Week 3 - Learning
Week 3 - Learning
Group 7
MKTG: 3200
Although you're probably only a few chapters in, what are some of your favorite
experiments/findings he discusses?
In the book “Thinking Fast & Slow” by Daniel Kahneman, he discusses the concept of system 1
and system 2 that make up the thought process of the brain. He describes system 1 as your initial
immediate reaction that operates with little to no effort or sense of voluntary control while
system 2 the thoughtful and attentive mental process, these two systems work together to help us
One of my favorite findings that Kahneman discussed was “that an effort of will or self-control is
tiring; if you have had to force yourself to do something, you are less willing or less able to exert
self-control when the next challenge comes around.”(Kahneman 38) He described this as “ego
depletion” and it was proven multiple times through experiments conducting by psychologist
Roy Baumeister. The experiment that had intrigued me involved people being depleted by a task
such as eating radishes and celery while resisting the urge for chocolates and other indulgences.
This experiment found that these people give up faster than normal when faced with a more
difficult mental task. There are countless situations that are known to deplete self-control, some
of the ones Kahneman mentioned that stuck out to me were, trying to impress others, responding
kindly to a partner’s bad behavior, deviating from one’s diet, impulsive overspending, and
delivery (most experiments are carried out live, what happens if you did them on Zoom?)
Changing the mode of delivery could discover something new. Most experiments are in person,
and thus studying the participant in real time. If some of the experiments were moved to Zoom
persay, the outcome could be different. For example, if Walter Mischel’s experiment with Oreo
cookies were to be done on zoom and in-person, the choices the kids make could be very
different. This could study the way technology affects the kids' choices, and how they could
choose differently whether the experiment is conducted in person or online. As someone who has
participated in studies, I found that I am much more attentive while participating in person versus
online. In fact, some online studies have given participants the option to not include their data in
the study because they rushed or weren’t very attentive. Changing the environment of the
Would any of your ideas be worthy of pursuing for the group project? (Note: The idea(s)
It is important for people in this world to be able to learn remotely, especially after everything
that we as a society have gone through the last few years. In recent years we have gone through a
pandemic which moved everything to an online learning platform that had not been used very
much prior to the pandemic. It may be a good idea to explore a new way of online learning
instead of what we currently have, such as Zoom and Canvas. After talking to many different
people, of all age groups, I have come to the conclusion that overall people tend to learn better in
person and that it is very difficult to learn over Zoom. It may be interesting for us as a group to
look into possibly exploring a new idea as a form of online learning to make it possible for
student to learn better online. For example, if we could come up with a way that students have to
show that they are actively participating in class while learning remotely, just like in a classroom,
it may be something that could be very successful and helpful for students. It is too easy for
students to zone out in class and do other things on Zoom when they have their camera or
microphone off. If there was a way that this possibility could be eliminated many students would