Executive Summary

The Bean Daily Company is planning to open a cafe known as Klasiko Coffee House. Our focus
on quality extends to our commitment to use only the finest local ingredients. We work closely with local
farmers to ensure that we’re getting the best beans possible, and we support the local music scene by
playing only original Pilipino music.
Our goal is to achieve 100% customer satisfaction so our focus will be on product quality. In
order to achieve this, we will need to source high-quality coffee beans from local farmers and use the
latest equipment and machines for preparing coffee. We will also need to employ staff who are
knowledgeable about coffee and the brewing process.

*Sales
*Loan
*Survey

When it comes to marketing, it’s important that a company’s values are clear and communicated to the
public. In this way, customers can feel confident that they are supporting a company that aligns with their
own personal values. This is especially true for companies with a social mission, like providing
environmental or health-related benefits.

We want Klasiko to be a community gathering place, where people can come to relax and enjoy.
 TABLE OF CONTENTS

Page

TITLE PAGE ……………………………………………………………………… i

EXECUTIVE SUMMARY ………………………………………………………. ii
TABLE OF CONTENTS …………………………………………………………. iii
LIST OF TABLES ………………………………………………………………… v
LIST OF FIGURES ……………………………………………………………….. vi

THE CHALLENGE …………………………………………….………………… 1

SITUATION ANALYSIS 
Environmental Analysis …………………………………………….…….. 1
Company Analysis ………………………………………………………... 1
Market Analysis …………………………………………………………... 2
Competitor Analysis ………………………………………………………. 2
SWOT Analysis …………………………………………………………… 3
COMMUNICATIONS STRATEGY
Positioning Strategy ……………………………………………………….. 3
Target Market ……………………………………………………………... 4
Product Strategy …………………………………………………………... 4
Price Strategy ……………………………………………………………… 5
Place Strategy ……………………………………………………………... 5
Promotion Strategy ………………………………………………………... 6
METRICS AND TARGETS………………………………………………………. 7
FINANCIAL DATA AND PROJECTIONS
Expense Distribution………………………………………………………. 7
Operating Expenses ………………………………………………...……... 8
Gross Profit per Unit ……………………………………………..………... 9
Expected Market Share ……………………………………..……………... 9
            Expected Net Revenue ………………………………………………...…... 10
EVALUATION AND CONTROL
Quality Control……………………………………………………….……. 11
Risk Analysis ………………………………………………...………..…... 11
Evaluation Analysis …………………………………………………...…... 11
REFERENCES………………………………………………………………….…. 12
APPENDICES……………………………………………………………………... 13
LIST OF TABLES

Tabl Page
e
1 List of Competitors …….……………………………………………….... 2

2 KRAs, KPIs and Targets of the Company ………………..……………… 7

3 Projected Operating Expenses….……………………………………….... 8

4 Projected Income Statement……………... ……………………………… 10

 LIST OF FIGURES

Figur Page
e
1 Company logo ………….……………………………………………….... 2

2 Company SWOT Analysis ………………………………..……………… 3

3 Product Logo …………….………………………………..……………… 5
4 Actual Product……….………………………………..……………..…… 5
5 Product Packaging……….………………………………..……………… 5

6 Location Map of the Business …..………………………..……………… 6

7 Sample Leaflet……………….…..………………………..……………… 6
8 Initial Expense Distribution………………………………………………. 8

9 Result of the Market Share Survey………………………………..……… 9

10 Market Share Projection………………………………………………….. 10
I. Challenges
There are numerous factors to consider while entering the food sector. Some businesses are
already well-known as a result of their efforts at all levels of production and advertising. Local coffee
shop businesses are frequently well-known for their ambiance. But there aren't many coffee shops in our
Barangay. As a result, I believe it will benefit us and our community as well.
Bean Daily concentrated on promoting OPM tunes in some way, and this gave us a distinct flair.
Furthermore, our coffee product is manufactured entirely of organic materials and is produced entirely by
locals. Our product is not like other types of coffee since we conducted creative research to make it the
only one on the market. What I mean is that our product stands out because of the package, which
includes a paper cup with motivating lyrics from our OPM artists.
However, when we are developing our company and our product, we must consider the following
factors. Our organization also faced challenges, such as being a newcomer in this industry, feeling under
pressure, needing to meet our company's goals, and presenting a market-worthy product. We also
consider a number of aspects to ensure that our product meets the needs of our local target market.

