Research & Questionnaire
Research & Questionnaire
Dear Sir or Madam: This is a questionnaire from Bangladesh University of Business and Technology to collect data on mobile commerce services in Bangladesh. All the data will be used for academic purposes and will be kept confidential. And you are assured that we will not take more than five minutes to serve this purpose. 1. How many years are you using Grameen Phone? 1 year 2 years 3 years 2. Are you aware of mobile commerce services of GP? More than 3 years
Yes No 3. Are you ready to use mobile commerce services through GP? Yes No
Strongly Disagre e (1)
Quality of Commerce Services Service charge is important to me Service availability is important to me Service Awareness of is important to me Service Acceptability is important to me Reliability of m commerce is important to me Quick Responsiveness is important to me Confidentiality of service is significant to me Monetary security of service is significant to me Accuracy of service is important to me Privacy is significant to me Time duration is important to me Customized m- commerce services is important to me Easy to use commerce service is important to me Location based commerce services is important to me
Disagree (2)
Neutral (3)
Agree (4)
Type of Commerce Services Banking Bill payment Mobile shopping Mobile advertising Mobile ticketing Mobile brokerage
Unimportan t (2)
Neutral (3)
Importa nt (4)
Awareness of Commerce Services Overall satisfaction Television Ad Overall, mobile commerce Radiorelated services are Ad Newspaper Ad to me important Magazine Ad Mobile commerce can satisfy Posters service needs my Leaflets I will recommend mobile Billboard commerce to others Website Personal communication channel (friends, family members etc.)
List three most critical problems you are facing to run this business today? 1. _______________________________________________________________ 2. _______________________________________________________________ 3. _______________________________________________________________ What are your suggestions to overcome all those problems?
Income (per month): 1000-4000 4001-8000 8001-12000 12001-16000 16001-20000 20000+ Education: literate primary SSC HSC Bachelor Masters illiterate