through the Shopee app made it simpler and convenient for the consumer. The transactions are
also easy to cancel.
2. No pressure shopping
Sometimes sales representatives in physical stores attempt to influence the customers to
purchase the items. There can be any kind of strain, while in online stores, consumers are not push in
any way.
3. Online shopping saves time
Customers should not have to wait in cash counter queues to pay for the items they have ordered.
From their home or office, they can shop and do not have to waste time travelling. Through entering the
key words or using search engines, clients may also search for the items that they need.
4. Availability
The app is 365 x 24 x 7 open. So, wherever the vendor and purchasers are, time does not serve
as a barrier.
5. Online tracking
The order status can be monitored by online customers and shipping monitoring of delivery status
is also possible.
BENEFITS
1. Better Prices.
Cheap offers and great rates are available on Shopee, because without middlemen
involved, goods come to you directly from the producer or seller. Plus, comparing rates and finding
a better offer is easier. Several shopping sites also offer discount coupons and rebates.
2. More Variety.
The choices at large. Almost any brand or object that you're searching for can be found.
Without wasting money on airfare, you can get in on the newest foreign trends. Instead of being
restricted to your own geography, you can shop from retailers in other parts of the state, region,
or even the world.
3. Easy price comparisons.
It's so much easier online to compare and review goods and their costs. For example, if
you're shopping for appliances, you will find customer reviews and product comparisons, linked
to the best deals, for all the choices on the market.
4. No crowds.
When you're shopping, you hate crowds. They can be such a huge headache, especially
during holidays, festivals, or on weekends. This kind of problem can be avoided when you shop
at Shopee.
5. Discreet purchases are easier.
In the safety of your house, some things are best done. This helps you to buy
undergarments without any shame or fear being watched or judged by people.
FEATURES
1. Shop with ease with Shopee Guarantee and Any way you want to pay
With Shopee Guarantee, it gives assurance to buyers by
releasing the payment to the seller once you have confirmed to
have gotten your item. With it, shoppers can expect to receive the
orders within the 10 days after their payment has been confirmed.
Simple yet assuring enough. With the convenience in any way
you want to either it is through Shopeee Pay, Shopee Coins,
Credit, Over-the-Counter (Bank Transfers), or the most famous
Cash on Delivery
https://pokde.net/assets/uploads/2018/10/
shopee-guarantee.jpg
2. Free shipping
Shopee has a free 5KG Shipping program. With it, you’ll get shipping fees
subsidized and is capped at a maximum of 5KG for deliveries in West Malaysia
and 1KG for those at East Malaysia. In the Philippines, Free Shipping is very
much available with no minimum spend every 12:00 am every day.
https://pokde.net/assets/uploads/2018/10/s
hopee-free-shipping.jpg
3. Lowest Price Guaranteed Deals
Prices displayed in Shopee at the Lowest Price Guaranteed section is
the lowest you can ever find. So low that you’ll hear your wallet
screaming for mercy. Let’s just say somehow that you found a cheaper
deal from another e-commerce channel. Shopee is so confident that
they offer the lowest priced items that’s on the market that if you find a
cheaper product on another e-commerce platform, they’ll give you
125% of the total price difference between the two.
https://pokde.net/assets/uploads/2018/10
/shopee-lowest-price-guarantee.jpg
4. Tons of deals!
Deals are a must here in Shopee and they came around often and they come
strong, blessing the things you may have in your wish list.
₱1 Deals: Consumers can expect ₱1 deals on selected items from various
categories such as beauty, fashion, mobile, and stationery products.
