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    Hotstar: Success Story of Hotstar

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    URVI KAPOOR
    Hotstar is an Indian over-the-top streaming service owned by Disney Star that provides a wide range of TV shows, movies, and live sports. It was launched in 2015 and quickly grew to become the most popular streaming service in India, overtaking Netflix, due to its large catalog of content and ability to stream on mobile devices using India's developing mobile broadband. Hotstar has various subscription plans priced between Rs. 499-1499 per year to access its full library of Disney+, HBO, and other third-party content.

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    Hotstar: Success Story of Hotstar

    Uploaded by

    URVI KAPOOR
    124 views2 pages
    Hotstar is an Indian over-the-top streaming service owned by Disney Star that provides a wide range of TV shows, movies, and live sports. It was launched in 2015 and quickly grew to become the most popular streaming service in India, overtaking Netflix, due to its large catalog of content and ability to stream on mobile devices using India's developing mobile broadband. Hotstar has various subscription plans priced between Rs. 499-1499 per year to access its full library of Disney+, HBO, and other third-party content.

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    hotstar report

    Original Title

    Hot Star

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    Hotstar is an Indian over-the-top streaming service owned by Disney Star that provides a wide range of TV shows, movies, and live sports. It was launched in 2015 and quickly grew to become the most popular streaming service in India, overtaking Netflix, due to its large catalog of content and ability to stream on mobile devices using India's developing mobile broadband. Hotstar has various subscription plans priced between Rs. 499-1499 per year to access its full library of Disney+, HBO, and other third-party content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    124 views2 pages

    Hotstar: Success Story of Hotstar

    Uploaded by

    URVI KAPOOR
    Hotstar is an Indian over-the-top streaming service owned by Disney Star that provides a wide range of TV shows, movies, and live sports. It was launched in 2015 and quickly grew to become the most popular streaming service in India, overtaking Netflix, due to its large catalog of content and ability to stream on mobile devices using India's developing mobile broadband. Hotstar has various subscription plans priced between Rs. 499-1499 per year to access its full library of Disney+, HBO, and other third-party content.

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    © All Rights Reserved
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    of 2

    Hotstar –

    Disney+ Both Novi Digital Entertainment, a subsidiary of Disney Star and the Walt Disney
    Company's Disney Media and Entertainment Distribution own and operate the game. Disney
    Star's Novi Digital Entertainment owns and operates the Indian subscription video-on-demand
    over-the-top streaming service Hotstar (previously known as Hotstar).

    Earlier this year, Star India established Novi Digital Entertainment Private Limited, a wholly-
    owned subsidiary of Hotstar, which was established in January. However, in February 2015, just
    in time for the ICC Cricket World Cup 2015, the star officially launched the website as well as a
    mobile application. Approximately 35,000 hours of programming from entertainment, movie,
    and sports networks have been added in eight different languages.

    It was first known as Hotstar, which was a streaming service that featured material from Disney
    Star's local networks and included movies as well as live sports and original programs. HBO,
    Showtime, and other third-party material were also available on the service. Hotstar quickly
    overtook Netflix as the most popular streaming service in India, because of the rapid spread of
    mobile broadband.

    Success Story of Hotstar


    It can run on up to 7,000 distinct operating systems and has a wide range of display sizes thanks
    to its flexible design. More than 78% of India's 152 million internet users use their mobile
    phones to access the internet, with an average monthly cost of Rs 235 for a mobile internet
    connection, according to a survey. To accommodate a wide range of display sizes, this device
    can run on as many as 7,000 different operating systems. With an average monthly fee for a
    mobile internet connection of Rs. 235, more than 78% of India's 152 million internet users access
    the internet via their mobile phones according to an online poll.
    Objectives of Launching Hotstar:
    There is a problem with the internet speed in India. As a result, engineers aimed for the platform
    to be able to run at speeds as low as 50kbps. So, even on 2G, you can enjoy a high-quality video
    experience. The software was designed to function on as many as 7,000 different operating
    systems and display sizes, according to the manner it was constructed.

    More than 78% of India's 152 million internet users are mobile, and they spend an average of Rs.
    235 per month on mobile internet. As a result, it's safe to assume that Star has recognized
    Hotstar's potential to be a game-changer. In the next four years, STAR INDIA expects the
    platform to contribute between 20 and 25 percent of the company's entire revenue.

    Plans and Pricing


     Name of the Disney+ Hotstar Plan Price
     Disney+ Hotstar Premium subscription costs Rs 1499 per year.
     Disney+ Hotstar Super is available for Rs 899 per year.
     Disney+ Hotstar Mobile is available for Rs 499 per year.
     Disney+ Hotstar Mobile is available for Rs 199 per six-month subscription.

    Disney's paid subscription program, Disney Plus, is available to customers. Netflix, Amazon
    Prime Video, Zee5, Sony Liv, and other similar streaming services have been surpassed by
    Hotstar as the most popular video content platform in India. A number of hugely popular
    international episodes and movies have been added to the Hotstar app as a result of an exclusive
    agreement with Disney's streaming service, Disney Plus. Marvel, Pixar, and other popular
    superhero series are included in this subcategory.

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