II. Situational Analysis

a. Environmental Analysis 

The coffee industry has been growing rapidly in recent years, and with that growth has come to a
greater demand for sustainably-grown coffee. With sustainable farming methods, the industry is finally
starting to clean up its act. It has a large environmental impact. Deforestation, water shortages, and
climate change are all connected to coffee production. Sustainable farming practices can help mitigate
some of these problems. Sustainable farming is a method of agriculture that aims to preserve the
environment while also providing a stable income for farmers. Coffee producers who use sustainable
farming practices are rewarded with premium prices for their coffee.
In terms of the product's packaging, we make certain that the materials we use are 100 percent
natural, such as paper cap. Similarly, our coffee is made with natural ingredients that do not harm the
customer, and we ensure that some of the chemicals we use in both the packaging and the main product
are also natural. Consumers can help promote sustainable coffee farming by choosing coffee that is
certified organic.

b. Company Analysis
Each of the product lines of Beans daily company deals with the specific segment of the people
and products are for various age groups so more customers can be attracted. The company has the
automated manufacturing system for manufacturing of our products. The automated manufacturing
system includes the distribution of the product, manufacturing of the product, assembling of the product
and processing of the product.
To bring more investment for Beans daily company, we have to pay the dividends, as dividends
are the right of the stakeholders, and they can be encouraged more to invest if dividends are paid on time
to them. If we talk from the debts point of view, to reduce the interest payments the company needs to
pay back its debts soon. The company can lead to bankruptcy if debts or interests on debts are not paid on
the time; however, debts need to be paid on the time. If we talk about the product differentiation and cost
leadership,
Our company is serving good and services at the reasonable or lowest price, so the customers can get
advantages, the lowest price can bring us profit. Most of the companies are not biased in prices but in
order to achieve the competitive advantage and meet the manufacturing cost of the products we are
offering lower prices.
In these difficult times, our company has decided to do its part in supporting the community. We will be
conducting feeding programs and providing necessary items during a pandemic. We believe that it is our
responsibility to help those who are less fortunate, and we are committed to doing so every day.

c. Market Analysis  Figure 1. Logo of Bean Daily Company

Coffee is the second largest commodity market next to oil, and growth is expected to continue at
a strong pace for the foreseeable future. The specialty beverage industry is growing at an equally strong
pace, with sales growth in some categories projected to grow at rates of 40% per year. This growth offers
excellent opportunities for new companies to enter this market, and we are excited about the possibilities
of what The Coffee shop can accomplish in the market.
There are a few things we can do to help increase our chances of success when it comes to
increasing market share and, as a result, sales. The first is to perform a careful market analysis. This will
help us understand our target market better, as well as any potential competitors who may exist within
that market.
Once we have a good understanding of our target market and any competition that exists, we can
begin to develop strategies specifically tailored to increase our market share. Tactics could vary from
developing a better product or service than our competitors, to targeting specific customers who may be
more likely to buy from us. Additionally, it would be helpful to provide some concrete evidence to
support this assumption. Without this, it is difficult to make an informed decision about whether or not to
invest in this target market.

d. Competitor Analysis 

e. SWOT Analysis
III. Financial Aspect
a. Objectives of the Study

To helps management gain a clear understanding of the company's current

financial position
b. Financial Description
A financial section of our business plan determines whether or not our business
idea is viable and will be the focus of any investors who may be attracted to our business
idea. The financial section is composed of four financial statements: the income
statement, the cash flow projection, the balance sheet, and the statement of shareholders'
equity. This chapter include a brief explanation and analysis of these four statements.
Also, in this chapter we will compute the overall expense of production of our
business.
c. Financial Assumptions

d. Project Financing

e. Financial Statement

f. Projected Balance Sheet

g. Projected Income Statement

h. Projected Cash Flow Statement

IV. Communications Strategy

a. Positioning Strategy 
The Bean Daily Company was all about giving the customer what they needed.
We are the first company to introduce the idea of a ‘daily’ coffee in our community,
which quickly can be popular with the locals. We also offered a wide variety of coffee,
tea, and food items, which we can cater a wide range of customer needs.
Besides producing great coffee, it promotes a good reputation to our target market
though excellent store ambiance, environmental protection, and social commitment.
We want our customers to feel more calm and comfortable at our store. In our
shop, we also have guidelines, such as prohibiting smoking because it might negatively
 impact customer happiness. Customers would only smell coffee scents if employees did
not wear perfumes or colognes, and prepared dishes were covered. Also, to delight our
customers, we host a tiny concert where local artists perform their songs on stage.
However, our shop's architectural architecture will include seating places to
stimulate conversation and make it appear upmarket while remaining user-friendly.
c. Target Market 
The target market of Bean Daily Company is mostly middle-age and teens. Most
of teens and in Middle aged often reach for these drinks before a sports event or a long
study session. And while it's true that caffeine may give them an energy boost or help
them focus, drinking too much of it could be bad for their health (Amy Morin, 2022).
The geographic location of the shop will initially be around Barangay Halang,
Naic Cavite. It is 4 meters away from Naic National High School.
The demographic of the market is approximately 50% of male and female,
primarily between the ages 18-25.
The market's psychographic characteristics are middle- or upper-class citizens
who value quality over price.
c. Product Strategy 
The core products of Cafè will be the refreshment and the time pass drinks
that we will provide to satisfy the customer. The augmented level will be, as we will give
different kinds of coffee, excellent and rich taste, wonderful lighting, music specially
OPM song etc.
Our coffee products will be the specialty products, as they will be superior in the
quality, have the delicious flavor, there will be customer coffee as well, which will truly
stand out.
    
