GE5- Purposive Communication | Module 1 | Communication,

Principles, Processes, and Ethics

I. Objectives:
At the end of the lesson, you should be able to:
(1) Identify the principles, processes, and ethics of communication;
(2) Describe the elements of verbal and non-verbal communication in various and
multicultural contexts;
(3) Practice effective communication skills;
(4) Evaluate communication skills; and
(5) Reflect on a learning experience.

II. Warm-up:
For 2-5 minutes, ponder on these questions: (You may write on a sheet of paper)
(1) What does communication mean?
(2) How important is communication to your personal and professional
success?
III. Self-audit:
After completing the warm-up activity, tick the column that best describes your ability to
communicate. Answer the section as objectively as possible. Bear in mind that there are
no wrong answers.
Usually Sometimes Seldom Never
(3) (2) (1) (0)

1. I acknowledge the barriers to

communication and address
them effectively.

2. I adjust to my audience’s
needs, values, and beliefs.

3. I am clear with my purpose.

4. I am confident.

5. I give a timely and specific

feedback.

6. I keep an open-mind.

7. I listen attentively.

8. I keep my message short

but complete.

9. I observe verbal and

non-verbal messages
effectively.
 10. I support my message with facts.

TOTAL

GRAND TOTAL

Interpretation:
Score Level of Proficiency

26-30 Advanced

25-27 Proficient

23-24 Approaching Proficiency

21-22 Developing

20 and below Beginning

IV. Input:

COMMUNICATION PRINCIPLES
∙ Communication is a process of exchanging verbal and/or non-verbal information between
two or more people who can be either the speaker or the receiver of the messages. ∙
Communication is used to meet the purpose of a person. The purpose could be to inform, to
persuade, or to entertain.
∙ Communication can be in the form of written, verbal, non-verbal and visuals. ⮚ Written
communication involves texts or words encoded and transmitted through memos, letters,
reports, on-line chat, short message service or SMS, electronic mail or e-mail, journals, and
other written documents.
⮚ Verbal communication involves an exchange of information through face-to
face, audio and/or video call or conferencing, lectures, meetings, radio, and
television.
⮚ Non-verbal communication involves the use of the following to convey or
emphasize a message of information:
o Voice- this includes tone, speech rate, pitch, pauses, and volume.
o Body language- this includes facial expressions, gestures, and eye
contact.
o Personal space or distance- this refers to an area of space and
distance that a person from a different culture, personality, age,
sex, and status adopts and puts for another person.
o Personal appearance- this refers how a person presents
 himself/herself to a particular situation, whether formal or
informal.
⮚ Visuals involve the use of images, graphs, charts, logos, and maps
∙ Communication can be intended or unintended.
⮚ Intended communication refers to planning what and how you communicate
your ideas to other people who are older than you are or who occupy a higher
social or professional position such as your parents, teachers, and supervisors,
among others.
⮚ Unintended communication, on the other hand, happens when you
unintentionally send non-verbal messages to people you are communicating with, or when
you suddenly make negative remarks out of frustration or anger. ∙ Communication is a
complex process that requires you to:
o know your audience,
o determine your purpose,
o identify your topic,
o expect objections,
o establish credibility with your target audience,
o present information clearly and objectively, and
o develop a practical, useful way to seek for feedback

COMMUNICATION PROCESS
The communication process involves elements such as source, message, encoding,
channel, decoding, receiver, feedback, context, and barrier.
∙ Source- the speaker or sender of a message.
∙ Message- the message, information, or ideas from the source or speaker. ∙
Encoding- the process of transferring the message.
∙ Channel- the means to deliver a message such as face-to-face conversations,
telephone calls, e-mails, and memos, among others.
∙ Decoding- the process of interpreting an encoded message.
∙ Receiver- the recipient of the message.
∙ Feedback- the reactions or responses of the receiver to the message from the
sender.
∙ Context- the situation or environment in which communication takes place. ∙
Barriers- the factors which may affect the communication process.
Examples of barriers to communication:
o Culture
o Individual differences
o Language use
o Noise
o Past Experiences
o Status
Communication can be a one-way or two-way process. Communication as a one-way
process is best illustrated in the model of Shannon-Weaver (1949) as shown in Figure 1. In this
model, the sender is active while the receiver is passive during the communication process.
 Figure 1.
On the other hand, communication as a two-way process is exemplified by a
transactional model as shown in Figure 2. In this model, the messages, information, or ideas are
sent and received at the same time. Hence, the sender and the receiver become active during the
process, and both serve as communicators.

Figure 2.

COMMUNICATION ETHICS
Effective communicators observe ethics. This means that they deal with values,
righteousness, and behavior appropriate for human communication particularly in a multicultural
situation. Below are some of the ethical considerations:

o Uphold integrity.
o Respect diversity of perspective and privacy
o Observe freedom of expression effectively.
o Promote access to communication.
o Be open-minded.
o Develop your sense of accountability.

GUIDELINES FOR EFFECTIVE COMMUNICATION

Effective communication plays a crucial role in your personal and professional success.
Below are some guidelines for effective communication:
 o Be clear with your purpose.
o Support your message with facts.
o Be concise.
o Provide specific information in your feedback.
o Adjust to the needs, interests, values, and beliefs of your audience.
o Observe communication ethics.
o Be your natural self and appear very confident.

V. Delving Deeper:
Watch the videos below in order to deeply understand the role of communication, the
basics and importance.

1. https://youtu.be/2Lkb7OSRdGE

VI. Comprehension Check

Identify at least five situations where transactional model of communication can take
place. For each situation, identify the elements of communication (context, sender-receiver,
message, channel, and barrier.)
Context Sender-Receiver Message Channel Barriers

1.

2.

3.

4.

5.

VII. Reflection:

Reflect on the learning that you gained from this lesson by completing the given chart.
You may post your reflection on our Facebook group. For low-level technology students, please
submit your answers in a whole page of paper.

What were your misconceptions about the What new or additional learning have you
topic prior to taking up this lesson? gained from this lesson in terms of skills,
content, and attitude.
I thought… I learned that…