General Electric Company - Edited

1.
GE’s Corporate strategy
When it comes to corporate strategy, this involves the identification of the purpose of the
organization and also identifying the plans and actions to achieve that purpose. The GE
organization has grown into a conglomerate because of its switch from a technological company
into accommodating services into the company's functions, and this has helped the company
diversify into 11 main operating units. These units include Advanced Materials, Consumer &
Industrial services, Energy, Equipment Services, Healthcare, Infrastructure, Transportation, NBC
Universal (80 percent owned by GE), Commercial Finance, Consumer Finance, and Insurance
services (Radoslavova 2-3).
The GE company outlined 5 major strategies to help in its growth. The first strategy that the
company developed is the remaking of the company as an infrastructure leader and incorporating
a small financial division inside the company. The growth due to this strategy originated from
organic investments and focused acquisitions. Secondly, the company committed itself into the
allocation on capital in a balanced and disciplined way, and this helped in prioritizing its
dividend growth. The third strategy the company developed for growth is increasing its
investment in organic growth, and through this, the company saw fit to invest in technology and
globalization, and this has helped it in gaining fair market share thus increasing the growth of the
company. Also, the company strategized in building a deep customer relationship through an
outcome-oriented model by aligning their goals with their customer outcomes and this greatly
improved the company's productivity. Finally, the company sought to position itself as leaders as
the big productivity drivers to increase its growth margins.
2. Common resources and capabilities

General Electric has both tangible and intangible resources that have seen the company
maintain its capabilities and create a competitive advantage in the global market. The company
already has a global presence as it operates in over 130 countries all over the world and this is a
major sign of its success and capabilities as a company. Also, the brand image and equity the
company has worked hard to build is an important aspect of the company’s capabilities. The
company also has technological capabilities because this is the heart of its business and the
primary source of its competitive advantage that has helped in distinguishing the company from
other competing brands. The former CEO Jack Welch is also known for establishing a heavy
focus on HRM which helped him manage an excellent organizational culture of the company.
The company also boast hugely in customer loyalty. Out of all these, the core competencies of
the company lie in its advanced technological capabilities and its highly skilled human resource
team.
3. GE culture and values
GE as a company developed an amazing culture that focused more on globalization and
investment into organic growth through technological advancements and the company backed
these strategies by developing company values that ensured the company’s desires got met. As a
resourceful company, GE sought to strategize well enough using its six-part growth process
which is a great strategy that significantly helped the organization in its growth. With the
company establishing values of teamwork, accountability, resourcefulness, and curiosity, it was
able to perfectly structure itself into the global market by reducing its focus from the many
subsidiaries and focusing on technological growth. The company also has outstanding HR
practices that are driven by the company’s value for teamwork and passion. The value of
curiosity has also helped the company in making technological advancements that have seen it
on top of other competing brands.
4. Company beliefs
- The company believes in its technological capabilities to offer the best and most
advanced technological solutions.
- The company also believes nothing is impossible through teamwork and commitment.
- The company also believes in the imagination and courage of its workforce.
- Another belief the company has is in the employment of inclusiveness to gain market
share through directly connecting with people.

Work cited
Radoslavova, Maria. “General Electric’s Corporate Strategy.” (2019): 1-16

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1.

GE’s Corporate strategy

Industrial services, Energy, Equipment Services, Healthcare, Infrastructure, Transportation, NBC

services (Radoslavova 2-3).

the big productivity drivers to increase its growth margins.

2. Common resources and capabilities

3. GE culture and values

GE as a company developed an amazing culture that focused more on globalization and

company establishing values of teamwork, accountability, resourcefulness, and curiosity, it was

on top of other competing brands.

advanced technological solutions.

share through directly connecting with people.

Radoslavova, Maria. “General Electric’s Corporate Strategy.” (2019): 1-16

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