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UX Case Study - Streaming App (Next TV)

NextTV is a streaming platform that aims to address common user frustrations like spending too much time searching across different services for content to watch. It allows users to access all of their streaming subscriptions in one place and provides personalized recommendations tailored to their preferences to help them more easily find something to watch. Additionally, NextTV includes a "Watch Party" feature to allow users to stay connected with friends and family by watching content together virtually.

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Thanh Huy Đoàn
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187 views30 pages

UX Case Study - Streaming App (Next TV)

NextTV is a streaming platform that aims to address common user frustrations like spending too much time searching across different services for content to watch. It allows users to access all of their streaming subscriptions in one place and provides personalized recommendations tailored to their preferences to help them more easily find something to watch. Additionally, NextTV includes a "Watch Party" feature to allow users to stay connected with friends and family by watching content together virtually.

Uploaded by

Thanh Huy Đoàn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1

The Problem The Solution


When streaming video NextTV provides users a platform
content, users face challenges and service where they can
related to irrelevant access all of their video
recommendations, feeling streaming content in one place.
frustrated when they can’t NextTV allows users to optimize
find anything to watch and their time by providing tailored
spending too much time recommendations and content
searching for what to watch based on user preferences.
between different services. NextTV also provides users the
opportunity to stay connected
with their family and friends
through our “Watch Party”
feature.

UX Designers Tools
Melissa Young Figma, Miro,
Lauren Cunningham Trello,
Douglas Siqueira Photoshop
Ana Gentile

2
User Research

3
User Interview Plan
We conducted five interviews to gain insight on what users want
out of their streaming services. We discovered three themes:

Participants want the


2 option to watch with
family and friends as a
way to connect - especially
during the pandemic Participant’s want all of
Participants are not their streaming content
1 interested in random in one place to save
recommendations that time when deciding and
are not tailored to their 3 finding what to watch
preferences
4
User Quotes
“Not one streaming service has
“Also one feature I think
everything that I want.”
would be nice is a feature
“I like the recommendations as that allows you to watch
long as they're decent and with your friends/family in
tailored to my preferences. I hate
when they suggest stuff like "We real time, especially now
think you might like this" I hate during the quarantine,
when the app or service guesses that we can’t gather a lot.”
what I like. I want it to be more - Terence, age 37
personalized.“ - Sam, age 27

“I still think they should make it easier


to watch virtually with friends.” “I may be looking
“I also like Netflix party but it for a movie I like, it
would be nice if they had a is difficult to find a
video function where you could match. Sometimes I
watch shows/movies with spend a lot of time
friends and family” finding the movie.”
- Olivia, age 26 - Tom, age 32 5
Survey Results

“Video-Streaming Service” survey on Google Survey consisted of 14 questions.

6
Affinity Diagram
Pain Points

7
User Persona

8
Definition & Ideation

9
User Insight

An individual who enjoys TV shows and movies


needs a service that brings all of their streaming
preferences together in one place because they want
to easily access a variety of content.

10
Problem Statement

Our streaming app was designed to help viewers with


limited time access all of their preferred content in one
place. We have observed that many viewers want one
streaming service with all of their tv shows and movies
at an affordable cost.
How might we improve their streaming experience so
that they are satisfied based on our app’s tailored
recommendation system. Success will be based on user
reviews and number of monthly subscriptions.

11
Value Proposition
NextTV has developed a streaming service that
provides users the opportunity to access all of their
favourites in on place. We provide users curated and
personalized content.

NextTV solves the frustrations of wasting time when


choosing what to watch and inaccurate
recommendations.

We’re better because we make streaming your


favourites fast and easily accessible.

We’re believable because of our partnerships with


your favourite streaming services and customer
reviews. 12
Feature Prioritization Matrix

13
Prototyping
Figma File

14
Playlist and Preferences

15
User Flow Diagram
Mood Selection

16
Watch Party with Family and Friends

17
Wireframes
& Prototypes

Wireframes link 18
19
20
21
22
23
Testing and Iterating
Figma File

24
Guerilla Testing Plan & Notes
3 Tasks:

1. Pick something to watch based on


your mood

2. Start a ‘Watch Party’ with your


family and friends

3. Create a playlist

25
Learning Outcomes

26
Iterations
Made
Based on
User Test

27
iOS Mockups

28
Final Thoughts and Future Plans
Melissa: Overall, it has been a wonderful experience Lauren: In conclusion, I feel completing this case study
working cohesively with my team members in our very as a group allowed each of us to expand on our
first UX/UI project together! We have all demonstrated communication and team building skills. Group work made
our skills, strengths, and willingness to learn from one it possible for us to divide and accomplish tasks more
another. This group project has also taught me the effectively given the time restraints.
importance of open communication, supporting each In the future, I would like to see sport streaming services
other’s ideas, and organization of tasks and goals. connected within the app to provide the user a wider
range of content outside of tv shows and movies. I also
understand user research is ongoing and future iterations
Douglas: First of all, I would like to will need to be made as the needs and wants of the user
thank all my colleagues who made their are constantly changing.
best effort to complete this project. Ana: For next steps, I think we will need more testing, new data and
Working in groups, it was possible to iteration, so we can have a more polished solution, adding true value to
experience a working environment, helping our future users. I truly believe in the continuous improvement
us to create more confidence, from process. Personally, It was an enriching experience, reinforcing our
brainstorming to criticism and feedback. need to work as a team, and emphasizing the importance of the whole
design process. 29
THANK YOU

30

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