Figure 3. Product Logo

Figure 4. Actual Product

 Figure 5. Product Packaging

d. Price Strategy 

е. Place strategy 

[INSERT LOCATION MAP OF THE BUSINESS OR MANUFACTURING AREA]

Figure 6. Location Map of the Business

f. Promotion strategy 
There are a variety of online marketing tactics that can be used to help promote a
product or brand. Some of these tactics include creating a Facebook page. It is one of the
most important things that our company can do to promote our product and our brand
online. A Facebook page that provides information about the company and its products,
 and allows customers to learn more about what our company can offer. Developing a
social media presence is also important for promoting a product or brand online.
Additionally, it is important to keep all of the company's online content updated
and relevant. This will help to ensure that customers trust the company and its products.
Regularly updating the menu with new and exciting choices can help ensure
customers keep returning to our coffee shop. As well as promoting the brand will request
a OPM Song a day, it’s important to retain the current customers by marketing inside our
coffee shop.

Figure 7. Sample Leaflet (Change the underlined word depending on the promotion tool
that you have chosen to use)

V. Metrics and Targets

Table 1 shows the Key Result Areas (KRAs), Key Performance Indicators (KPIs),
and targets that Seachange Technologies aims to achieve.

Table 2. KRAs, KPIs and Targets of the Company

Key Result Area Key Performance
Target
(KRA) Indicators (KPI)
Gain a huge market  Increase the number of  Achieve a market share of 40% within a
share in the industry customers five-year period, and a 30% share after
the next five years.
Achieve a high level  Highest quality  Less than 5% return rate of defective
of customer standards are adopted. products.
satisfaction  Improved customer  90% customer satisfaction survey rating
satisfaction scores. at the end of the year.
Enhanced corporate  Improved relation to  Partake in at least 5 wildlife
social responsibility the marine wildlife and conservation events in the country at the
its protection in the end of the year.
country.

I. Financial Data and Projections

a. Expense Distribution

Construction– Construction is our largest initial expense which is the cost of building a
new factory.
Land– The land where we will place our factory and warehouse will be located near the
Port of Brisbane (Port of Brisbane, 2007) so we will have access to inter-state transport
services and have the opportunity to export to outside countries. The Port of Brisbane
also offers a warehousing service which we will take advantage of.
Equipment– The equipment and machinery required to build the Scuba Shark Shield.
Fees– The legal fees and various fees associated with registering a copyright and various
other fee.
Brand Development and Graphic Design– We will be hiring a design team to develop
a professional brand image, which will extend to our wider range of Scuba Shark Shield
products.

Initial Expenses Distribution

Figure 8. Initial Expense Distribution

b. Operating Expenses

Table 3. Projected Operating Expenses

Expense Year 1 Year 2 Year 3
Staff
Utilities
Marketing
Loan Repayment
Interest
Totals

c. Gross Profit per Unit Sold

d. Expected Market Share

 Market Share Survey

20%
25% Would Purchase
Might Purchase
Won't Purchase
Not Afraid of Sharks

30%
25%

Figure 9. Result of the Market Share Survey

e. Expected Net Revenue

 Market Share by Year
40%
35%
30%
25% Market Share
20%
15%
10%
5%
0%
0 1 2 3 4 5 6 7 8 9 10

Figure 10. Market Share Projection

The expected net revenue of the business will decrease each year until it stabilizes after
10 years, it will always turn a profit. This expected net revenue is illustrated below.

Bean Daily Company

Income Statement
Two-year Projection

Year 1 Year 2
Sales
Cost of Goods Sold
Gross Profit
Less: Operating Expenses
Net Profit

II. Evaluation and Control

Seachange Technologies pride themselves on high levels of control and evaluation
methods. These have been depicted by the company in extensive quality control, risk
analysis and evaluation.

a. Quality Control
b. Risk Analysis

c. Evaluation Analysis

References