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PRINCIPLES OF MANAGEMENT Project

Vivo is a leading global smartphone brand that focuses on audio, design, and smooth user experience. It was founded in 2009 and entered the Indian market in 2014. Vivo's mission is to provide quality products and superior customer service. Its vision is to be a healthy, world-class enterprise. Vivo's strategic plan focuses on integrity, teamwork, quality, learning, and customer orientation. It organizes itself with the CEO at the top of the structure and tracks its progress towards goals through controlling processes like monitoring metrics and committing to targets.

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Jayash Agarwal
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273 views10 pages

PRINCIPLES OF MANAGEMENT Project

Vivo is a leading global smartphone brand that focuses on audio, design, and smooth user experience. It was founded in 2009 and entered the Indian market in 2014. Vivo's mission is to provide quality products and superior customer service. Its vision is to be a healthy, world-class enterprise. Vivo's strategic plan focuses on integrity, teamwork, quality, learning, and customer orientation. It organizes itself with the CEO at the top of the structure and tracks its progress towards goals through controlling processes like monitoring metrics and committing to targets.

Uploaded by

Jayash Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES OF MANAGEMENT

PROJECT

ON VIVO

BY
NAME: JAYASH AGARWAL
ROLL NO : 59
YEAR : 2022-2023
PLANNING
WHAT IS PLANNING?
Planning can be defined as a process of setting up of goals and objectives for a given period of
time, formulating alternatives for the course of action to be taken, and finally deciding an
appropriate action from the various alternatives.

A BIT ABOUT THE COMPANY!


Vivo is a leading global smart phone brand focusing on introducing products
with professional-grade audio, extraordinary appearance, and fast and smooth
user experience. Vivo was founded in 2009 as a sub-brand of BBK Electronics.
The brand entered the telecommunication and consumer electronics industry
with landline phones and
wireless phones. In 2011, Vivo started manufacturing and marketing its own ran
ge of smart phones. Vivo entered the Indian market in 2014.

 
Currently 20,000 operators work in Vivo, and 3,000 engineers are in four R&D
centre’s in Dongguan, Shenzhen, Nanjing and Chongqing. From hardware
design and manufacture, to software development (Android based Fun touch
OS), Vivo has built a complete and sustainable ecosystem
 

MISSION

•To customers, we promise to provide quality products and superior services.

•To employees, we commit to build up harmonious work atmosphere of mutual


respect.

•To business partners, we shall furnish a fair and square cooperative platform on
the basis of equality and mutual benefit.

•To shareholders, we are devoted to rendering higher investment returns than


average
VISION OF THE COMPANY

To become a healthy world class enterprise for longer period of time.

 
STRATEGIC PLAN

 
 Vivo India employees share a set of strategic values:

 Integrity

 Team Spirit

 Superior Quality

 Sustained Learning
 Customer Orientation

WHAT TYPE OF STRATERGIES DOES VIVO ADOPT?

Vivo aims at providing quality products and superior services in its marketing
mix to its customers. Vivo positions itself as a perfect selfie smartphone and
thereby appeals to the youth.

COMPETING WITH RIVALS!

Vivo offers huge varities of products to its customer at affordable rates,


which it’s the keen reason why it is able to compete with its rival in such a
way. The second thing is that it offers a good camera quality which attracts
the youth
ORGANISING
What is Organising?

 Organizing is a process of structuring the essential relationships among the people, tasks,
and other activities. This is done in a way that the organization's resources are integrated
and are coordinated to accomplish the objectives efficiently and effectively. The
Organization is defined as a – Structure.
ORGANIZATION STRUCTURE OF VIVO COMPANY:

The responsibilities of an organization CEO OR MD are set by the


organization’s board of director or other authority, depending on the organizatio
n’s legal structure.
They can be far- reaching or quite limited and are typically enshrined in a
formal delegation of authority. Typically, the CEO/MD has responsibilities as a
director, decision maker, leader, manager and executor. The communicator role
can involve the
 press and the rest of the outside world, as well as the organization’s manageme
nt and employees; the decision making role involve high-level decision about
policy and strategy. As a leader of the company, the CEO/MD advises the board
of directors, motivates employees, and drives change within the organization. as
a manger, the CEO/MD presides over the organization’s day
-to-day operations.
STAFFING
What is staffing?
Staffing refers to the continuous process of finding, selecting evaluating and developing a
working relationship with current or future employees. The main goal of staffing is to fill the
various roles within the company with suitable candidates.

CEO of the company is: SHEN WI

The leadership qualities of the CEO of VIVO

1. Vision

2. Receptiveness

3. Motivation

4. Adaptability

5. Trust
CONROLLING

What is controlling?

Controlling can be defined as that function of management which helps to seek planned
results from the subordinates, managers and at all levels of an organization. The controlling
function helps in measuring the progress towards the organizational goals & brings any
deviations, & indicates corrective action.

HOW DOES VIVO COME TO KNOW WHETHER THEY ARE EXCEEDING OR MEETING
THEIR GOALS!

Tracking Progress

Vivo ensures that it is tracking its progress to check whether they are able to meet
their organisational goal

Commit to the Company's Goals


Effective goal setting requires clarity about what the goal involves, knowledge of what type of
effort will be required, and specific reasons why it's important. It also includes a plan for how
you'll accomplish each step, and a commitment to seeing the goal through to completion.

The Bottom Line


VIVO Keeps track of their progress as they move forward step by step and
helps them to keep things in perspective and provide a feeling of
encouragement and accomplishment.

Services

Vivo Service centre provides official Consulting, Testing, System Update, Repair


Services and etc. for all vivo customers. Vivo service station provides a full range of
products and services.

 Service Centre.
 IMEI Authentication.
 Query Of Spare Parts Price.
 System Update.
 Appointment Service.
 Pick n Drop Service.
 Service Status Tracking.

High quality goods

Vivo always ensure that they provide high quality goods in the best price
possible. Its main intention is to give all the facilities in consumers budget.

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