7 IRRESISTIBLE

COLD EMAIL
TEMPLATES
Update your sales cadence NOW. We analyzed 304,174
cold emails. See what works, what doesn’t, and grab 7
data-backed templates to start booking more meetings
from your outbound prospecting emails.
 DAY 1
PHONE CALL EMAIL

WHY IT WORKS:
Subject: Losing winnable deals?
Specific Benefit
Hi [FIRST NAME], Choose one ultra-specific message. It will make
your outbound efforts more productive: Instead of
Is [PAIN POINT FOR PERSONA]
asking your prospects to do the work and find their
preventing your team from reaching
area of interest in your email, you can give more
your goals?
context and multiply the impact of your prospecting
Imagine being able to [TOP USE emails.
CASE FOR PERSONA] to improve
[POSITIVE OUTCOME]. Use these words that sell

As I research [BUYER COMPANY], Words like “you,” “your,” and “imagine” boost your
I see one big way where [BUYER win rates. Get the full list + data.
COMPANY] can boost your team’s
performance: Interest CTA
Asking for interest is 2X more effective than asking
[WORKFLOW] so you can [BENEFIT]
for time in cold outbounding. Here’s the data:
(I noticed you recently [COMPANY
NEWS])

Does it make sense to discuss

[POSITIVE OUTCOME] for your team?

- [YOUR NAME]

DAY 3
PHONE CALL

2
 DAY 4
EMAIL

Subject: Losing winnable deals?

WHY IT WORKS:
Keep it simple
Hi [FIRST NAME],
If you are going to open a cold email before diving
I hope you’ve been well. into the body, lead with a nicety. It is the only opener
that actually helps reply rates and meetings booked.
I’m curious if you have considered All other versions performed worse than no
[INSIGHT]? opener used.

[Customer] was doing [Old process].

But, by changing and doing Be informative
[solution], they were able to [desired Is this insight useful even if they don’t buy from you?
goal] which led to [big outcome]. If the answer is no you’re pitching, not delivering
value.
At a high level, [YOUR COMPANY]
helps [target personas] achieve
Tell a story
[strategic goal] by [Solution].
There’s a beginning, middle, and end. The starting
Would achieving [OUTCOME] help point is close to what your prospect is experiencing
your team deliver on its [INITIATIVE]? with the status quo, the middle is the change (not
just buying a solution), and the results must be spe-
- [YOUR NAME]
cific to them. Reminder: Using generic ROI language
in cold emails decreases success rates by 15%.

Interest CTA
This is another version of an interest CTA (selling
the conversation, not the meeting). Get the full list of
sales email CTAs here.

DAY 6
PHONE CALL

3
 DAY 8
EMAIL

WHY IT WORKS:
Subject: [STAT/INSIGHT]

Hi [FIRST NAME], Lead with an insight

Introduce a learning or insight to position yourself as
As a [JOBTITLE] you may not be
a trusted advisor and elevate your prospecting.
surprised to hear a recent stat that
[STAT]. That means businesses are
Loss Aversion
losing [TRANSLATE STAT INTO REAL
NUMBERS]. This powerful copywriting technique leverages
psychology: Human beings are TWICE as likely to
This is due to [INSIGHT/PROBLEM]. take action to prevent a loss as they are to obtain a
benefit.
What are you doing to solve
[BUSINESS PROBLEM]?
Present the meeting as an investment
Customers like [CUSTOMER NAMES] Asking for time is a losing strategy. Instead, couch
were able to achieve [STRATEGIC your offer as an investment that can produce a re-
OUTCOME] by [IMPLEMENTING turn for your buyers.
SOLUTION].

If we could do the same for you,

would that warrant a conversation?

- [YOUR NAME]

4
 DAY 10
PHONE CALL EMAIL

WHY IT WORKS:
Subject: Almost forgot
Reply in a thread
Hi [FIRST NAME],
To build on your first email, use the same subject
I should have given more context on line to get your emails to appear as a thread in your
how we do this. recipient’s inbox.

