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    Just Shea Presentation

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    This document discusses Just Shea, a social business created to help shea nut harvesters in Ghana. Over 600,000 women harvest shea nuts, which are used to make shea butter for cosmetics. However, these women face many hardships like snake bites during harvesting and only receiving a small fraction of profits. Just Shea aims to improve infrastructure, provide safety gear, and educate women to capture more value in the supply chain. The growing global market for natural cosmetics provides an opportunity for these women to earn a living and support their families if inequities in the supply chain can be addressed.

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    Just Shea Presentation

    Uploaded by

    [email protected]
    75 views10 pages
    This document discusses Just Shea, a social business created to help shea nut harvesters in Ghana. Over 600,000 women harvest shea nuts, which are used to make shea butter for cosmetics. However, these women face many hardships like snake bites during harvesting and only receiving a small fraction of profits. Just Shea aims to improve infrastructure, provide safety gear, and educate women to capture more value in the supply chain. The growing global market for natural cosmetics provides an opportunity for these women to earn a living and support their families if inequities in the supply chain can be addressed.

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    This document discusses Just Shea, a social business created to help shea nut harvesters in Ghana. Over 600,000 women harvest shea nuts, which are used to make shea butter for cosmetics. However, these women face many hardships like snake bites during harvesting and only receiving a small fraction of profits. Just Shea aims to improve infrastructure, provide safety gear, and educate women to capture more value in the supply chain. The growing global market for natural cosmetics provides an opportunity for these women to earn a living and support their families if inequities in the supply chain can be addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views10 pages

    Just Shea Presentation

    Uploaded by

    [email protected]
    This document discusses Just Shea, a social business created to help shea nut harvesters in Ghana. Over 600,000 women harvest shea nuts, which are used to make shea butter for cosmetics. However, these women face many hardships like snake bites during harvesting and only receiving a small fraction of profits. Just Shea aims to improve infrastructure, provide safety gear, and educate women to capture more value in the supply chain. The growing global market for natural cosmetics provides an opportunity for these women to earn a living and support their families if inequities in the supply chain can be addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    saving your skin and womens lives.

    July 2011

    what is shea?
    A fruit that is harvested when it falls from trees that grow wild throughout Sub-Saharan Africa. Its kernel is used to make the shea butter used in international cosmetics manufacturing. Harvested and processed by over 600,000 women in Ghana alonewhere at least 2 million rural poor depend on shea. One of few avenues by which rural Ghanaian women can earn money to pay for the healthcare and education of their children.

    the problem
    More than 30,000 women a year are bitten by vipers and mambas while harvesting at dawn and dusk.

    The women involved in the shea trade receive only a fraction of its value because the supply chain is inefcient.

    recapturing value to save lives


    Just Sheas goals are:
    in the short-term: To return some of this massive inequity to the gatherers through improved infrastructure and safety, and in the long-term: To improve their position in the value chain

    $3.04" International market price " for one kilo of shea butter 47" Shea processors earnings" for one kilo of shea butter 30" Shea harvesters earnings" for one kilo of shea butter" (three kilos of nuts at 10 per kilo)

    the market for shea is growing

    $10 billion! 2010 Global Natural and Organic Cosmetics Market $7 billion! 2007 Global Natural and Organic Cosmetics Market $17 million! 2007 Ghanaian shea exports $30 million! 2010 Ghanaian shea exports

    2007

    2010

    the opportunity

    for face

    for hands

    for lips

    for heels

    the company
    Just Shea is a Social Business created to increase the leverage, income and safety of the 600,000 women In Ghana who participate in the global shea trade. All net prots from the sale of Just Shea products will be reinvested in women shea harvesters through our 501c3 (One Village Planet-Womens Development Initiative, www.ovp-wdi.org). Just Shea will provide: protective gear against snakebites, storage silos, and education in market strategy, so these women may harvest safely, sell fairly, and provide their sons and daughters with the opportunity of education.

    advisors
    Gordon Adobe Ghanas most sought after tourism expert and founder of the West Africa Tourism Union James Amaligo Savannah tree species expert and head agronomist for the largest organic mango producer in the world, based in Tamale, Ghana Rachel Bonham Carter BBC and UNICEF broadcast journalist focusing on international womens issues Dr. Allen W. Flores A premier expert on business process reengineering, supply chain streamlining, pricing theory, and distribution, warehouse, and inventory optimization, who received the Presidential Achievement Award for his work streamlining the supply chain for the armed services. Mohammed Ibrahim Represents his fellow shea nut dealers in Tamale, Ghana and helps facilitate productive relationships between his fellows and shea nut harvesting and processing collectives Fatahiya Sayibu Representative of Tamale, Ghanas shea butter processing collectives Fatahiya Sayibu represents the shea butter processing collectives we work with and is in charge of organizing meetings between and among processing and harvesting collectives. Richard Stein Celebrity stylist and creator of the shag haircut manages PR and marketing Rejuvenol Laboratories A luxury cosmetics chemist and producer, who recently completed the chemistry for the product line Packaging designers and graphics experts from Todd Oldham and Martha Stewart

    legal
    Just Shea is a Limited Liability Partnership established in New York State by Danielle Grace Warren and Wickham Boyle.
    Danielle is the Founder and Executive Director of One Village Planet-Women's Development Initiative, and the Director of Women's Initiatives its sister NGO's One Village Planet (US) and Village Planete (Haiti). Danielle received her Masters degree from Hunter College, in New York City, where she also taught composition and rhetoric and her work has been published in diverse places, including Reuters. She is a semi-nalist for the 2011 Echoing Green Fellowship for Social Entrepreneurs, recipient of the 2010 Sustainable Development Award from Sister Cities International for her HER Cooperative Farming Project in rural Haiti, and a member of the Clinton GlobalInitiative. Wickham brings best business practices to non-prot organizations. She has worked with The Hartford Foundation, LaMama Theater, The City of New York, The Lower Manhattan Cultural Council, ZINC Sports, and the City of Los Angeles, among others. As a journalist she has written for The New York Times, National Geographic Traveler Magazine, MS and many others. Her work focuses on cultural exchange, nance and personal essays. Ms Boyle sits on the boards of a number of non-prot boards, including Breast Cancer Warriors, Bundle, and the Church Street School of Music and Art. She has an MBA from Yale and a BA in anthropology, African Studies from NYU.

    saving your skin and womens lives.


    July 2011

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