Company Profile

V4.0 May 2017

 Website Development
About DFM We don’t just make websites - we build experiences. Our
Learn about why DFM is the agency of choice for over 200 website designs are award-winning and always custom built
companies across Africa. for you.

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Branding Social Media

Building engaging experiences across social media platforms
From creating a new brand to building on an existing one, we
requires strategy, design and effective management. We
apply our experience, expertise and creativity equally.
manage and build campaigns for you.
Brand Creation | Brand Management | Graphic Design
Management | Advertising | Influencers
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Advertising App Development

Design, planning and implementation of creative ad Building a great app is about the experience, functionality and
campaigns. Our expertise extends to outdoor, digital, social, backend and structural design. We deliver great apps for great
print and broadcast media. clients.
Creative | Media Planning | Media Buying UX Design | iOS | Android | Development
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Digital Marketing Marketing Events

Our digital experience allows us to build comprehensive With great brands comes great responsibility. We create,
campaigns, including long-term brand building and short-term manage and implement marketing events that build a personal
digital advertising. brand experience.
Advertising | SEO | Email | Social Launches | Activations | Guerilla
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 #EXCEPTIONALMARKETING

WE ARE DFM QUALITY SERVICE

We’re an integrated marketing agency, offering a range of services We provide the kind of high-quality service and products that produce
created to produce only exceptional results for our clients. Our in-house results. Offering this kind of quality ensures that our clients get incredible
team includes designers, developers, project managers, copywriters, value and a high ROI. We don’t use freelancers, which ensures that
advertisers and social media managers. Each person is an expert in we control the quality of the work we produce. And every project we
their field, working together to bring integrated solutions to life for all
complete is designed for the task and goals at hand - you will never get
of our clients.
the same work as another company.

CUSTOM SOLUTIONS DELIVERING RESULTS

What does Exceptional Marketing mean to us? Many things. It means DFM is a high-end, quality driven agency. We provide our service equally
that we don’t provide run of the mill marketing services. We don’t build to both SMEs and corporates. This means that building a relationship and
websites that use templates - because it’s not the most effective way to trust with our clients is crucial to ensure we continue offering the same
get results for you. We don’t post links to other companies’ blogs on service and quality. As your agency, we go out of our way to deliver the
your social media - because that draws attention to them, not you. We
right work on time. As our client, you bare the responsibility of ensuring
don’t just design a logo and walk away - we create brands that last.
that you follow our process.
At DFM, we design and build custom solutions that take a little more
time and care, but get the results that make us proud. Together we ensure that every project goes off perfectly. Every time.
 HOW WE WORK

CLIENT AGENT BRIEF

The agent discusses and

evaluates the client’s goals and
requirements and creates a
detailed brief.

CUSTOMER SERVICE QUALITY CONTROL INTERNAL TEAM

Designers

Developers

Copywriters

Advertisers

Managers
 HOW WE CHARGE

PROJECT RETAINER

WHEN WHY WHEN WHY

Per project costing is best if you Per project costing is If you are a medium to large Retainers are designed for
are an SME, or require our services predictable. You tell us company and require continuous convenience and security. You
sporadically. Our pricing structure is what you need and quote design, development or know what monthly work will
designed to provide you with as much for that - everybody is on marketing work, retainers are the cost you, without the fuss and
value as possible for every project. the same page. best option. delays of quotes and approvals.

BENEFITS HOW BENEFITS HOW

No contracts and no financial Once a discussion is had around Retainers offer the benefits Retainers are agreed upon with
commitment is required other than what your requirements are, of lower costs, faster work the client based on the work
for the project at hand. You know a quote is drawn up with the completion, and reduced admin expected to be completed each
what the cost is, and we know what possible options. Once the quote on both sides. This ensures that month. Retainers are billed
work to do. is approved, we proceed with your work is completed quickly monthly based on a written
the work. Easy. and predictably. agreement.
EXCEPTIONAL SERVICES
 BRANDING

BRAND DESIGN DESIGN SERVICES

Our experience providing branding services to companies large and small General graphic design
gives us a unique insight into various industries. We design brands from
New brand development
scratch, providing high-quality and long term corporate identities.
Corporate identity formalisation
New brand design doesn’t just apply to SMEs though. Corporate often Collateral design
need to undergo a brand restructuring or revamp to bring it to the present.
Our experience is incredibly valuable for these projects.

MANAGEMENT SERVICES

Print management
BRAND MANAGEMENT
Corporate gift management
Signage management
Your brand is your company’s personality. If done correctly, it ensures that
your company remains in their mind, bringing about more possibilities of
business. Done poorly, your company will be dismissed for a competitor. VIEW PORTFOLIO
We manage a number of brands, from SMEs to corporate, industrial,
financial, automotive and across a range of other industries.

Our experience helps us ensure that we know your brand and deliver
exceptional work.
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 ADVERTISING

CREATIVE SERVICES

STRATEGY Campaign concepts

Creative design
Digital
Any advertising campaign requires an effective plan. Who are we targeting?
How are we reaching them? Where will the ad placements be most Print
effective? This is all in a day’s work for us. We plan, design and implement Outdoor
advertising campaigns across media.
Indoor
With our extensive experience in print, broadcast, digital and social Broadcast
advertising, you know your campaign will get results.

