11/12

Media and
Information
Literacy
Quarter 1 – Module 2 :
Introduction to Media and
Information Literacy
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 2: Introduction to Media and Information Literacy
First Edition, 2020

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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this
module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission
to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Development Team of the Module

Writers: Jenelyn A. Abico

Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada Illustrator:
Layout Artist:Angelou D. Samillano
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven, Jr., CESE - Schools Division Superintendent
Robert J. Montero, Ed, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda O. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin, Ph.d - CID Chief
Evelyn C. Frusa, Ph.d - Division EPS In Charge of LRMS
Bernardita M. Villano - Division ADM Coordinator
Carlo M. Melendres – EPS, Senior High School

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Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: [email protected]

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Introductory Message
For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module (SLM) on Introduction to
Media and Information Literacy !

The hand is one of the most symbolized part of the human body. It is often used to depict skill, action and
purpose. Through our hands we may learn, create and accomplish. Hence, the hand in this learning
resource signifies that you as a learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for guided and
independent learning at your own pace and time. You will be enabled to process the contents of the
learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or competencies you are
expected to learn in the module.

What I Know This part includes an activity that aims to check what you already know about the
lesson to take. If you get all the answers correct (100%), you may decide to skip this module.

What’s In This is a brief drill or review to help you link the current lesson with the previous
one.

What’s New In this portion, the new lesson will be introduced to you in various ways such as
a story, a song, a poem, a problem opener, an activity or a situation.

What is It This section provides a brief discussion of the lesson. This aims to help you
discover and understand new concepts and skills.

What’s More This comprises activities for independent to solidify your understanding and
practice

skills of the topic. You may check the answers to the exercises using the Answer Key at the end of
the module.

What I Have Learned This includes questions or blank sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your level of mastery in achieving the
learning competency.

Additional Activities In this portion, another activity will be given to you to enrich your
knowledge or skill of the lesson learned. This also tends retention of learned concepts.

Answer Key This contains answers to all activities in the module.

At the end of this module you will also find:

References This is a list of all sources used in developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a separate
sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your
teacher or facilitator. Always bear in mind that you are not alone.

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 We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!

What I Need to Know

This module was designed and written with you in mind. It is here to help you master the Introduction to
Media and Information Literacy. The scope of this module permits it to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.
In this module, you will:

LO 1 – Identify the similarities and differences between and among media literacy, information literacy,
and technology literacy. (MIL11/12IMIL-IIIa-2)
After going through this module, you are expected to:

a) Define key concepts (media literacy, information literacy, technology literacy); and
b) Compare and contrast media, information, and technology literacies.

Definition of Terms

Information Literacy

Refers to the abilities to recognize when information is needed and to locate, evaluate, effectively use, and
communicate information in its various formats.

Literacy
The ability to identify, understand, interpret, create, communicate and compute, using printed and written
materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and participate fully in their community and
wider society.

Media and Information Literacy

MIL stands for media and information literacy, and refers to the essential competencies and skills that
allow citizens to engage with media and other information providers effectively and develop critical
thinking and life-long learning skills to socialize and become active citizens.

Media Literacy

The ability to decode, analyze, evaluate and produce communication in a variety of forms.

Technology (Digital) Literacy

The ability to use digital technology, communication tools or networks to locate, evaluate, use and create
information. It also refers to the ability to understand and use information in multiple formats from a
wide range of sources when it is presented via computers and to a person’s ability to perform tasks
effectively in a digital environment. Digital literacy includes the ability to read and interpret media, to
reproduce data and images through digital manipulation, and to evaluate and apply new knowledge
gained from digital environments.

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 Lesson
Introduction To Media and
2 Information Literacy

Media and other information providers play a central role in information and communication processes.
Nowadays, media become the common outlet of self-expression and creativity. Its huge influence spreads
speedily across the globe. The connection between technological advances and people’s connectivity created a
huge impact to the lives of today’s generation. This module covers all the above mentioned concepts.

