EVENTS & ENTERTAINMENT

A Proposal for WE DRIVE [WOMEN EMPOWERMENT TO DRIVE]

A Driving Skill Refresher for Women

1 © 2022 XTREME X
 Driving Skill Refresher for Women
This event is conceived for women of all strata in Kerala and the Participants
will be the blend of young female drivers, house-wives, working women and
so on.

Women handling vehicle driving has evolved over time and is still in the
process of changing. Not only do many women today drive on the roads than
in the past but are also driving long distances. They are even driving at older
ages now.

Many more of them are getting prepared to drive. However, there is a Large
Population of Women qualified in Driving Test, have their Licenses and still are
apprehensive to take on the roads in the Kerala Traffic.

This Event will be an ice breaker for many such Women.

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 Do Women Fear Risks While Driving?...
In the present study, we have considered the attitude of women towards
road safety issues, driving behavior in specific hypothetical situations,
accident risk perception, and their concerns about such a risk. The focus is
mainly on young women drivers to understand better, the role of a driver in
maintaining road safety, at a period of time in which risky behaviors are
widespread for males than females.

Female drivers do achieve success, but face a lot of challenges!!

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 What’s this event about ?...

• A Socially Responsible Program…

• Aims to promote Safe and Responsible Driving…

• Helps navigate through heavy Traffic with confidence…

• Promote Safe and Responsible Parking…

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 What’s the Importance of this event ?...
A Socially Responsible Program… • Aims to promote Safe and Responsible Driving…

Every year, though the number of Women drivers are on an increase, Being a safe and responsible driver takes a combination of knowledge,
there has been a constant challenge of “Fear of Risk” among a large skill and attitude.
population of women. To begin with, you must know the traffic laws and driving practices that
The road authorities and Traffic Police all over India are trying different help traffic move safely. Breaking these “rules of the road” is the major
alternatives to change driver behavior to reduce road accidents and cause of collisions.
general costs to the society.
This Event will be a Platform to Enable and Overcome the Fear and
Apprehension in Women who are still caught in the “Fear of Risk
Syndrome” and spread a message of gender agonistic driving skills.

• Helps navigate through heavy Traffic with confidence… Promote Safe and Responsible Parking…

Our aim to suggest that worry over risky situations may help in reducing Even today, many people who are driving vehicles are not aware of the
hazardous behaviors. Both men and women were able to understand and Parking rules in the country. According to MV Act, It is an offence to park
detect risk, but only women showed concern about the risk. Furthermore, or abandon your vehicle at a public place where it may cause
as observed in our sample, men's driving behavior seems to confirm that obstruction, inconvenience, or puts other people in danger. Ensure that
young men are more prone to accept road violations and to justify alcohol vehicle is parked according to the road signs or markings (if any) that
consumption. Surely, prevention programs should consider these aspects indicates the manner of parking.
and focus on worries that could increase careful driving behaviors.

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 Increase of Women Drivers in Kerala

The number of women drivers in Kerala is increasing day by day. In this

present scenario, Xtreme X is planning a one-day Driving Skill Challenge for
new female drivers in Kerala at Kochi.

This Driving Challenge is aimed at creating goodwill for women drivers and to
make them confident enough to get the cars on roads swiftly, safely and to
establish them as confident drivers. This driving contest is set for only women
in the age bracket of 18 to 50 and having valid four wheel (LMV) driving
license especially those in the clutches of Fear of Risk and those looking
towards facing Road Traffic for the first time.

Number of driving licenses issued among

females in India in financial year 2019,
by state (in 1,000s)

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 Concept Note

• The venue for this one-day Women's driving challenge will be in Marine
drive [ Helipad Ground] at Kochi or similar grounds.
• The registration is limited for the first 140 registrations.
• Contest is planned and facility will be arranged for 5 Participants to
participate in the competition at the same time.
• The Participants have to drive from the starting point to the finish point,
250 meters away from start without touching the hurdles, tracks etc. and
park the vehicle in the best manner in the shortest time.
• Out of the 140 Participants, 5 best drivers will be recognized and winners
will be awarded a price money or a special discount to buy a new car.
• Runner ups can participate in a talk show along with the winner with our
Media Partner and also get attractive prizes from the co sponsors.
• The event will be fully fun packed and attractive with amazing simple
contests for the public too.

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 Establishment of the Driving Challenge

• Ground will be taken for rent.