MEDIA SERVICES

CREATIVE
Strategy
Planning
Key to any great campaign is the creative approach. We design, build and Buying
implement great campaigns. From conceptualisation to completion, our
creative team and cross-platform expertise is well placed to ensure that any
ad campaign we deliver is memorable and beautiful. VIEW PORTFOLIO

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 DIGITAL

ADVERTISING SERVICES
ADVERTISING
Adwords & Bing campaigns
Search & display network
The power of digital marketing lies in its data-driven approach. Targeting
the right demographics in the right places leads to strong performance. Remarketing
But it doesn’t end there. To built an effective digital campaign, you must
Social media
have an effective message. For this we build great websites, landing pages
and call-to-actions. Landing pages

With our experience in digital marketing, we build effective cross-channel

campaigns that deliver results.
CONTENT SERVICES

Email marketing
STRATEGY Social media
Blogging
There are many methods of digital marketing, from SEO and development SEO
to advertising, email, social media and content marketing. All of these can
be effectively brought together to create a complete picture that grows
clients and builds strong relationships with them. VIEW PORTFOLIO
The proof is in the pudding. These are all methods that brought you to
DFM - because we practice what we preach.

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 WEBSITE DEVELOPMENT

DEVELOPMENT SERVICES
CUSTOM
UX design
One of our strongest products, our web development is custom built for
CMS integration
each and every client. We build sites that fit their needs, compliment their
brands and improve their business. Custom websites
Corporates & intranets
As one of the most important marketing tools, a great website that stands
out from competitors is an incredibly central part of any effective marketing
strategy and should be handled by the experts.
VALUE ADD

Customised designs
COMPLEX & VALUABLE Content review/creation
Backend development
Because we’re not using the same old templates that every other web Mobile friendly
development company does, we have the freedom to build a unique
SEO friendly
experience for your users. From intranets to complicated networks and
engaging animations, our designs help your company stand out.
VIEW PORTFOLIO
Every site we develop is built on top of our proprietary CMS system, which
means that you have the freedom to change content as you see fit. And
we add value to our services, ensuring that the content and design delivers
results.
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 SOCIAL MEDIA

MANAGEMENT SERVICES

Social media strategy

ENGAGED MANAGEMENT
Content creation
Visual designs
It’s not good enough to simply post some random links to a social media Posting & community management
page. This approach doesn’t build brand awareness, a following or an
engaged community. That’s why we develop social media strategies that
engage with users.
ADVERTISING SERVICES
Our approach is simple. We create a strategy that works for your business,
create the content, design engaging visuals and communicate with your
following. It’s all made just for you. Social media ad campaigns
Design, targeting & management
Landing pages
ADVERTISING & INFLUENCERS
INFLUENCER SERVICES
One of the great powers of social media is the ability to advertise at an
extremely targeted group of people. We build social media ad campaigns
along with landing pages that drive sales and new leads for our clients. Influencer campaigns
Targeting, strategy & content
And we go further, with social media influencer campaigns. A well-built
influencer campaign can easily reach 1 million or more people and create
a massive brand following. Our campaigns drive results. VIEW PORTFOLIO

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 APP DEVELOPMENT

APP DEVELOPMENT SERVICES

GREAT DESIGN
UX design
Framework development
A great app is built with an effective UX design in mind. Think about the
apps you use every day. They’re simple, intuitive and so easy to use that you iOS & Android
don’t even need to think about it. That’s why UX design is so important - it
Deployment
makes people want to use your app.

Every app we build is designed with this in mind. Creating an experience

that’s great for every user. And keeps them coming back. INTEGRATIONS

GPS
Camera
COMPLEX DEVELOPMENT
Payments
Admin systems
Every app is unique. Some are marketing tools, while others are businesses
in themselves. We develop every app for the purpose at hand, which could Security
include anything from GPS and camera integrations to payment systems.
VIEW PORTFOLIO
We also assist our clients in understanding what is possible, and what isn’t.
It helps every one of them deliver an app to their audience that gets the
results that they want.

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 MARKETING EVENTS

EVENT SERVICES
ACTIVATIONS
Product Launches

Bring your brand to the streets with marketing activations. These activities, Activations
when done right are still a great way to build awareness of products - Guerilla marketing
they’re personal and can be extremely engaging.
Trade expos
With our experience launching products and building activations for some
of the biggest companies in the country and some of the smallest, we
build creative activations that work. COMPLETE SERVICES

Planning & strategy

TRADE EXPOS Design, print & manufacture

Staffing
Management
One of the best ways to get B2B results, trade expos are a great way to
engage and build a network of potential business partners. But it requires Deployment
more than just a stand and a random guy hovering around.
VIEW PORTFOLIO
From branding, stand design and manufacture, advertising and staffing to
giveaways, make sure that your business is at the front of everybody’s mind
with a great expo stand.

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Exceptional Marketing
[email protected]
dragonflymarketing.co.za