An Overview of Intentional Change From A Complexity Perspective
An Overview of Intentional Change From A Complexity Perspective
www.emeraldinsight.com/0262-1711.htm
Intentional
An overview of intentional change change
from a complexity perspective
Richard E. Boyatzis
Case Western Reserve University, Cleveland, Ohio, USA 607
Abstract
Purpose – Change, and in particular intentional or desired change, has not been understood nor
systematically studied. By applying concepts from complexity theory to intentional change theory, the
purpose of this paper is to provide a new level of insight into why and how sustainable desired change
can occur at all levels of human/social interaction, from individual to teams to organizations to
communities, countries and the globe.
Design/methodology/approach – Using research from over 30 years of longitudinal studies of
individual and organizational change, the concepts are explored and implications proposed.
Findings – Sustainable, intentional change is on the whole discontinuous. It occurs through a series
of five discoveries or emergence conditions. It is driven by the interplay of the positive and negative
emotional attractor. It follows the described process at all fractals of human organization.
Research limitations/implications – Extensive empirical research has been done at the
individual level, but only case studies at the organization and country levels.
Practical implications – Every person seeking to explore, understand, or facilitate sustainable,
desired change can be helped by the model and understanding how it functions.
Originality/value – The theory of intentional change is relatively new to the literature, as is the use
of complexity theory.
Keywords Change management, Complexity theory, Individual development
Paper type Conceptual paper
For all of the time, effort, and money invested in attempts to help individuals develop
through education, training, and coaching, there are few theories that help us to
understand the change process. Other than Prochaska et al. (1992) and McClelland
(1965), the actual process of change is left like a mysterious black box. Theories or
models of how teams, organizations, communities, countries or even global change
occur are more frequent but are often a post hoc description of how the consultants or
change agents went about the process. As a result they lack the depth and utility of
sound theory. Each new framework has the potential of being a new “change fad”, but
seldom are they put to the empirical test of demonstrating sustainable results.
One of the reasons for this paucity of good theory is that the underlying paradigm
on which they are conceptualized is lacking in credibility. The idea of smooth,
continuous change does not fit with the reality most of us experience. In this paper and
this entire Special Issue of this journal, we will describe a theory of change that has
produced demonstrable results at the individual level, and, we believe, explains change
at other levels of human and social organization. We also go on to explain that it
requires the use of complexity theory to understand the process of change. Once Journal of Management Development
Vol. 25 No. 7, 2006
concepts from complexity theory are applied, it then becomes a distinct possibility that pp. 607-623
this theory of change helps to explain sustainable change at all levels of human and q Emerald Group Publishing Limited
0262-1711
social organization. DOI 10.1108/02621710610678445
JMD The three features of complex systems and complexity theory that will be explored
25,7 are:
(1) non-linear and discontinuous dynamical systems, including tipping points and
catastrophic change;
(2) self-organizing into patterns of equilibrium or disequilibrium in which
emergent events start a new dynamic process through the pull of specific
608 attractors; and
(3) fractals or “multileveledness” (the application of this theory at all levels of social
organization) and the interaction among these levels through leadership and
reference groups.
Combining several linear systems may lead to a large linear system that is still not a
complex system, unless some non-linearity or discontinuity develops. In this sense,
complex systems are evolving and often described as adaptive.
Specifically, to be a complex system, it must have:
.
structure; and
.
function (Complexity Forum, 2001-2003).
The structure includes, at the minimum: scale, architecture, and interaction. Scale
refers to the multiple level of systems that are mirror images of or comparable to each
other. It is also referred to as fractals, hierarchy of scale, or stratification that is
something is visible and meaningful at different degrees of magnification or focal
points (each unit at one level is a system at the next level down). Architecture is a
model or description of how the components affect each other. Interaction is the
methods of merging, integrating, coordinating, or emerging that occurs between the
levels of the complex system.
Function includes, at the minimum: dynamics as descried by differential equations,
chaotic or periodic relationships, and such; the possible existence of various types of
attractors; and the possible ways the inputs relate to the outputs. It is a complex
system when the system description is simpler than the behavior or functioning of the
system. Now let us turn to how people and social systems change.