Monthly Sales: Shopee has something special on offer there. Here’s a heads
up, Shopee is preparing tons of deals soon to celebrate their 2.2, 3.3, 4.4 and
so on sales
Flash Deals: Shopee has its everyday sales running all day. That from time to https://metrobitsph.files.wordpress.com
/2018/10/shopee-mega-orange-day-
time changes the product offered. Flash Sales. sale-october-2018.jpg?w=1100
5. Cancellation, Return and Refund
Buyer may only cancel his/her order prior to the payment of Buyer’s Purchase Monies into Shopee
Guarantee Account. Shopee reserves the right to cancel any transaction on the Site for valid/legal
grounds, such as in certain cases where Seller and Buyer cannot or do not fulfil their obligations
under the contract for sale between Seller and Buyer. Buyer agrees that Buyer’s sole remedy will
be to receive a refund of the Buyer’s Purchase Monies paid into Shopee Guarantee Account.
https://help.shopee.sg/servlet/rtaImage?eid=ka06F0000015xAx&feoid=00N6F00000Rj6Gl&refid=0EM6F000005frMZ
PART 2: MARKET DESCRIPTION
PCL is very busy with her work as an
editor and always looks for the trend.
Age: 28
For shopping, she always look for the
convenience. Educational Attainment: College graduate
Due to the situation, she browse on Job Status: Employed
social media and other platform
becomes her habit to spend her break. Income: Ranges from 20, 000 and above a
month
PCL would like to have an easy and less
hassle ordering without consuming most No. of people in the household: 6
of her time.
Status: Single
PCL has the personality trait of being workaholic. She’s more likely to spend time to
rest and browse after work. Since it is exhausting to work, she leans on what is convenient,
more likely become technology attached who always wants faster transaction and delivery.
She uses different platforms just to order given that she do not have the ample time to go
somewhere to buy goods. In common times, she prefer both virtual and physical interaction
just to unwind. Due of pandemic, virtual interaction become more dominant and especially
her time is limited since she is working. Her lifestyle is far more now different than before and
as she grow older and importantly because of the current situation her likes in life changes.
Like she prefer now what makes their life easy in all area not just purchasing her orders.
CUSTOMER PERSONA
OBJECTIVES PAIN POINTS
Wants to passionately enjoy the chosen Inconveniences of going out,
profession while maintaining excellent specifically now that there is a
balance between home and work.
pandemic
Wants to have new experiences whether
volunteering in community or at work. Long queue when shopping
Joining a professional association to Hassle of searching from one
meet new people in the field, or
introducing self to people that never talk shop to another.
with and new experiences that fuel Price comparison
interest in the professional career. Limitations for international
Wants to be a financially stable that be
market.
confident in buying decisions. Not
worrying about paying bills because of Pressure to make a decision fast,
having the enough funds for that and also but not sure which option to
debt free.
select.
Wants to be a fashion model. Likes to
purchase a different styles of dress Many Shoppers when it comes to
online that trends in the public. sales.
It takes time to go to the mall or
marketplace.
Shopee has been the number 1 online shopping in the South East, delivering anything in
every consumers’ convenience with very reasonable price whenever type (OTC, Shopee
Pay,Credit/Debit Cards, or COD) you wanted to pay. By just one app, everything that you
desired to buy is in one touch. No hassle of going out, getting gas or commuting. Waiting
for a long queue when checking out. Shopee gives the consumer the ability of having the
access for online international market, leverage of price comparisons with every product
and most importantly getting what they need and want just buy staying at the convenience
of every consumers’ home.
CUSTOMER PERSO N A
PERSONA NAME:
PRINCESS CLAIRE LLAMAS
STORY
Princess Claire Llamas is a 28 years old and currently employed as an editor,
earning a monthly salary of 20,000 pesos and above. She is very busy with her work but,
she tend on browsing on social media and other platforms during her breaktime. She's
always looking for a new trends that is easy to purchase or less hassle in ordering it
without consuming most of her time.
As a passionate editor and hardworking person. She hustle to gain a lot of money
to become financially stable that she can buy anything that she wants and not worrying
in paying bills, no longer worrying given there is a allotted budget and no needs for credit.
Since her work is very much exhausting and given the pandemic circumstances,
she do not have the luxury of time to go out to buy some of her stuffs. She prefer to look
some alternative way that is convenient, faster delivery and faster transaction in buying
her needs and wants. That is why she’s more focused on using different social media and
become more technology attached.
