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Sales and Marketing Interview Questions

The document contains 66 interview questions related to sales and marketing. The questions cover a wide range of topics including marketing fundamentals like the 4Ps and 7Ps, product lifecycles, segmentation targeting and positioning (STP), marketing strategies, social media marketing, branding, and handling objections in the sales process.

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Bishal Hazarika
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451 views2 pages

Sales and Marketing Interview Questions

The document contains 66 interview questions related to sales and marketing. The questions cover a wide range of topics including marketing fundamentals like the 4Ps and 7Ps, product lifecycles, segmentation targeting and positioning (STP), marketing strategies, social media marketing, branding, and handling objections in the sales process.

Uploaded by

Bishal Hazarika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sales and Marketing Interview Questions

1. Why do you want to get into marketing or sales?


2. Give me an example of how you convinced someone to do something that they were not too
keen on doing.
3. What are the 4 or 7 P’s and 5 C’s of marketing?
4. Where would you place/associate ‘awareness’ in 4 P’s of marketing?
5. Sell me this water bottle/Pen/any object.
6. Explain the ‘Product Life Cycle’ with suitable examples.
7. Let’s say we were launching X service/product. How would you market it? What would your
campaign look like?
8. What according to you is the business model of my company?
9. Who are the competitors of my company? How are we performing in the industry as compared
to our competitors?
10. Explain the STP concept.
11. Suppose you are going to launch/introduce an electric car in India. Do the STP of the same with
valid reasons.
12. What would you do to convince a person who pays less?
13. Explain Maslow’s Hierarchy of needs with examples?
14. What is the difference between selling and marketing?
15. What is the difference between: Bottom line and Top Line Marketing?
16. How do you maintain your relationship with your old customers?
17. Which of our product/services most appeals to you and why?
18. Cognitive dissonance occurs in which stage of the buyer decision-process model?
19. How would you contribute if you were temporarily assigned to our sales group?
20. How would you approach a big project if you were told you had a very small budget?
21. What about marketing do you love?
22. What Types of Marketing Campaigns Have You Run in the Past?
23. Tell me about a time when you successfully changed a customer's mind.
24. What marketing strategies would you consider using for our product?
25. How will you convince your sponsor for the failure of the event?
26. How will you retain a brand?
27. What is ‘Blue ocean strategy’? Explain with example.
28. What is guerilla marketing? Explain with example.
29. What is brand management?
30. Explain every stage of BCG matrix. Where will you place ‘Reebok’ in this matrix?
31. How do you handle rejection?
32. What is your least favorite part of the sales process?
33. A manager leaves sensitive info up on their computer, and an employee walking by sees it. Who
is at fault here, and why?
34. Tell me about a time when it was necessary to admit to others that you made a mistake. How
did you handle that?
35. Teach me about something as if I have never heard it before.
36. What are the most important skills you have learned that you would utilize in this position?
37. Explain SEO and SEM. Which one is better and why?
38. What is the difference between CPC, CPA and CPM?
39. What do you understand by the term ‘Competitive advantage’? Give an example.
40. What do you understand by ‘key stone strategy’? Explain with example.
41. What is your understanding about NPS (Net promoter score)? How is it an important parameter
for making decisions in a company?
42. Do you read a newspaper? What headline spotted your attention today?
43. Tell me about your SIP program. Did you apply any concept you learnt in class?
44. What are Porter’s five forces? Pick any company of your choice and explain the same.
45. How will you make government policies like demonetization and GST work in your favor?
46. Tell me about your Facebook page.
47. Give me an example of a team disagreement you’ve had. How did the team resolve the issue?
What part did you play?
48. Does the e-commerce business viable when no promotional discounts are offered?
49. How do you justify the growth prospects in e-commerce when company giants like
Flipkart making huge loses?
50. You are dealing with a project funded 10 Lakhs, 9 Lakhs have been already spent while half of
the project is yet to be done. How will you convince VC and get approval for additional fund?
51. Who according to you will be the best suited brand ambassador of our company?
52. What is your worst and best experiences in sales?
53. How will you promote a brand/product? Which marketing media will you use?
54. What do you mean by Traditional trade and Modern trade?
55. What is the marketing strategy of Patanjali? Do you think Patanjali will keep earning profits at
the same pace? What are huge competitors like HUL doing about it?
56. what are the key elements to optimize the conversion rates per PPC?
57. How do you use social media for branding?
58. Which social media brand strategy has inspired you lately and why?
59. Have you run any campaigns? Highlight the details of your success.
60. What are the differences between Digital marketing and Branding?
61. How can you categorize the digital marketing? What is the difference between inbound and
outbound marketing?
62. A customer has just posted a negative review to the company’s Facebook page and you’re in
charge of responding. How will you handle it?
63. What do you do to stay up to date with new marketing techniques?
64. What recently-developed marketing strategy, technique or tool interests you the most right
now?
65. You’ve been put in charge of planning the company’s nationwide conference. Where do you
begin?
66. You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk
me through your process.

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