Intentional change
Intentional change theory (ICT) is a complex system. At the individual level, ICT
describes the essential components and process of desirable, sustainable change in
one’s behavior, thoughts, feelings, and perceptions. The “change” may be in a person’s Intentional
actions, habits or competencies. It may be in their dreams or aspirations. It may be in change
the way they feel in certain situations or around certain people. It may be a change in
how they look at events at work or in life. It is “desired” in that the person wishes it so
or would like it to occur. It is “sustainable” in that it endures – lasts a relatively long
time. In this sense, ICT may be said to describe and explain learning as a form of this
desired adaptation or evaluation. Indeed, the name of the theory was self-directed 609
learning for many years (Boyatzis, 1999, 2000; Goleman et al., 2002). Although it may
apply to younger people, the work cited here and the focus of its development over the
last 38 years has been on adults.
A “desirable, sustainable change” may also include the desire to maintain a current
desirable state, relationship, or habit. But knowing that things can atrophy or drift into
a less desired state, the desire to maintain the current state requires investment of
energy in this maintenance while external (or internal) forces may naturally provoke a
change.
Desired sustainable changes in an individual’s behavior, thoughts, feelings or
perceptions are, on the whole, discontinuous. That is, they appear as emergent or
catastrophic changes over time and effort, which is an essential component of complex
systems (Casti, 1994). The experience is one of an epiphany or discovery (Boyatzis,
1983). Self-awareness or mindfulness (of self and context, both social and natural)
(Boyatzis and McKee, 2005) is inversely proportionate to the degree of surprise or
discovery. When one is highly self-aware, he/she will experience the change process as
more of a set of smooth transitions.
The same forces result in the changes often being non-linear. So, this brings us to
the first feature of ICT as a complex system. The change process is often non-linear
and discontinuous, appearing or being experienced as a set of discoveries or
epiphanies. They are emergent phenomenon that used to be described as catastrophic
occurrences.
For example, in trying to predict performance from individual characteristics,
studies have overlooked the tipping point concept (Holland, 1995). Gladwell (2000)
popularized the idea and showed how it often can explain the sudden outbreak of a riot,
a run on a bank, surprising stock market drops, and such. This idea, taken from
complexity theory, is that up to a certain point, the relationship between a person’s
abilities and their performance may not appear to exist. But once a specific point is
reached, a discontinuity occurs and the effect of a small incremental increase in the
person’s behavior produces a dramatic increase in effectiveness (McClelland, 1998;
Boyatzis, n.d.). This relationship has also been referred to as “the butterfly effect” or
trigger point. We believe an analogous dynamic affects the process of change, which is
why its documentation may not have appeared in research using continuous statistical
methods or without sufficiently frequent measurement of effects to note a point of
discontinuity or tipping point.
What the studies reviewed in the next section of this paper show is that adults learn
what they want to learn. Other things, even if acquired temporarily (i.e. for a test), are
soon forgotten (Specht and Sandlin, 1991). Students, children, patients, clients, and
subordinates may act as if they care about learning something, go through the motions,
but they proceed to disregard it or forget it – unless, it is something which they want to
learn. This does not include changes induced, willingly or not, by chemical or hormonal
JMD changes in one’s body. But even in such situations, the interpretation of the changes
25,7 and behavioral comportment following it will be affected by the person’s will, values,
and motivations. In this way, it appears that most, if not all, sustainable behavioral
change is intentional.
The process of intentional change is graphically shown in Figure 1 (Boyatzis, 1999,
2001; Goleman et al., 2002). This is an enhancement of the earlier models developed by
610 Kolb et al. (1968), Boyatzis and Kolb (1969), Kolb and Boyatzis (1970a, b), and Kolb
(1971).
It is important to note that often an intentional change process must begin with a
person wanting to change. This desire may not be in their consciousness or even within
the scope of their self-awareness. Wake-up calls, or moments and events that awaken
the person to the need for consideration of a change, may be required to bring the
person to the process of desired, intentional change (Boyatzis et al., 2002). Before we get
into the details, let us step back and ask why we believe this is a sound theory of
change.
Figure 1.
Boyatzis’s theory of
self-directed learning
new jobs, starting more new businesses, and paying more taxes than comparison Intentional
groups (McClelland and Winter, 1969; Miron and McClelland, 1979). The impact of change
power motivation training was improved maintenance of sobriety (Cutter et al., 1977).
But there are few models or theories of how individuals change and develop in
sustainable ways (Prochaska et al., 1992; McClelland, 1965).
