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Facebook+Ad+Swipe+File Compressed

1) The document provides examples of 5 best performing Facebook ads with explanations of why each ad works and when to use it. 2) The ads promote offers like free templates, weekly webinars, live masterclasses, retargeting ads for past visitors, and promoted posts to keep audiences informed. 3) Tips are provided like starting small with budgets, stopping ads without conversions, and continually testing audiences to find high performance ads.

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Sakthi
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386 views17 pages

Facebook+Ad+Swipe+File Compressed

1) The document provides examples of 5 best performing Facebook ads with explanations of why each ad works and when to use it. 2) The ads promote offers like free templates, weekly webinars, live masterclasses, retargeting ads for past visitors, and promoted posts to keep audiences informed. 3) Tips are provided like starting small with budgets, stopping ads without conversions, and continually testing audiences to find high performance ads.

Uploaded by

Sakthi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Facebook Ad

Swipe File :
A step-by-step breakdown of
our best performing ads.
Social Lab

Hey there!

I'm so happy you're here. So here's how it


works... I pulled 5 of my best performing ads
and put them in this nice little PDF for you.

I explain why each ad works and when to use


it.

All you need to do is swap out your info for


mine and you're all set!

Let's get started...

Amy Crane
Social Lab
Ad #1: Free Offer/Lead Magnet
Social Lab
Ad #1: Free Offer/Lead Magnet

Ad type:
Website Conversion

When to use it:


Build your email list

Why it works:
You only have a few seconds to capture the
attention of your audience. Keep it short and
simple.
Let them know exactly who it's for and what
they'll get if they click on your ad.

Ad Copy:
Tired of wasting money on Facebook Ads?
Grab our 5 Best Performing Ad Templates
here..
Social Lab
Ad #2: Weekly Webinar/Hangout/Podcast
Social Lab
Ad #2: Weekly Webinar/Hangout/Podcast

Ad Type:
Website Conversion
When to use it:
Promoting a weekly webinar, hangout or
podcast to build engagement.
Why it works:
Let people know exactly what to expect when
they sign up to join you each week.

Why should they watch/listen? How long is it?


What are they going to get out of it?
Ad Copy:
Tired of wasting money on ads that don't work?
Learn how to use Facebook Ads to grow your
biz and boost your bottom line in 30 minutes
each week...
Social Lab
Ad #3: Live Masterclass/Webinar
Social Lab
Ad #3: Live Masterclass/Webinar

Ad type: Lead Gen (you could also use


Website Conversion)

When to use it:


Promoting a live webinar
Why it works:
I typically promote my live webinars to my
email list, website visitors and fans.

Lead Gen ads make it easy for users to sign up


without having to enter all of their info again.
Ad Copy:
Ready to master FB Ads in 2016? Learn my best
secrets and strategies for creating effective ad
campaigns (even if you have no idea what you're
doing...)
Social Lab
Ad #4: Re-Targeting Ad
Social Lab
Ad #4: Re-targeting Ad

Ad type:
Website Conversion

When to use it:


Bring back lost buyers

Why it works:
Most people won't buy the first time they visit
your website. Staying in front of your audience
will help you bring back lost buyers + boost
your sales.

I made an additional $1500 in sales from


spending $60 on this one ad.
Social Lab
Ad #4: Re-targeting Ad

Ad Copy:
I'm kicking off the next LIVE session of Facebook Ads
in a Weekend this Friday! Are you coming?
>>> http://fbadsinawknd.com/

Here’s the deal… most marketers make Facebook


Ads wayyyy more complicated than they need to be.
So I created this program for…
• People that are busy running their business.
• People that have never set up a Facebook Ad ever
in their life.
• And people that are only spending $5-$10 a day on
Facebook.

You don’t need to be a guru, expert or even ‘techie’


to create effective Facebook Ads.

What trips most people up is not knowing HOW to


set up their ads the right way.
Social Lab
Ad #4: Re-targeting Ad

Ad Copy:
And what happens if your ads just don’t work?

I created FB Ads in a Weekend to walk you through


step-by-step how to create and set up your ads. And
give you the ongoing support you need to really get
those ads converting the way you want.

That’s why we also have ongoing monthly Q&A calls.


A private FB community. And bonus trainings.

And the best part? You get LIFETIME Access.

If you already know you want to take the program,


but you have plans that weekend- it's all good.
Everything is recorded.

Facebook ads are doable. And we’re going to set


them up together: http://fbadsinawknd.com/
Social Lab
Ad #5: Keep Your Audience in the know
Social Lab
Ad #5: Keep Your Audience in the know

Ad type:
Promoted Post
When to use it:
Let your email list and fans know what you're
up to.

Why it works:
Maybe 20% of your list checks their email, but
the average FB user checks in 4x a day!

Stay in front of your audience so they know


about your upcoming webinar, sales or events.

I promote a post to my audience before every


webinar to encourage people to show up.
Social Lab
Ad #5: Keep Your Audience in the know

Ad Copy:
It’s almost that time of year! Crazy, I know. But if you’re
planning on running ads over the holidays it’s time to
get started.

So let’s hang out Tuesday at 2pm and knock out your


holiday marketing plan together. We’ve got an hour and
a TON to cover.

Here’s what we’re going to talk about:


- How to drive sales with the new Carousel Ads and cut
your cost by 30% - 50% (this works for service based
businesses, too!)
- How to use the new Instagram Ads to boost
engagement and increase conversions.
- A simple trick for targeting your audience on FB
during the holidays (this is how advanced marketers
keep their cost so low + attract the right people).
Social Lab
Ad #5: Keep Your Audience in the know

Ad Copy:

- The best ad to use to get people excited for your


events, promotions or webinars (so they actually show
up and buy).

And if you’ve ever been to one of my webinars you


know I get straight to the good stuff. No long boring
intro here.

So if you’re not on the list yet, sign up below. And I’ll see
you Tuesday at 2pm EST.
Social Lab
Quick Tips:

Keep your budget small until you know what's


working. Start with $5.
If you don't see any conversions for 48 hours -
stop your ads.
You probably won't nail down the perfect
target audience on the first go. Keep testing
until you find what works for you.

FB ADS IN A WKND

Join the FB ADS in a WKND Community and


learn how to create ads that consistently
convert: http://fbadsinawknd.com/

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