BAC 1305 Research Methods
BAC 1305 Research Methods
Contact Hours 42
Pre-requisite N/A
Purpose/Aim This course prepares the student to carry out business and general
research.
Course Objective The learner will recognize problems and seek approaches to solve
(Indicative Learning them.
Outcomes The student will state research questions and select solution
methodologies.
The student will carry out research to answer the research question.
The student will analyse and present data.
Course Content Meaning & purpose of research
Basic terms in research
Data collection methods
Literature review
Developing research instruments
Reliability and Validity in Research
Data Analysis
Writing a research report
Types of research
Logistical & ethical issues in research
Introduction to qualitative research
Writing a research and project proposal
Learning & Teaching Lectures, tutorials and research exercises
Methodologies
Instructional Classroom with audio visual aids
Materials/Equipment
Course Assessment Type Weighting (%)
Examination 50
Continuous Assessment & assign 50
Total 100
Recommended Title Author Publisher
Reading Doing Research in David E Gray University of Surrey (2009)
the Real World
Research Mugenda and Nairobi :Acts Press (1999)
Methods – Mugenda
Quantitative &
Qualitative
Approaches
Additional Reading Research Ranjit Kumar University of Western
Methodology :A Australia (2010)
Step-by-Step
Guide for
Beginners Third
Edition
Other Support A variety of multimedia systems and electronic information resources
Material as prescribed by the lecturer. Various application manuals and articles,
URL search and journals.