Her lifestyle is far more now different than before due to the pandemic situation.
Now she wants her life to make it easier and less hassle especially in purchasing
products. That’s why e-commerce is way more helpful for her. Being the number one
shopping app, Shopee becomes her “go-to” marketplace today. With the benefit of not
going outside, easy usage and wide variety of products and price. Shopee helps to have
you your product in the convenience of your home.
PART 3: FEEDBACKS
I'm always looking upon the
convenience of things, whether it is I enjoy shopping at Shopee and I
physical or online. Technically even recommended it to my friends.
speaking, Shopee provides However, my recent experience was
convenience. With the use of very disappointing. The
smartphone and internet connection, Return/Refund process experience is
you can order. No need to go to an absolute worst. I don’t know why I
physical store just to have what you deserve to be treated like that, the
want. Shopee app literally satisfied customer support is unresponsive
me as a user, knowing that I'm up to and to top it all if you want to return
convenience. It definitely saves my the item because you received a
time and no more hassle in paying. wrong item, you have to go out on this
Also, Shopee app are being used by pandemic and risk yourself. I may
the people nowadays especially have ordered and a lot of Items but
pandemic and we are now in digital now I think I'll stop using this app to
age where everyone is up to order, because I am afraid to get a
technology used. Most of the time, wrong item again. The Shopee should
you will get what you order. If I will do something to those sellers who
rate it, 80% you will get what you always give us incomplete orders. I'm
order but in some cases 20% wrong always paying the exact amount plus
order arrived. But I'm pretty satisfied the delivery fee yet we're the ones
as I use this app, it definitely caught losing a lot of money and most
my attention like it provides free especially not replying to us even
shipping every month also it has a once. Refund is not enough because
promo. It is just like you buy on the there are times they suddenly change
physical store without hassle and less the price list and when we get the
time consuming. This app is so refund we are not paid for the amount
useful, with just one click/order, I can we originally paid. This is unfair and
get what I want. SATISFIED USER unjust.
OF SHOPEE APP.
CUST
PART 4: STRATEGY
Strenghts
Weaknesses
1. Wide variety of product offered
1.Payment Distrust
2. Wide range of prices
3. Lowest Price Posible 2.Shipping delays
4. 24/7 Operation 3.Returns Can Be Complicated
5. Strong Advertisment 4.Inconsistent response of sellers
6. Many feature available
7. More sale offerings
8. Door to door delivery SWOT
Opportunities Threats
1. Tight Competition
1.Technological Opportunities
2.Reach of Local and International 2.Bogus Buyers
market 3. Fraud/ Scam
3. Extensive seller partners 4. Undelivered Products
4. Lockdowns and Restrictions 5. Unreliable 3rd party retailers
5.Cooperation with famous brands
Figure 1. SWOT ANALYSIS FOR SHOPEE
Pandemic Era Strategy
Extensive promotion of the app to be the “go-to” market of consumer considering or the
lockdowns and several health restriction
Increase procurement of health care and health related kit
Improvement of technology for new feature activities and in product attaining and
maintenance.
Improve good relations to the 3rd party sellers and distributors in terms of distribution line of
goods to the buyer in shorter period of time and expansion of sales and discounts.
Post Pandemic Strategy
Continuous promotion of the app to be the “go-to” market of consumer even lockdowns are
lifted.
Improve competitor monitoring system to be able to face threats from competitors.
Provide the price according to the quality and find the latest products according to market
needs.
Providing more sales discounts in wider range of products.
Increase the consistency to best service and improve good relations with customers.
Monitoring of sellers and distributors in order to lessen the complaints and returns.
REFERENCES
https://shopee.ph/?gclid=Cj0KCQiA34OBBhCcARIsAG32uvMhoaTZuvACZa7knIj8RNSpG3kR1
Ezdg1cwCjNtiII4AMhNIngnyYkaAkHIEALw_wcB
https://pokde.net/blog/four-features-of-shopee-that-you-didnt-know
