Scribd
Upload
66 views5 pages

Empathy Mapping Guide

This document provides guidance on conducting empathy mapping to understand users. It instructs teams to interview each other about their observations of learners, using prompts about what learners say, do, think and feel. Teams generate an empathy map by placing insights from interviews on a shared Jamboard template. The map is meant to provide insights about who the users are, their needs, and how to design a learning experience that engages them.

Uploaded by

茹光毅
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
66 views5 pages

Empathy Mapping Guide

This document provides guidance on conducting empathy mapping to understand users. It instructs teams to interview each other about their observations of learners, using prompts about what learners say, do, think and feel. Teams generate an empathy map by placing insights from interviews on a shared Jamboard template. The map is meant to provide insights about who the users are, their needs, and how to design a learning experience that engages them.

Uploaded by

茹光毅
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Empathy Mapping Guide

Okay, so now you’ve all been allocated groups around a project of interest to you. Fantastic!
Be sure to create a shared repository of work (e.g. Google Drive) where you can store and
share all your resources, documents, notes and so on that you’ll generate as you move through
the design process as a team. You’ll also want to use videoconferencing tools that allow your
team to communicate and collaborate in real-time, such as Google Meet, Skype or Zoom.

Make sure you keep a record of your collaborations and meetings and note any key outcomes
and actions resulting from your meeting. You will need to submit this as a record of your
project work.

Format of posting meeting online:

• Meeting date and time


• Team members present and apologies of those who didn’t attend
• An agenda for the meeting
• Key points for discussion for during the meeting
• Action items for the next meeting
• Date and time for the next meeting

We’re now ready to dig deeper into who your users are and what they do, think, feel and say.

Empathy Mapping
It’s time now to develop a deep understanding of your users/learners with respect to your
project idea. We’ll use ‘empathy mapping’ as a technique to step inside the shoes of your
users and gain insight into their behaviours, attitudes and pain points among other aspects of
interest.

Watch the video on ‘Empathy Mapping’.

https://www.youtube.com/watch?v=QwF9a56WFWA

Empathy Interviews
Within your groups in pairs (one interviewer, one notetaker) interview the remaining group
member (interviewee) about their vicarious learner experience with respect to your project
topic (the sorts of things you’ve observed learners saying, doing, thinking and feeling in the
classroom). Use the d.School “Interview for Empathy” sheet provided further in this document
as a guide. Repeat until all team members have been interviewed (by the end, each of you will
have enacted the role of interviewer, interviewee and notetaker).

1
Guiding Questions

(Says and Does)

Ask about things that the interviewee has observed students doing and saying within the
classroom with respect to your area of focus/suggested topic of interest.

● What were they doing exactly? (What did you observe?)


● What were they saying ?
● How were they doing it? (What techniques/strategies were involved? What emotions
were involved?)
● Why were they doing it? And in that way?

(Thinks and Feels)

Ask the interviewee for relevant insightful stories that have happened to their students. Again,
without access to end-users, this will be based on their interpretation as a teacher of their
students’ classroom experience.

Prompting questions include:

● “Can you tell me about the first time ______? What do you remember about that
(day)?”

● “What was your best/worst/craziest/most memorable experience with (the area of


focus).”

● “Could you tell me story about a time . . .” “What would I find surprising about . . .”

● “Walk me through how you . . . (made that decision, completed that task, got to a
place, etc.). What were you thinking at that point?”

● “Why do you say that? . . . “Tell me more.”


“How did you feel at that moment, when ____ happened?”

● “Could you tell me why is that important to you? What emotions do you have (about
that)?”

2
3
Generate an Empathy Map

Once empathy interviews are complete your team can generate an empathy map for the
users/learners of interest.

First, make a copy of the “Empathy Map Template” in Google Jamboard for your group
(remember to share this between group members so that you can collaborate).

https://jamboard.google.com/d/1JwmU4t16apE9ht0PyEKlxdspu-6QLph_Y12uj0zwSIg/viewer

Use the following protocol to name your Jamboard

Tutorial Group#_Project group#_project name

e.g. Group 2_Project group 5_Computional Thinking

Then, create sticky notes from key insights from your interviews and place them in the category
on the empathy map. Once you’re done, look for patterns to cluster key themes and help
prioritize findings.

4
From the map you should now begin to gain insights into:

● Who you are designing the learning experience for


● Their needs, goals, pain points, and aspirations
● How they currently complete tasks
● How this currently makes them feel
● Potential segmentation/differentiation of the user base
● And ultimately why they will want to engage with your learning experience

Congratulations, you’ve just completed the “Empathy” stage of the design thinking process!

You might also like