Market Trends and Customers' Preference Products

TLE 6
3RD GRADING WEEK 2

INDUSTRIAL ARTS
Demonstrates Creativity And Innovativeness
In Enhancing/Decorating Bamboo, Wood, And Metal Products
Market Trends and Customers’ Preference Products

A simple survey is an investigation about the state of the market for a particular product or services. It also
includes an analysis of the consumers’ preferences. We conduct simple surveys using technology and other datagathering
methods to determine the following:
A. Market Trends of Products
Market trends of products are in demand not only within the local market but also in the international market.
Locally manufactured products intended for the global market have unique designs and high-quality craftsmanship that
demand higher value and earn profits for entrepreneurs. Product Marketing is the set of activities one should be aware in
order to know more about the products offered.
Here are some activities to determine market trends on products made of bamboo, wood or metal:
1. Direct Marketing – This is done through demonstrations, trade exhibits and other public venues. This is a popular
activity being done by the producers to motivate consumers or buyers about the products.
2. Advertising in Print Media – This is an activity done through advertisements in newspapers, magazines and flyers
about the product.
3. Radio, Television and Internet Advertising - This is a modern way of endorsing products through the use of electronic
devices and platforms.
4. Distributing Products via Transport System – Products reach the consumers faster through the means of land, air and
sea transportation. It enables the spread of promotion and feedbacks even in the farthest region of the country.
B. Customers’ Product Preferences
Products are in the form of home furnishings, table tops, jewelry, decorative accessories, home accents, kitchen
and garden decors. Customers buying craft vary generally from tourists, collectors, business people, artists or artisans,
people attending conferences and many others. Craft artisans and entrepreneurs must adopt new marketing strategies to
reach their consumers by offering services such as;
1. free delivery
2. repair and retouch services
3. special promotions
It is important first to make a study of the business and the industry. The SWOT analysis maybe considered
when thinking of a business.
Types of Innovative Finishing Materials

Aside from conducting a survey for the latest trends and customers’ preferences of finished products, you must
also know the types or sources of innovative finishing materials, accessories, and designs that you can apply to your
products. Finishing materials are used to smoothen the products before decorating. These materials are used to beautify,
decorate, and improve the quality of finished products. An example of this is varnish. Colored paper twines and ribbon
cloths are also used in decorating and wrapping products. Beads and charms are small accessories of different colors used
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TLE 6
3RD GRADING WEEK 2
INDUSTRIAL ARTS
to make products attractive. Abaca and sinamay fibers are paper-thin, locally made materials used for wrapping or
packaging purposes.
Sources of Finishing Materials
1. Fillers – These are applied on wood to fill up cracks, holes, and grooves. There are two kinds of wood fillers:
a. paste filler – It comes from silex, raw linseed oil, and turpentine. It has colors such as natural, red, or golden
oak.
b. shellac – This is a kind of varnish that dries up easily and is not waterproof. It comes from lac gum diluted in
alcohol. Shellac is available in white or orange color. White paste fillers are used to fill in big cracks and grooves or wood
2. Stains – The common wood stains used are oil stain, water stain, and spirit stain which are named after the solvent
used. Stains are sold in different colors and shades. The easiest to apply on wood is oil stain. The hardest one to apply is
the spirit stain because it dries up easily.
3. Paint – A finishing material most commonly used on wood. Paint prevents moisture on the wood which causes decay.
Paint beautifies wooden objects and makes them easy to clean.
4. Varnish – This is a transparent finishing material that comes from gum, linseed oil, and resin. It is hard and shiny when
dry and gives sheen to the wooden project. Varnish is widely used in furniture and upholstery making.
5. Enamel – This is a kind of varnish with color. Powdered color pigments are mixed with the varnish. It is used on wood
that is not exposed to the sun or rain because it easily fades. There are two kinds of enamel, gloss and non-gloss. Gloss
enamel gives sheen and has an attractive effect on wood. Non-gloss enamel does not give any sheen, but it beautifies
wood.
6. Lacquer – This is another kind of varnish made of melted cotton tinters, gum, or chemicals. Like enamel, lacquer
comes in different colors.
7. Sandpaper – It is made of grits, usually ground silica, flint, quartz, or emery glued to thick paper or cloth. Sandpaper
for wood is called flint paper and for metal it is called emery cloth. At present we have water proof abrasive for metal.
Both are used for smoothing rough surface of objects.
8. Glue – It is a paste for wood materials. It is in powder or in cake form. It is manufactured from fish, animals, and
plastic resin.
Name: ______________________________________ Section; ___________________________
Learning Task No. 1

Directions: Write Yes on the blank if the statement is done when conducting a simple survey using technology and other
data-gathering methods, if No, change the underlined word or phrase to make the statement correct.
________________ 1. Knowing the types and sources of innovative finishing materials, accessories, and designs are
important in conducting a survey.
________________ 2. To know the market trends of products that are in demand not only within the local market but
also in the international market.
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TLE 6
3RD GRADING WEEK 2
INDUSTRIAL ARTS
________________ 3. Determining the producers’ preferences of products are important when thinking of starting a
business.
________________ 4. BASIC analysis maybe considered when thinking of a business.
________________ 5. Craft artisans should understand an industry that thrives on creativity, uniqueness, competition,
and rapidly changing preferences.
Learning Task No. 2

Directions: Identify the term that is being described in the statement. Write the answer before the number.
_________________1. The process of products reaching the consumers faster through the means of land, air and sea
transportation.
_________________2. An activity done through advertisements in newspapers, magazines and flyers about the product.
_________________3. A popular activity being done by the producers to motivate consumers or buyers about the
products.
_________________4. A modern way of endorsing product through the use of electronic devices and platforms.
_________________5. The set of activities one should be aware in order to know more about the products that made of
bamboo, wood and metal.
Learning Task No. 3

Directions: Match Column A with Column B. Write the letter of the correct answer on the blank before each number.
A B
______ 1. stains a. It is used on wood that is not exposed to
the sun or rain because it easily fades.
______ 2. lacquer b. This is a transparent finishing material that comes
from gum, linseed oil and resin.
______ 3. glue c. Another kind of varnish made of melted
cotton tinters, gum or chemicals.
______ 4. enamel d. It is sold in the market with different colors
and shades.
______ 5.varnish e. It is in powder or in cake form manufactured
from fish, animals and plastic resin.
Learning Task No. 4
Direction: Read each statement carefully. Fill in the blank with the correct answer. Choose your answer from the box
below.
paint varnish gloss enamel

non-gloss enamel shellac oil stains
1. The easiest way to apply on wood is _____________________________.

2. ___________________________ a transparent finishing material that comes from gum, linseed oil and resin.
3. A kind of enamel that gives sheen and is attractive on wood is ____________________________.
4. _____________________________ is a kind of varnish that dries up easily and is not waterproof
5. Finishing material commonly used on wood is ____________________________.

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TLE 6

3RD GRADING WEEK 2

Market Trends and Customers’ Preference Products

Types of Innovative Finishing Materials

Name: ____________ Section; _

Learning Task No. 1

Learning Task No. 2

Learning Task No. 3

Learning Task No. 4

paint varnish gloss enamel

1. The easiest way to apply on wood is _____________________________.

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