Competitive audit Goal: Compare the user experience of each competitor's application

ation
General information
First impressions Website Interaction Website visual design Website content
Competitor type Location Product offering Price Website Business size Target audience Unique value proposition Desktop website experience Mobile website experience Features Accessibility User flow Navigation Brand identity Tone Descriptiveness

Okay Okay Need Improvement Needs work Needs work Bad Good Clean and direct Need improvement
+ Great presentation + Visual looks is good + "Create account" feature - Website only available in English + Single page website - No navigation available + Good brand identity with reviews + Presentation is good
buffet, Corporate Meal, Small events,
Magicomeal Indirect India $$ https://www.magicomeal.com Medium Great Presetation and packaging - Lack of navigation and information + Images added to enhance the mobile - User cant see menu - User can not click on anything except sign up - Needed navigation tabs - Some elements seem clickable but are not - Valuable info is missing
Bulk Food, Snacks box Individuals
experience - Need some user interaction
- Information is hard to find
Need improvement Okay Outstanding Needs work Okay Okay Very Basic Basic and direct Good
+ Easy navigation + Fully responsive + Select event type feature - Website only available in English + Fun to use + Easy navigation - Basic brand identity, including colors, font, + Short and to the point
Event and Party caterer
ZoopGo Direct India $$ https://www.zoopgo.com Large All types of events All cuisines available - Vesy basic presentation - Not eye-catchy + Select cuisine feature - Location finder have some isues style, motion, imagery, and photography
sevice
+ Contact number given

Okay Good Needs work Okay Outstanding Outstanding Good Friendly and indirect Outstanding
Party menu, Event Very well designed packages for + Easy to navigate and find information + Key information is present + Easy to choose packages - + Everything is easily accessible + Easy to find key info (menu, location, + Very easy to navigate + Clear color scheme and art direction + Easy to follow
Belly Darbar Direct India $$$ https://bellydarbar.in Medium Events
menu every event - Too much information on single page - Fully responsive Users have to download PDF of menu to open it - Website available in one languages packages) + Familiar way to navigate - Inconsistent font, photography, and imagery + Short and to the point
+ Menu is included as an image + Info is kept up to date (e.g., price)