The “honeymoon effect” of typical training programs might start with improvement
immediately following the program, but within months it drops precipitously 611
(Campbell et al., 1970). Only 15 programs were found in a global search of the literature
by the Consortium on Research on Emotional Intelligence in Organizations to improve
emotional intelligence. Most of them showed impact on job outcomes, such as number
of new businesses started, or life outcomes, such as finding a job or satisfaction
(Cherniss and Adler, 2000), which are the ultimate purpose of development efforts. But
showing an impact on outcomes, while desired, may also blur how the change actually
occurs. Furthermore, when a change has been noted, a question about the
sustainability of the changes is raised because of the relatively short time periods
studied.
The few published studies examining improvement of more than one of these
competencies show an overall improvement of about 11 per cent in emotional
intelligence abilities three to 18 months following training (Noe and Schmitt, 1986;
Hand et al., 1973; Wexley and Memeroff, 1975; Latham and Saari, 1979; Young and
Dixon, 1996). More recent meta-analytic studies and utility analyses confirm that
significant changes can and do occur. But they do not have the impact that the level of
investment would lead us to expect, nor with many types of training (Morrow et al.,
1997; Baldwin and Ford, 1988; Burke and Day, 1986). There are, undoubtedly, other
studies which were not found and reviewed, or not available through journals and
books and therefore overlooked. This is not an exhaustive review, but suggestive of the
percentage improvement as a rough approximation of the real impact. This
approximation is offered to help in the comparison of relative impact of management
training, management education, and self-directed learning and change.
The results appear no better from standard MBA programs, where there is no
attempt to enhance emotional intelligence abilities. The best data here come from a
research project by the American Assembly of Collegiate Schools of Business. They
found that the behavior of graduating students from two highly-ranked business
schools, compared to their levels when they began their MBA training, showed only
improvements of 2 percent in the skills of emotional intelligence (Development
Dimensions International, 1985). In fact, when students from four other high-ranking
MBA programs were assessed on a range of tests and direct behavioral measures, they
showed a gain of 4 percent in self-awareness and self-management abilities, but a
decrease of 3 percent in social awareness and relationship management (Boyatzis and
Sokol, 1982; Boyatzis et al., 1995a).
The honeymoon effect is often the cause for practitioners and scholars overlooking
the “sleeper effect”. The sleeper effect is that a sustainable change in a person’s
behavior, thoughts patterns or emotional reactions to events does not appear until six
to 12 months following completion of the change effort (McClelland, 1970). Since it
appears disconnected to the timing of the intervention, it is a discontinuous effect and
easily overlooked or wrongly attributed to other factors. Here again, the use of concepts
from complexity theory help us notice effects that were overlooked.
JMD A series of longitudinal studies underway at the Weatherhead School of
25,7 Management of Case Western Reserve University have shown that people can
change on this complex set of competencies that we call emotional intelligence that
distinguish outstanding performers in management and professions – and the course
that provoked the changes was designed with a specific theory of how adults change.
And the improvement lasted for years. A visual comparison of the percentage
612 improvement in behavioral measures of emotional intelligence from different samples
is shown in Figure 2.
MBA students, averaging 27 years old at entry into the program, showed dramatic
changes on videotaped and audiotaped behavioral samples and questionnaire
measures of these competencies as a result of the competency-based, outcome-oriented
MBA program implemented in 1990 (Boyatzis et al., 1995b, 1996, 2002).
Four cadres of full-time MBA students graduating in 1992, 1993, 1994, and 1995
showed 47 percent improvement on self-awareness competencies like self-confidence
and on self-management competencies such as the drive to achieve and adaptability in
the one to two years to graduation compared to when they first entered. When it came
to social awareness and relationship management skills, improvements were even
greater: 75 percent on competencies such as empathy and team leadership.
Meanwhile with the part-time MBA students graduating in 1994, 1995, and 1996,
the dramatic improvement was found again, in these students who typically take three
to five years to graduate. These groups showed 67 percent improvement in
self-awareness and self-management competencies and 40 percent improvement in
social awareness and social skills competencies by the end of their MBA program.
That’s not all. Jane Wheeler tracked down groups of these part-timers two years
after they had graduated. Even after all that time, they still showed improvements in
the same range: 63 percent on the self-awareness and self-management competencies,
and 45 percent on the social awareness and relationship management competencies.
This is in contrast to MBA graduates of the WSOM of the 1988 and 1989 traditional
full-time and part-time program who showed improvement in substantially fewer of
the competencies.
Figure 2.
Percentage improvement
of emotional intelligence
competencies of different
groups of MBA graduates
taking the intentional
change course
The positive effects of this program were not limited to MBAs. In a longitudinal study Intentional
of four classes completing the Professional Fellows Program (i.e. an executive
education program at the Weatherhead School of Management), Ballou et al. (1999)
change
showed that these 45-55 year old professionals and executives improved on
self-confidence, leadership, helping, goal setting, and action skills. These were 67
percent of the emotional intelligence competencies assessed in this study.