• Race-track, hurdles, stage etc. will be aptly created.
• Driving Skills will be observed & valued by Experts [RTO]
• The registration of contestants will be invited through car
dealers and publicity will be given in Social media, What's
app, SMS etc. We sort & finalize 100 to 140 participants.
• Sponsor branded certificate will be given to all participants.
• Prize distribution ceremony can be more colorful by
including a Celebrity Presence and Print Digital Media.

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 This Event is Poised to bring Ripples Under the
Classification of an “Event With a Cause”

The Branding Avenues for the sponsor will be unmatched - 360 degree Media
coverage, Value branding at Venue; Stage Back Drop, Arch, Information
board, Cap, Overcoat, track-floor, hurdles, Vehicles, Certificates Etc,

Sponsors and Partners will be the Beneficiaries of all Promotional activities,

Advertisements, Social media publicity, FM Radio, Viewers publicity, Road
shows, Press Release etc.

We can provide awareness campaigns in Strategic Areas in Kochi with

sponsor's branding. For the vehicle dealers, this Opportunity is Endless. They
Could even organize Spot Bookings etc.

The News Value/Video footage of this event Could be used for branding
opportunities for the future too.

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 Sponsoring Opportunity

The Title Sponsor for this Event is to be a leading Car Brand.

Title Sponsor and can use the branding opportunity for a New Car for a family
targeted to buy a new car the segment best.

The Title Sponsor is responsible to get the Cars needed for the Driving contest
and sufficient Display/ Trial drive vehicles. The sponsoring Company will have
to bear the total event cost.

Associated Sponsors could be :

• Car Accessories
• Petroleum Company
• Banks and NBFC’s etc.

Media Partners could be :

• FM Radio
• Manorama Online etc.

Knowledge Partners could be :

• RTO
• Police

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 Benefits for Sponsors

• The contest will be titled as ”TITLE SPONSOR'S NAME" +

Event Name.

• This Brand Positioning will be retained in all the

Advertisements, Media campaigns, venue etc. with clarity and
visibility.

• All Mentions of this Event, will have the First Name spelt as the
“Title Brand”.

• All Associate Sponsoring Companies/ Media and Knowledge

Partners will get due Visibility and Mention in respective Stature.

• Stalls for Dealers

• Stalls for Finance Institutions
• Stalls for Insurance Companies
• Stalls for RTO/Police
• Stalls for Driving schools

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 Publicity Aimed for Sponsors

• Radio Ads & Talk Shows

• Online and Social media promotions
• Newspaper Ads[ Optional]
• News Releases
• Hoardings [ Optional]
• SMS Campaigns

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 Challenges of Driving Refresher Circuit

• Getting Ready To Drive

• Driving Along
• Sharing The Road With Other Road Users
• Driving Through Intersections
• Stopping
• Changing Directions
• Changing line
• Parking Along Roadways
• Freeway Driving
• Dealing With Particular Situations
• Driving At Bad Road conditions
• Dealing With Emergencies
• Driving Efficiently

Ground will be set for -track, hurdles, stage etc

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 Challenges of Driving Refresher Circuit

Figure Of “H”-

Typical Driving Test Markings of Alphabet “H”.

The Participant is expected to enter the Circuit of “H” from one Arm and Exit
from the Other End of Opposite Arm.

Crashing on the Markers/ Driving out of the lane etc. will carry negative
marking.

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 Challenges of Driving Refresher Circuit

Ramp for Slope breaking test-

The Participant is Expected to Climb the Ramp, Apply Breaks on the

Ascending Slope, Hold for 3 Seconds, and resume the drive ascending and
not decent.

Descending Observations beyond tolerance will carry negative Marks.

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 Challenges of Driving Refresher Circuit

Round About Test-

The Participant is Expected to Navigate through the Round About by

maintaining the right Lane and Signages.

Wrong Lane Observations beyond tolerance will carry negative Marks.

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 Challenges of Driving Refresher Circuit

Reverse Side Lane Parking Area-

The Participant is Expected to Park the Car by reversing to a Side Lane

Parking Spot.

Crashing on Side Markings/ Going Out Of the Marked Slot and Observations
beyond tolerance will carry negative Marks.

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 Flagging off & Awarding Ceremony

Dignitaries we could Consider could be …

• Transport Minister
• MP
• MLA
• District Collector
• Transport Commissioner
• Commissioner of Police etc.

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 We are…Empowering women.. Many more to Come..

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 Concept Acceptance

SPONSOR V/s XTREME X

DISCUSS to DECIDE

ADAPT to ACCEPT

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Thank you