ENGLISH ASSIGNMENT – Script Draft

Introduction:

Fashion is a universal language understood and spoken by many. Looking

back over the last century, the change and influence fashion has seen has
been exponential. Decade after decade, new trends have been introduced,
themselves heavily influenced by pop culture, political attitudes and inspiring
style icons of the time.

1- Fashion Evolution:

Going back to the 1920’s, this era is where more casual clothing was
introduced to the public, as women began to wear pants more often and there
were certain styles of women's shoes that were unique to this decade as well.
The use of the cloche hat, that was often worn tilted, covering the forehead
and the flapper dress, which was cut in a straight and loose style, were two
remarkable fashion items of their time.

Later on, 1950's, when war and rationing ended, a new availability of
different types of fabrics and larger quantities of these, allowed a new type of
fashion to bloom. Women's dresses in particular exploded with excess fabric,
a multitude of pleats, poufy petticoats, and fabulous collars, all made in the
brightest and boldest patterns and colors. Fashion started to emphasize
conformity in the way people should present themselves. Women were sold
on the hourglass body shape, that would best fit the latest fashions. For men,
choices were suits, sport coats, slacks, sweaters, or casual wear. At the end of
the 1950's, we start to see provocative silhouettes with tighter skirts, shirts
and dresses. Rebellious looks for men also emerge with leather motorcycle
jackets, studded boots, and bolder patterned shirts and sweaters.

During the 60’s, hemlines of skirts rose higher for women, hair length grew
longer on men, and two piece bikinis became common swimming attire.
While fashion of the 1950s first inspired individual identity through style, the
sixties fully embraced and encouraged it. People began to observe how public
figures dressed and copied the different styles. Mod fashion came out in
Great Britain during this decade and it was one the first modern cultural
movements to emphasize special fashion for men and normalize men's
interest in current fashion. It was connected with the popularization of the
mini-skirt. There were others who embraced the rock 'n' roll opposite to the
mods and rebelled in their fashion choices by focusing on leather and jeans or
a look rooted in athletics and a clean-cut style.

Prominent trends in the 70’s included flared or "bell-bottom" pants, tunics,

pant sets, leisure suits, and overalls, with exotic prints, polyester fabrics,
checks, bright colors and embroidered details. Another casual outfit that was
created during this time was the tomato red linen suit jacket worn with white
silk crepe blouse and soft leather elastic-wasted pants with seams in the knees
and for the evening, many women wore simple classic dresses such as a long
flowing red evening dress. Suits and dress shirts were still popular for work
and formal occasions for men, however, lines and shapes of the suits and
shirts varied from what had been acceptable in previous decades.
Unfortunately, many of the trends during the 1970s became some of the most
disliked fashion trends of all time, but not all clothing style was bad during
the decade, flared pants have remained popular at regular intervals and
several other trends have seeped into modern fashions on occasion.

Fashion was rapidly changing in the 1980s and more diverse than ever
before. Several separate and distinct groups of trends were all sharing the
popularity at one time. A general synopsis of fashion and clothing/style trends
of the decade include big teased hair or spiral perms for women, mullets or
more clean-cut styles for men, baggy and oversized tops, leggings, high-
waisted jeans, ripped and acid-washed denim, tight exercise clothing for
everyday, headbands, shoulder pads, boxy silhouettes, large bold prints, and
colorful pastels and bright.

Different Styles:

Having style is what makes a person unique, singular, and makes them
different. A person with style is the one who manages to select from what
fashion proposes, what suits them well, and will mark their personality.
Classic style
It is the style of those who love tailoring, straight lines, and more sober
colors, such as black, white, and gray.

Creative Style
The proposal of those who have a creative style is to play with colors, shapes,
textures, and prints.
Stylish Style
It is a style that oozes sophistication, which is not directly linked to the price
of a garment or accessory.

Sports Style
As stripped down as the creative style, people with a sporting style value the
comfort and casualness of the look, on all occasions.

Modern style
Also interpreted as an urban style, people of modern style use and abuse
geometric shapes, contrast between colors, like black and white,
asymmetrical clothing designs, bulky and with a rocker footprint.
Fashion does not remain still the same at every time it changes along the
period and along with choice of the people. The fashion changes are much
faster than the changes among the vision and language.
In the modern fashion there’s two types, the modern casual fashion and the
street modern fashion.

Romantic style
The romantic fashion style emphasizes femininity, with several elements of
vintage influence, such as Lady Like. The main elements found in the pieces
are bows, ruffles, tulle, lace, transparencies, delicate floral, pearls, stones,
pink prints, pleats and puffed sleeves.

Provocative Style
People with a sensual style seek to value the best of the body characteristics
they have, especially with pieces that make the body even more curvaceous.

Social Media:

Social media has become an effective tool for the fashion industry, setting
trends and promoting beauty standards as well as deconstructing them.

For the fashion industry, it has become a great marketing tool providing
many opportunities to the sellers and creating brand awareness among
consumers. Not only that, but Fashion is one industry that is considered to be
naturally fit for social media, since it refers to the social networking websites
and other online platforms that enable the fashion industry to create a link
between the industry and their customers. That being said, social media can
be helpful in projecting the brands image in the minds of conscious
consumers, this way, when shopping online, they are comfortable in buying
the products from these brands they trust.

On the another side of social media, we notice that it has much relevancy
regarding beauty standards and deconstructions. With models having many
restrictions and pressure placed onto themselves to maintain a certain figure
as the ‘perfect’ one, it may seem hard for their main audience to feel
comfortable in their own skin. In the last decade we have seen a rise of
various movements to deconstruct and take down such standards, like the
#bodypositivity movement, which advocates the acceptance of all bodies
regardless of physical ability, size, gender, race or appearance. Body image
tends to be positively or negatively affected by the content to which people
are exposed on social media.
Fast Fashion is the inexpensive clothing produced rapidly by mass-market
retailers in response to the latest trends, which in spite of the widely
publicized environmental impacts, the industry continues to grow. The textile
and fashion industry has a complex supply chain and each production step
has an environmental impact due to water, material, chemical and energy use.
Many of the chemicals used in textile manufacturing are harmful for the
environment, factory workers and consumers and most environmental
impacts occur in the textile-manufacturing and garment-manufacturing
countries. Current fashion-consumption practices result in large amounts of
textile waste, most of which is exported to developing countries.

In today’s fashion industry, customers are buying as well as wearing clothes

which are made in foreign countries, where workers are getting minimum
wage per hour and work in unsafe conditions. Globalization came involved
and helped media to come in the play. In last couple of years there was and
still is a lot going on in the fashion industry on the ethical side. The building
collapse in 2013 as well as fire in the building in 2012, both occurred in
Bangladesh. Conditions of both buildings were horrible, buildings were
missing fire doors, fire protected equipment or even the building itself was
not safe. Most of the workers are working more than ten hours a day and are
getting minimum wage which is only a few cents per hour. Most of the
clothing companies claim that they do not know that in the factory which
they are using, children are working or that building has unsafe conditions.

In response to these problems, as consumers, we must opt for more

sustainable and responsible brands. Costumers should hold companies
accountable and boycott these type of brands, as well as bring awareness to
the issue. We must think consciously about the choices we make everyday,
and the impact that they have not only to our personal lives, but to others
around us and the environment we live in, to preserve it so future generations
can benefit from the same resources as we have until now.