By [IMPLEMENTING NEW Don’t mention the call

BEHAVIOR], [JOB TITLES]s are able
Buyers don’t care how much effort you’ve put in.
to achieve [STRATEGIC OUTCOMES].
According to the data, mentioning that you called or
More specifically, [YOUR PRODUCT/ left a voice message does nothing for your meetings
SERVICE] can drive [PERSONA booked. No increase or decrease.
BENEFITS] by [DIFFERENTIATOR].
Tactical apology
Does it make sense to explore what
that would like for [COMPANY Tactical apologizing is strategically using apologet-
NAME]? ic language as a persuasive tool. By falling on your
sword you can leverage empathy in your buyer.
- [YOUR NAME]

5
 DAY 14
PHONE CALL EMAIL

WHY IT WORKS:
Subject: [COMPELLING EVENT]
Use a compelling event
Hi [FIRST NAME], A compelling event is a business deadline that cre-
ates urgency around a certain set of problems you
As [IMPORTANT INDUSTRY DATE]
help customers solve. It can be internal – such as
approaches, [PROSPECT ROLE]
kicking off a new project or initiative – or external –
far and wide are preparing for
like end of quarter for sales professionals or closing
[COMMON TASK]. Which means
the fiscal year for finance teams. Used right, it can
[COMMON PROCESS TO ACHIEVE
give a strong reason to explore new solutions.
GOAL].

The dilemma [PROSPECT ROLE] Keep it light

faces, though, is much more
Use humor tactically to demonstrate expertise: Us-
challenging than the age old question
ing expressions and poking fun (lightly) at industry
of [RELEVANT INDUSTRY HUMOR].
cliches can help elevate your prospecting from yet-
How come? [INSIGHT INTO SOURCE another-sales-email to trusted advisor.
OF PROBLEM].
Put a condition on your claim
So, how do you plan to ensure your
By introducing a condition, you acknowledge your
biggest initiatives are achieved
claim is not 100% certain. In doing so, you make
this [YEAR/QUARTER/OTHER]? If
your claim more believable and build trust. And trust
the question is answered with a
compels action.
new [COMMON, BUT INEFFECTIVE
SOLUTION] - there might be a better
way.

Interested in learning what it is?

- [YOUR NAME]

6
 DAY 17
PHONE CALL EMAIL

WHY IT WORKS:
Subject: [COMPANY NAME: PAIN POINT?]

Show you’ve done your homework:

Hi [FIRST NAME],
The 3X3 research approach is all about spending
I was researching [COMPANY NAME] three minutes finding three relevant pieces of infor-
and noticed [3X3 RESEARCH]. mation about a prospect. LinkedIn gives a wealth
of information on companies (headcount, growth
As an outsider looking in, it seems
rate) as well as the person you’re reaching out to
like a big challenge right now is [PAIN
(what are they responsible for, how do they use to
POINT].
describe their role). Use these to tailor your pitch to
Is this something your team is their pain points and vernacular.
focused on?
Don’t make assumptions:
- [YOUR NAME]
Nothing can get your email deleted faster than a
wrong assumption. Caveat your information with
statements like this or “I’m trying to put the pieces
together…” or “I’m doing some detective work here,
maybe you can point me in the right direction…”

Limit open-ended questions:

Lower the barrier for engagement by shifting your
ask from a phone conversation to a simple
email reply.

7
 DAY 21
PHONE CALL EMAIL

WHY IT WORKS:
Subject: Tea or coffee?
Transition to advisor
[FIRST NAME],
Before you end your sequence, offer up a resource
With many organizations switching (blog, white paper, video, podcast) to help your
to [BIG CHANGE IN THE WORLD] prospect educate themselves about the problem
I thought you might find this you are solving.
[RESOURCE] on how to manage
[TRANSFORMATION] insightful. Make it concrete

In addition to [TRANSFORMATION], List 2-3 real questions your customers ask on Day-1
your peers are asking themselves of using your product or service.
“how much does [PAIN POINT]
impact my business?” or “how can Leave the door open
we drive [OPERATIONAL AREA] Sign off with an open invitation so your prospect
efficiency?” can come back to you when the need arises. It
shows you’re not just after a quick sale but invested
If it makes sense to unpack this,
in building a lasting relationship.
we’d be happy to share some ideas
over coffee (or tea) on how [YOUR
COMPANY] can answer
these questions.

Sincerely,
- [YOUR NAME]

8
 PRO TIP: PUT YOUR BEST FOOT
FORWARD EARLY
Focus heavy personalization on the first touchpoints of your sales cadence: Response rates simply don’t increase
after the first interaction. They decline steadily with every subsequent point of contact.

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