Section Title Revision No. Document I.D.

ROLE PROFILE 00

Role Title Page Effectivity Date

1 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

DATE: 30September2019 know everything about the customer.

2. Lead Development of automated exchanges and data sharing
procedures between CDAP and all other data sources within Globe,
I. ORGANIZATION STRUCTURE
subsidiaries and even external.
3. Maintain coordination with EDO’s Data Lake and Infrastructure
A. Other Roles Reporting to the Immediate Superior roadmap.

Data Build Engineer – Governance and Ops Data Collection

Data Build Engineer – CDAP architecture
Data Build Engineer – Digital Channels and Acquisition 1. Lead and be the data enablement SPOC for the Analytics team.
2. Manage development of data collation/collection of Globe data,
B. Roles Supervised including enhancing customer data from Social Media and Sentiments
and other Globe subsidiaries in compliance with Globe ISDP standards
Role Tile No of Incumbents and Data Privacy Act.
3. Manage both batch and real-time streaming data requirements in
relation to the business and customer objectives and work with
technology teams (EDO, Prodman, ISG) for implementation.

Data Quality & Validation

ROLES AND RESPONSIBILITIES 1. Ensure data accuracy and completeness of data accessed by analytics.
2. Establish and maintain development of the algorithm and process to
Data Architecture & Capability Roadmap validate IKY (I Know You) data project of Commercial Business in
1. Establish and determine the optimal procedures to lift Analytics team collaboration with EDO Governance team and digital channels.
productivity, efficiency and fast-track achievement of Analytics Vision to 3. Establish and maintain Single Customer View Data build effort requiring
Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

2 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

validation– progressing from Mobtel level view to Customer level view that PII has limited accessibility to necessary analysts
3. Be the Business SPOC and Information security champion with
Data Storage regards to data security and governance
1. Coordinate planning, and identification of the best Data Storage and 4. Establish appropriate Work From Anywhere (WFA) solution for
Infra solution (ie cloud, bare metal, hybrid) taking into consideration Analytics folks – such as secure VPN access, what data is safe to be
cost, security and the access needs of the team accessed outside, etc.
2. Manage set-up and maintenance of the Commercial business data
5. Maintain establishment of Data sharing and release process and
servers such as access matrix, folder structure.
principles within the analytics team, within Commercial Business,
3. Lead forecast of the team’s storage and server space requirements.
within Globe, outside Commercial business, Globe subsidiaries and
partners and non-Globe entities.
Data Mapping & ETL
1. Lead Project Management of Data Mapping and ETL initiatives based on
the Analytics team and Commercial Business requirements. Business Development
2. Lead and coordinate Development and maintenance of Data Dictionary 1. Manage business development and negotiations with 3 rd party data
3. Establish process and manage versioning of Scripts and Data mapping / providers & experts
attribute / KPI definitions and sources 2. Lead business casing, commercial and contract requirements in relation
4. Build Analytics marts – Ready Datamarts development leveraging the to Data build and Data science tools / capabilities
optimal technology (i.e. RDBMS)
3. Lead POC initiatives in relation to Data Build and Data Science tools /
capabilities
Data Security & Governance
4. Lead the search for Social sentiments, text mining tools / analysis and
1. Develop and maintain Access Matrix to analytics platforms used digital marketing technology stack.
2. Establish tokenization / anonymization initiatives for Analytics
especially (Personally Identifiable Information – PII) and ensuring People & Talent Development
Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

3 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

1. Regularly articulate aspiration for a more purposive training program

/IDP
2. Develops own PPE based on the Division balance scorecard and section
PPE.

3. Define PPE/KPIs of 1-downs and ensure alignment to the Division’s

balance scorecard
4. Performs regular one-on-ones with direct reports to provide timely
feedback and coaching
5. Complete and regularly update IDPs of one-downs. Ensures progression
and achievement of developmental needs and milestones of direct
reports.

Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

4 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

III. INTERACTIONS and surface business opportunities

Units Nature of Interactions

V. NATURE OF PROBLEMS ENCOUNTERED
Customer Data & Data Build
(Cite examples of typical problems encountered and solutions developed)
Analytics Data Augmented Analytics
Data Science
1. Data required for analytics unavailable – Data sourcing from EDO
Data Digital Analytics and Innovations
Data Lake, ISG & Vendor Platforms, External data collation
MSH Market Research 2. Data is not consistent across reports and studies – Standardize data
Portman mapping and calculations – centralized processing, generation of
Feel-Valued Tribe Data Dictionary
Consumer Commercial 3. Data access & analytics tools limited to deliver goals – Consistently
Business Prepaid, Postpaid, Platinum, Strategic Business progress analytics tools and infrastructure in relation to the Customer
Analytics needs
Other Globe Units EDO / ISG / Product Mgt / Network / CTO / CXP / 4. People Management challenges
Sales / SG / EG 5. Change management
6. Demanding stakeholder requirements
IV. PLANNING REQUIRED 7. Potential Lack of cooperation/buy-in from key cross-functional
(Describe participation, if any, of the role in the formulation or partners especially EDO, Prodman & ISG
implementation of business plans and/or functional programs)

1. Development of E2E Data Build Strategic Roadmap – that will enable,

benefit and support business goals / deliverables of Customer
Analytics Team and enable holistic understanding of the customer VI. REQUIREMENTS
Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

5 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

1. Education and Work Experience warehouse, Business Intelligence and Analytics

infrastructure.
 Graduate of Statistics, Math, IT, Computer Science,  Proficient in Microsoft Word, Excel & Powerpoint.
Engineering  Strong project / program management skills with experience
 At least 5 years experience in IT, data architecture / in leading and implementing data and IT driven projects
management, data science  Problem Solving & complexity
 Understanding of Data Science / Analytics practice – to
2. Technical competencies connect technology / data architecture with the Analytics
vision & needs
 Ability to connect Business Requirements and Needs to the
Technology roadmap 3. Leadership skills
 Knowledge and expertise in Big Data Technologies and  Strong leadership track record
Architecture (ie. Hadoop, S3).  Stakeholder Management
 Knowledge and expertise in Data Science solutions of world-  Ability to influence without direct authority
class providers namely Google, AWS, Cloudera/Hortonworks  Strong Verbal & Written Communication Skills
and SAS  Team Player and able to exercise direct and indirect
 Knowledge in Database structures such as HBASE, Oracle, influence with Cross Functional partners/peers/stakeholders
Postgre  Understanding of Globe Products, Services, Organization
 Proficiency in Linux, Spark / Scala, Hive and SQL. Knowledge  Strong project management skills – inclusive of organization
in Java and Visual Basic language a plus. & planning
 Proficiency in Statistical/Developer tools particularly in SAS  Proactively drives results
and Open Source tools such as Anaconda, R, Python, Google  Thrives under pressure & can manage simultaneous projects
TensorFlow.
 Strategic and Business Acumen
 Experience developing and implementing a data lake or data
 Resourceful Planning and Organizing

Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

6 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

 Managing Change with Courage

 Optimal Results through People ASSETS/ RESOURCES Nature of Responsibility/
Accountability
4. Business Skills and Acumen Data Management, Security &
 Ability to understand business strategy, marketing and Data, Processed Information Governance
finance
Key Performance Specific
 Knowledge of Telco Business & Products a plus Key Result Areas
Indicator Objective
 Proactively drives results
 Thrives under pressure & can manage simultaneous projects Customer Demographic 100% of Data
and Interests Penetration collation &
Customer Data
1. Technical, Functional Increase to Active / Eligible validation goal
 Knowledge in advanced statistical and predictive modeling Base
techniques
 Business acumen/strategy, marketing & financial P&L Timely delivery based on
Project Management &
knowledge agreed milestones and
Execution Excellence
 Knowledge in Statistical tools particularly in SAS and in Open SLAs
Source tools such as R, Python a plus
Data architecture and Initial: Sept 2020;
 Proficient in Microsoft Word, Excel & Powerpoint
Business Enabling roadmap development Yearly Q1
 Knowledge on Google Analytics and other web analytics Refresh
tools
Business Enabling Data availability and 97% Accuracy and
accessibility to enable availability
VII. RESOURCES MANAGED
(List major assets/ resources managed by this role and nature of Analysts to deliver
responsibility/ accountability it has over these assets/ resources) business reporting and
Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only
 Section Title Revision No. Document I.D.
ROLE PROFILE 00

Role Title Page Effectivity Date

7 of 7
DATA BUILD ENGINEER
Band: B-C
Group/ Division: MSH Reports to: Head, Customer Data & Analytics / Data Build
Department/ Section: Customer Data & Analytics / Data Build Unit of Immediate Superior: Customer Data & Analytics

analytics requirements
Performance Mgt; IDP of
Leadership
Direct Reports

Role Profile Communicated by and Agreed with Incumbent

FATIMA PERLA CID

Incumbent Immediate Superior
(Signature over Printed Name) (Signature over Printed Name)

PRIVATE
For Globe Internal Use Only