What’s In

Communication refers to the act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, feelings, etc., to someone else.

Media refers to the combination of physical objects used to communicate or mass communication through
physical objects such as radio, television, computers, or film, etc. Media are a source of credible
information in which contents are provided through an editorial process determined by journalistic values
and therefore editorial accountability can be attributed to an organization or a legal person. Media serve
as a channel in communication.

What is It
MEDIA AND INFORMATION LITERACY

Media and Information Literacy are essential skills and competencies that allow individuals to engage with
media and other information providers effectively as well as develop critical thinking and life-long learning
skills to socialize and become active citizens.

Media refers to the physical objects to communicate with such as radio, television, computers, etc.
Information on the other hand, refers to the processed data, knowledge from a study, experience,
instruction and symbol. Literacy is the term coined for the ability to identify, understand, interpret,
create, compute and communicate using printed and written materials.

Media Literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage
with traditional media and new technology. Information Literacy is the ability to recognize when
information is needed, and to locate, evaluate, and effectively communicate information in its various
formats. Lastly, Technology Literacy refers to the ability of an individual, either working independently
or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an
individual can access, manage, integrate, evaluate, create and communicate information.

Accessing information from media requires ample knowledge, being literate with media use will be of great
benefit to everyone.

What’s More

Activity 1

Fill in the table below of the Interactive Word Wall. You are provided with the common online activities, fill in
the competencies/ skills that would fall under the three literacies. The first two concepts were done for you.
Online Media Literacy Information Technology
Activities Literacy Literacy

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 Sending an electronic as platform (text; email; Content tools (mobile,
message messenger; video (appropriateness, tone, computers,
message; voice message; recipient, others) others)
others)
Getting the latest traditional (newspaper, Content knowing how to use
news tv, radio, others) digital (appropriateness, mass
(websites, social media, reliability, accuracy, tone, media platforms (tv,
others) audience, others) giving radio, others) where to
feedback (reactions, access digital content
comments, rate, others) navigational skills

Entertainment

Business

Education sources

Activity 2. Based from the activity above, answer the following:

a. How do Media Literacy, Information Literacy, and Technology Literacy differ in terms of use?
b. Are they similar in form? Elaborate.
c. Are they similar in use? Elaborate.

What I Have Learned

Answer the following concisely.

1. In your opinion, what makes an individual literate in media and information?

2. What activities/habits do you practice which illustrate media and information literacy? Give at least
three examples.

3. In your own words define media literacy, information literacy and technology literacy.

Assessment

Instruction. Analyze and explain the illustration below. Established the connections between media
literacy, information literacy, and digital literacy.

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 Source:https://www.slideshare.net/mobile/arnielping/media -and-information-literacy communication

Additional Activities

Using the Venn Diagram below, compare and contrast Media literacy, Information literacy, and
Technology literacy. Give at least three similarities and differences.

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Image Source: http://www.literacysolutions.com.au/blog/2016/05/30/compare -contrast-part-5-of-7/

Answer Key

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 10. B
9. B
8. A
7. B
6. D
5. C
4. B
3. A
2. C
1. B

What I Know

References

Commission on higher Education, 2016. Teaching Guide for Senior High School MEDIA AND
INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

The social Media Effect. Retrieved June 15, 2020, from

https://academichelp.net/samples/academics/essays/cause -effect/the
effects-of-social-media.html

UNESCO Media and Information Literacy Curriculum for Teachers

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 DISCLAIMER

This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN with

the primary objective of preparing for and addressing the new normal. Contents of this module were
based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all learners of Region

XII in all public schools beginning SY 2020-2021. The process of LR development was observed in
the production of this module. This is version 1.0. We highly encourage feedback, comments, and
recommendations.

For inquiries or feedback, please write or call:For inquiries or feedback, please write or call:

Department of Education Department of Education – SOCCSKSARGEN – SOCCSKSARGEN

Learning Resource Management System (LRMS)Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of KoronadalRegional Center, Brgy.

Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: [email protected]