Digital Marketing Sem 4

The document discusses branding and promoting a brand online. It provides several strategies for online brand promotion, including social media promotion, search engine optimization (SEO), email marketing, and Google Ads. Building a digital presence and interacting with potential customers can help expand an e-commerce business. The document also discusses the "bricks and clicks" business model, which combines online and physical retail presences to provide customers with multiple buying options.

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Digital Marketing Sem 4

Uploaded by

praveen ailsinghani

We take content rights seriously. If you suspect this is your content, claim it here.

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Answer 1

Introduction :
The most crucial factor in business is branding because it helps a company gain
recognition, trust, higher business values, and other benefits. Establishing a solid
and favourable perception of your business in the minds of your customers is the
process of branding. A brand can be any element that popularly advertises a
company's goods or services in the marketplace, such as a name, logo, design, or
slogan. A brand identity is what your company stands for, what your values are, and
how your customers are made to feel after using your products or services. Most of
consumers prefer to purchase goods and services from recognisable and well-known
businesses.

Concept and Application :

Here are some brands to promote a brand online ,

 Social Media Promotion : The number of internet users worldwide has

increased by 6 billion as of 2019. In this, the number of social media users
has surpassed 3.8 billion globally. Currently, the internet is used by about
65% of the world's population. On Facebook, Instagram, and other platforms,
create a paid advertising network, Make a social media fan page for your
company. improved use of social media. Promote via Google Ads. Publish
video material. Make giveaways. Influencing advertising, addressing
consumer inquiries in comments.
 Optimize SEO : The company's website is crucial in demonstrating to
customers who they are and the full range of services they offer. Before
making a purchase, more than 80% of customers conduct online research on
the business and its services. However, if your business doesn't have a
website, you've definitely failed in the market and you risk losing clients.
 Email Marketing : Email marketing is a powerful digital marketing tactic for
increasing brand recognition and turning browsers into paying customers. By
regularly delivering emails and newsletters to subscribers, you may gradually
increase brand recognition and cement your business name in their minds. To
accomplish this, you must first create an email list specifically for your target
audience and then maintain contact with them on a daily or weekly basis by
sending emails that announce new blog posts, promotions, or newsletters

 Google Ads : One of the best choices you can make is to advertise through
Google Ad to develop your brand, expand your consumer base, and grow
your business quickly and efficiently. When I searched for "web hosting" in
Google, one of the best examples of Google ads appeared as shown in the
image below. The largest online advertising network in the world, Google Ads
allows you to promote any kind of company to millions of potential customers.
A pay-per-click advertising mechanism is used by Google Ads. This implies
that there is a chance that your advertising will be displayed to potential
buyers whenever they search a keyword for which you are paying Google.

Building a digital following and interacting with potential clients online can help you
expand, our E - commerce business.

Answer 3 ( A )

Many customers still prefer to shop and explore in a real store, which is referred to
as a "brick-and-mortar" firm. Customers can chat with staff members and inquire
about the goods or services in physical stores. Brick-and-mortar stores also give
customers immediate satisfaction when they make a purchase. face-to-face
interactions with customers in a store or office that the company owns or rents. It has
been challenging for brick-and-mortar firms to compete with mostly online
businesses. However, a number of significant online e-commerce companies
opening physical facilities to take advantage of traditional retail have demonstrated
the value of the brick-and-mortar model.

The business strategy known as "bricks and clicks" combines an internet store with a
physical presence for retail sales (the "brick") (the click). Another name for this
business strategy is "brick and click." In essence, by executing a unified retail
strategy, this business model enables small firms to benefit from two distinctive sales
channels. In light of this, businesses have the chance to give customers more buying
options by integrating both channels with the bricks and clicks business model,
which also increases businesses' earnings and potential brand reach. Bricks and
clicks generally functions based on a few common principles:

Flexibility of operations, Unified shopping experience, Improved customer

experience, Brand building and growth.

Answer 3 ( B )

One must take care of four distinct and interconnected elements—content, strategy,
design, and technology—in order to lay a solid foundation.

Content: Identifying the message you want to convey is the first problem you need to
solve. Usually, this starts with your goal statement and develops from there to
explain what your offering can achieve for potential clients.
Strategy: After defining the "what," polish it by explaining why you are in business
and why someone would want to pay attention to and interact with your message.
Putting the "what" and the "why" together can help you develop a clear strategy for
your messaging and communications. Your strategy should be centred on your
ongoing interaction with clients as you try to build a relationship with them.

Design: You already know what your message is and why you are delivering it, but if
the audience doesn't respond to it, your effort will have been for naught. Aesthetics
and the user experience come into play since the packaging for your message is so
crucial. Usability has been a major priority throughout the last decade as digital
technology has grown in popularity. A great user experience may really set your
business apart from the competition.

Technology: The last element is frequently underappreciated and so disregarded.

Everyone is able to drive a car, but very few people are familiar with how it operates.
Similar to how only a very small number of people actually grasp how digital
technology works, everyone is online.Technology is the fourth and most crucial
component.