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    Relevance of Research in Media and Communication

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    Udit Trivedi

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    Relevance of Research in Media and Communication

    Uploaded by

    Udit Trivedi
    14 views1 page

    Original Title

    RELEVANCE OF RESEARCH IN MEDIA AND COMMUNICATION

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    14 views1 page

    Relevance of Research in Media and Communication

    Uploaded by

    Udit Trivedi

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    RELEVANCE OF RESEARCH IN MEDIA AND COMMUNICATION

    Research is the most important and significant part of acquiring knowledge.


    Academics just cannot stand and meet the aspirations of today’s society without
    research. Historically too, research has been linked with human endeavor for the
    better understanding of the environment. This has led the development and growth
    through different stages of history in every field. Research is an essential tool to
    gather facts, opinion and information pertaining to a specified problem, situation or
    opportunity.
    Research in media focuses on the communication process and examines the
    relationships among the media organizations and the target audience. Media
    research focus is on the social and psychological aspects and effects of the different
    mass media. Its objective is to get information pertaining to different mass media like
    the amount of time people spend on a particular medium, the effects of various
    medium on the society, the content and presentation of information or the
    effectiveness of the programmes to the audience etc. Therefore, mass media have
    come to depend on research results for all the major decision they make. The
    increased demand for information has created a need for research and researchers
    in all the sectors both private and public.

    Significance of the Subject


    1. Media Research discovers the trends and bring out useful information in
    the field of mass media and communication
    2. Media research helps in making decisions with respect to the composition
    and analysis of news, views and information
    3. Research brings objectivity and accuracy in news reporting. A good story
    is always the outcome of research and investigation.
    4. Media Research is also used in conducting surveys, public opinion polls,
    advertising and public relation campaigns.

    Career Opportunities
     Content Design Strategist
     Audience Research Psychologist
     Media Strategist
     Media Analyst
     E-marketing Entrepreneur Statistician
     Media -Social Scientist

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