The intervention, or course in this case, on which these dramatic results were based 613
was designed with intentional change theory. This describes the process as designed
into a required course and the elements of the MBA and executive programs
implemented in 1990 at the Weatherhead School of Management. Experimentation and
research into the various components have resulted in refinement of these components
and the theory as discussed in this paper and in this special issue of this journal. For a
detailed description of the course, read Boyatzis (1994, 1995). For now, let us return to
the discoveries that constitute ICT.
Akrivou et al. (2006) examine ICT at the group or team level. Van Oosten (2006)
examines ICT at the organization level. Smith (2006) examines ICT at the level of
formation and development of social capital. Howard and Coombe (2006) examine ICT
at the country or culture level (all in this issue).
But a primary feature of a complex system is that there is an interaction among the
levels and that interaction produces adaptive or emergent behavior. The first degree of
interaction between and among the individual, small group, and organization levels of
ICT is leadership. The second degree of interaction, which in addition to leadership,
allows interaction among all levels of ICT, is through the formation and use of
reference groups.
As can be seen in the articles in this Special Issue, without leadership there does not
seem to be the emergence of desired, sustainable change. Many of the organizational or
small group conditions may have been present for a long time, but when a capable or
effective leader appears, magic happens – or more accurately, ICT happens! Similarly,
a leader may enable individuals to find to consider intentional change while a small
group (or team or family) or their organizational undergoes intentional change.
But once the social organization gets larger than the number of people who can
comfortably sit around a table, campfire, or circle, coalitions begin to play a critical
role. The specific coalitions are those formed around a theme. This theme is often
defined in terms of values (what is good or bad) and becomes an identity forming Intentional
group. Literature since the 1980s has departed from calling these “reference groups” change
and now uses terms such as “social identity groups”, or “groups representing
anticipatory socialization”. In much the same way a coalition government brings
together ministers elected to represent a variety of political parties (each representing a
different issue) to join together and form a government and elect a Prime Minister,
reference groups enable large social organizations to engage in the discoveries of ICT. 619
It is then up to the leadership (again the first degree of interaction appears critical) to
synthesize these into the needed experience for most of the people in the social group at
that level.
Concluding thought
People change. People change in desired ways but not without intentional efforts.
Teams, organizations, communities, and even countries can change in desired ways.
But again, without intentional efforts, the changes are slow, result in worse
unintentional consequences to the original desire, and arouse a shared hopelessness
about the future and diminish the human spirit.
Through intentional change theory, we can understand how individuals, groups,
organizations, and whole communities can bring about desired changes in a
sustainable way. But to understand intentional change, we must use a variety of
concepts from complexity theory. It is through these at times elusive but enlightening
concepts that we can guide and reignite individual and collective will to make the
world a better place.
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Further reading
Boyatzis, R.E. (1982), The Competent Manager: A Model for Effective Performance, Wiley,
New York, NY.
Bray, D.W., Campbell, R.J. and Grant, D.L. (1974), Formative Years in Business: A Long-term 623
AT&T study of Managerial Lives, Wiley, New York, NY.
Goleman, D. (1998), Working With Emotional Intelligence, Bantam Books, New York, NY.
Howard, A. and Bray, D. (1988), Managerial Lives in Transition: Advancing Age and Changing
Times, Guilford Press, New York, NY.
Kolb, D.A. (1984), Experiential Learning: Experience as the Source of Learning and Development,
Prentice-Hall, Englewood Cliffs, NJ.
Kotter, J.P. (1982), The General Managers, The Free Press, New York, NY.
Luthans, F., Hodgetts, R.M. and Rosenkrantz, S.A. (1988), Real Managers, Ballinger, Boston, MA.
Sinatra, G.M. and Pintrich, P.R. (2003), “The role of intentions in conceptual change learning”,
in Sinatra, G.M. and Pintrich, P.R. (Eds), Intentional Conceptual Change, Lawrence
Erlbaum Associates, Mahwah, NJ, pp. 1-18.
Spencer, L.M. Jr and Spencer, S.M. (1993), Competence at Work: Models for Superior
Performance, Wiley, New York, NY.
Thornton, G.C. III and Byham, W.C. (1982), Assessment Centers and Managerial Performance,
Academic Press, New York, NY.