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Assignment 1 - CE - Audit Instructions

The document outlines an assignment for students to analyze an established company and evaluate its entrepreneurial activities and intensity. It provides guidelines for what should be included in the critique such as examining the company's innovation, risk-taking, and proactivity. It also discusses evaluating the internal and external environments that support entrepreneurship and providing recommendations to encourage entrepreneurship within the company.

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Vincent Koh
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40 views2 pages

Assignment 1 - CE - Audit Instructions

The document outlines an assignment for students to analyze an established company and evaluate its entrepreneurial activities and intensity. It provides guidelines for what should be included in the critique such as examining the company's innovation, risk-taking, and proactivity. It also discusses evaluating the internal and external environments that support entrepreneurship and providing recommendations to encourage entrepreneurship within the company.

Uploaded by

Vincent Koh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GROUP PROJECT

The Entrepreneurial Audit

With this assignment, you are asked to identify an established company and provide a thorough
critique of their operations from an entrepreneurial perspective. This assignment provides an
opportunity for you to use frameworks and tools presented in class to analyze the entrepreneurial
activities of the firm and to provide recommendations to develop its corporate entrepreneurship
activities. The assignment should include two parts.

Part One

Your critique should begin with a quite brief history of the enterprise including its founding,
owners and ownership structure, structural form, locations, expansion (both in terms of
facilities/locations and in terms of products/markets), and so forth. This history should be two
pages or less. The body of the paper should follow, and this should be the actual critique.

So, the operative question becomes what should be included in the critique section. Key issues
include:

- (THIS IS MANDATORY) Examine the entrepreneurial intensity of the company. How


innovative, risk-taking, and proactive is this venture? Position the company in the
entrepreneurial grid (see Chapter 3 of the reading by Kuratko, Morris, and Covin).
Characterize its entrepreneurial intensity, and discuss whether you think this is an
appropriate level of entrepreneurial intensity.

- Discuss the mode of corporate entrepreneurship adopted by the company. What model(s)
of corporate entrepreneurship does the company adopt? Draw implications.

- Diagnosing the external climate for corporate entrepreneurship. What is the external
competitive and innovative environment looks like? What are the critical resources that
they require, in your opinion, to effectively capitalize on the key opportunities
confronting them today?

- Diagnosing the internal environment for corporate entrepreneurship – leadership. Apply


the traits or characteristics associated with the entrepreneurial personality to the senior
executives of this organization and draw conclusions.

- Diagnosing the internal environment for corporate entrepreneurship – human resource


management. Look at the way in which the company evaluates and rewards employees.
Are the appraisal and reward systems encouraging entrepreneurial behavior? Explain
why or why not

- Diagnosing the internal environment for corporate entrepreneurship – company structure


and culture. What kind of structure and culture does the company have? What are the

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key values? How are these reinforced? How strong is the culture? Is it supportive of
entrepreneurship? Is failure tolerated in this company? In what ways?

Part Two

You should then close with a section of tangible recommendations for change. How might you
use strategies and tools (such as but not limited to cultural change) to encourage
entrepreneurship?

Grading:

Report: 100%
- Font: Time New Roman, 12
- 1.5 spaced
- Margin: 2.54 cm top, bottom, left and right
- Page limit for the report: Please include a separate cover page with the name of the firm
and name of all team members. Page numbers are a must. The assignment should
realistically be 10-12 pages in length, excluding support materials/cover page and using
above font and spacing formatting.

What to do next:

1. Form groups of 5;
a. Provide the following to your TA Fei Jipeng ([email protected]): name of group
members, email addresses. Indicate clearly that this is for group project 1 – the
entrepreneurial audit.

2. When you know the company you want to work on, let TA know.

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