Udaan Survey Calling Pitch
Caller: Good morning/ Good afternoon/ Good evening Sir/Madam,
I am <Caller Name>, calling on behalf of Udaan. Am I talking to the
owner/manager of <Lead Name> .
(Main <Caller Name>, Udaan ki taraf se call kar raha hu. Kya meri baat <Lead
Name> ke owner/manager se ho rhi hai?
Lead: Yes/No
If No, Move the lead to Wrong Number
If Yes,
We would like to thank you for being an Udaan customer and we would like to
better your experience with us for which we would like to know a little more about
you and your experience for which we need 5 mins of your time, can we pls
continue?
(sabse pehle hum dhanyavaad karna chahenge ki aap Udaan ke valuable customer rahe hain
and aapke experience ko better karne ke liye hum aapke baare mein and aapke experience ke
baare mein thora jaanna chahenge jiske liye hume aapka 5 min chahiye, ye sahi samay hoga
baat karne ke liye?
If Yes, Continue with the survey questions.
If No, Move the lead to Not Interested.
Thank you for your time
(Aapke samya ke liye dhanyawaad.)
If Yes, Continue with the survey questions.
Question 1 - What % of overall purchase happens from udaan?
(Aapki kitni pratishat khariddari Udaan se hoti hai)
OPTIONS
● 0-2%
● 3-5%
● 6-10%
● 11-25%
● 26-50%
● 50-75%
● >75%
Question 2 - How does udaan fare against the following parameters?
(aapka anubhav udaan pe kaisa raha hai btaye gye parameters ke liye)
Pricing (keemat)
Range / Selection (variety milti hai kya)
Availability (uplabhadata)
Credit Limit / Credit Period (udhaar)
Delivery Experience
Customer Service including returns
OPTIONS
● Very Good
● Good
● Neutral
● Not so satisfactory
● Very Poor
Capture the response of (udaan's )
Question 3- Do you purchase from any other online platform? If yes, which and
what % of overall purchase happens from these?
( Kya aap kisi aur online platform se khariddari krte hain? Agar haan, to kis
platform se aur kitni pratishat khariddari hoti hai?)
OPTIONS(for online purchase)
● 0-2%
● 3-5%
● 6-10%
● 11-25%
● 26-50%
● 50-75%
● >75%
Question 4 - How does other competitors fare against the following parameters?
(aapka anubhav baaki platforms pe kaisa raha hai btaye gye parameters ke liye)
Pricing (keemat)
Range / Selection (variety milti hai kya)
Availability / Fill rate (uplabhadata)
Credit Limit / Credit Period (udhaar)
Delivery Experience
Customer Service including returns
OPTIONS
● Very Good
● Good
● Neutral
● Not so satisfactory
● Very Poor
Capture the response of (Online Competitors Score)
Question 5- Do you purchase online through Jiomart? If yes, what is the monthly
purchase quantum?
(Kya aap Jiomart se online khariddari krte hai? Agar haan, to mahine me kitni
khariddari krte hain?)
OPTIONS
● Less than 25K
● 25K-50K
● 50K-1L
● 1L-2L
● 2L-5L
● 5L-10L
● >10L
● No purchase from Jiomart
Question 6 - Would you recommend udaan to your friends / family, etc? (aap apne
dost/jaan pehchaan walo ko udaan istemaal karne ki salaah karenge)
(Scale 0-10, 0 being the lowest and 10 being the highest)
OPTIONS
● 0-4 : Will not recommend (bilkul nahin)
● 5-6 : Not sure as of now (pata nahin)
● 7-8 : Will recommend (han, shayad)
● 9-10 : Would recommend strongly (han, zaroor)
Question 7- Would you recommend other online platforms to your friends /family,
etc?
(aap apne dost/jaan pehchaan walo ko dusre online platforms istemaal
karne ki salaah karenge)
(Scale 0-10, 0 being the lowest and 10 being the highest)
(Capture the response between 0 to 100%)
OPTIONS (for the recommendation)
● 0-4 : Will not recommend (bilkul nahin)
● 5-6 : Not sure as of now (pata nahin)
● 7-8 : Will recommend (han, shayad)
● 9-10 : Would recommend strongly (han, zaroor)
Question 8 - Do you think your purchase through udaan will increase / decrease
or remain the same over the next few months?
(aapke hisaab se agle kuch mahino mein aap udaan pe zyada ya kam dhandha
karne ki aasha karte hai)
OPTIONS
● Increase Significantly (10%+ increase) - kaafi badhega
● Increase slightly (0-5% increase) - thora badhega
● Will remain the same - na hi badhegi na hi kami hogi (Ask Q10)
● Decrease Slightly (0-5% decrease) - thori kami hogi
● Decrease Significantly (10%+ decrease) - kaafi kami hogi
Question 9 - If it will increase or decrease, what are the reasons?
(kis wajah se aap badhne ya kam hone ki aasha karte hai)
OPTIONS
● Pricing (keemat)
● Credit Terms (udhaar)
● Better Quality and Selection (chayan)
● Overall Business is increasing/decreasing (khud ke dhandhe mein badhotri)
● Improvement in service (Delivery/Returns)
● Expect to buy more/less from other online platforms
● Expect to buy more/less from offline market
Question 10- Are you aware of udaan exclusive or brands such as Annabhoomi,
Swarnabhoomi, Vitadrop, Captain Harvest?
(Aap 'udaan excusive' ya brands jaise ki 'Annabhoomi, Swarnabhoomi, Vitadrop,
Captain Harvest)
OPTIONS
● Yes, you have purchased atleast one of them (Han, mene kharida bhi hai)
● You have seen the brands on the app, but haven't purchased (Han, mene suna
hai but khareeda nahin)
● Have not heard about them (Suna nahin hai)
Question 11 - How has the FoS helped you?
(udaan ke sales wale ne aapki kaise madad ki hai)
OPTIONS
● To discover more products (naye products ki khoj mein)
● To create awareness on discounts / pricing (keemat/discount ke baare mein
batate hai)
● Helps place an order on the app (order karne mein madad)
● FoS does not visit often (sales staff aata nahin hai)
● Does not have any major value adds as such (zyada kuch madad nahin milti)
Question 12 - What are the top 3 brands that you cannot find on udaan?
Question 13 - Do you wish to highlight anything else?
(Kya aap kuch aur highlight karna chaahenge?)
Thank you for your valuable feedback. Have a nice day!
Aapke valuable feedback ke liye dhanyawaad.
