The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

TRANSCRIPTS
Module 5
Visit Me At:
stefanpaulgeorgi.com
 Copy
EXAMPLE
5
Weight Loss
Supplement

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Copy
EXAMPLE
Weight Loss Supplement

(00:01)
All right. We are here on copy from RMBC, copy being the fourth part, the C,
Of course. I want to do another example. This one’s going to be for a health
offer. The first one was for a biz op offer. Again, we’re going to look at the
sales letter and we’re going to see where it matches with the outline and
where maybe it differs. This is one that I wrote for the V Shred and Sculpt
Nation guys. It has done quite well for them. This is the draft I have, but they
made a few little changes before it went live, just to tone down a few things
for compliance and things like that, which they did, because they’re very big
on, of course, marketing compliantly and all that.

(00:54)
Overall you’ll get a spirit and idea for what is going on with this. Let’s go through
the lead. The headline first, which is: Like a skinny flood, Harvard scientists
discover biological loophole that forces your body to burn all of your stored
fat at once. I think I just changed that slightly to say something along the lines
of “to burn stored fat from several places in your body at the same time” or
something like that. Harvard scientists just uncovered a strange biological
loophole, and it’s something that forces your body to start burning all of your
stored up fat at once. In fact, this new discovery even targets your body’s
deepest fat stores, the ones that seemed immune to hardcore workouts and
ultra-strict diets, and unlike most other weight loss strategies you see online,
or read about in magazines, triggering this newly identified biological loophole
is something that any person can do from the comfort of their own home.

(01:43)
In just a few moments a day without drastically changing your diet or starting
a single new workout routine. Keep reading below to see exactly what this
loophole is, why it works, and how you can start using it right now to get your

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body automatically burning up both stored fat and new fat while putting an
end to your frustrating up-and-down weight battles for good. Hey, I’m Vince
Sant with V Shred and Sculpt Nation. In the past two years, my fitness and
nutrition advice has been used by more than 1.2 million men and women in
over 150 countries. I’ve been featured on places like NBC, Oxygen, Insider,
Live Strong, the LA Times, the Chicago Tribune, and Muscle and Fitness, just
to name a few. Inside this video I’m going to share how a new discovery by
scientists at Harvard and other top universities can trigger something called a
“simultaneous fat release,” which allows you to begin burning unwanted body
fat throughout your entire body all at once, starting pretty much immediately.

(02:33)
It’s a breakthrough that I’m pretty confident you’ve never heard of before.
Because it’s so new, it still hasn’t reached the mainstream, yet many experts
are already starting to refer to this as the future of fat loss, and while I’ll be the
first to admit that sounds pretty hypey, there’s actually a lot of truth to what
these experts are saying. That’s because unlike diet plans, workout plans,
and most fat-burning supplements that the world is constantly trying to push
on you, this new discovery doesn’t just target one place in your body, like
your belly, hips, thighs, butt, or back the arms. Instead, it targets everything at
once, which means once this loophole gets triggered, you can start burning
unhealthy fat, build-up everywhere in your body all at the same time, which
doesn’t just accelerate your timeframe for reaching your fitness goals, it also
gives your body a surging flood of healthy energy and lets you you power
through each day with more mental focus, fewer cravings, and more willpower
to get things done. Even better, because it’s so easy to trigger this loophole.

(03:23)
Once you activate your body’s simultaneous fat release capabilities, you can
keep them going for as long as you want, staying in fat-burning-mode day after
day. Not only are you able to ditch the excess weight that’s been haunting
you for years, but you keep that excess weight off for the long-run too, which
means no more going back and forth between your skinny jeans and your not
so skinny jeans, or stressing about if you’ll look sexy and fit in three months,
six months, or even a year from now. Instead, thanks to the loophole I’m about
to share with you, the only thing you’ll be stressing about is having too many
great options in your closet, too many sexy revealing outfits that make heads
turn everywhere you go, and I’m telling you from experience, you’ll probably
feel calmer and more confident about how you look and how strong you feel

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than at any other point in your adult life.

(04:05)
I know that’s a lot, and it might sound hard to believe right now, especially if
you sometimes feel frustrated, or even embarrassed by your weight, or it feels
like you’ve lost the same 10 pounds 10 different times, and your stomach,
hips, and waistline are like flesh-colored yo-yos that are constantly going up
and down in size no matter how hard you try to reach or maintain your goal
weight. Maybe you tried more diets than you can count on all your fingers and
toes, or you think you’ve seen it all when it comes to your body and the way it
burns fat. If any of this sounds familiar to you, I get it and truly do understand.
I personally studied diet and nutrition for more than two decades. I’ve helped
millions of people improve their health.

(04:40)
I thought I knew everything when it comes to weight loss, so when I first
stumbled across this bizarre scientific discovery, and saw it’s supported by
more than 100 studies from some of the most famous universities in the
world, it was honestly a humbling experience. I thought I knew everything
about losing weight, yet nobody had ever told me about this before, and it
was only after I started sharing this fat burning breakthrough with my millions
of followers, folks who had all kinds of biotypes and very different weight
loss goals, and I saw how time and time again these folks are coming back
to me in a state of pure ecstasy because they were finally starting to see the
pounds drop off, are finally getting to experience the joy of watching their
dress size drop from double to single digits, that I became a true believer.
You’ll hear from some of these folks who have already used this breakthrough
to transform their body right.

(05:18)
Inside this presentation. I’ll also share many of the studies that back up
everything I’m saying, and, of course, I’m going to give you a simple step-by-
step breakdown of how this new discovery works. That way you can try it for
yourself from the comfort of your own home pretty much right away. Plus, in a
few minutes from now, I’m also going to reveal the surprising reason why one of
America’s top popular diets can be disastrous for people looking to experience
long-term weight loss. Oddly, the reason has nothing to do with food.I’m going
to tell you a really dirty secret about how pro athletes lose weight. A secret
they’d probably prefer you don’t hear, but that will likely make your jaw drop.

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You’re really going to want to see what this dirty secret is, by the way, because
it helps explain why you’ve always struggled to lose weight too.

(05:57)
All that and more is coming your way inside this video, so make sure to pay
close attention because no matter what your body type, or how frustrated you
may feel right now, once you begin using the fat burning breakthrough I’ll be
sharing today, it could immediately feel like you’ve broken through an invisible
glass ceiling, a ceiling that you didn’t even know was there, but that’s been
holding you back all this time, keeping you from reaching your weight loss
goals, and making you feel tired, foggy-headed, and like there was no hope.
Right now we’re going to shatter that ceiling, and I hope you’re as excited as
I am because the time is now. That lead’s obviously a bit longer than the first
lead we looked at. Let’s go back to our checklist here for the lead and see
what we have. Calling out the problem. We talk about deepest stores of fat,
the ones that seemed immune to hardcore workouts and ultra strict diets.
That’s part of the problem. Frustrating up-and-down weight battles, that’s
another one. Burning unwanted body fat, that’s also a promise.

(07:08)
There’s going to be a couple more things in there, but we’ll point that as we go.
What about promising a solution to the pain point and promising to save time
and money? Forces your body to start burning all of your stored up fat at once,
targeting your deepest fat stores, unlike other strategies, and it’s something
that anyone can do from the comfort of their own home in just a few moments
a day, without drastically changing your diet or starting any single new workout
routine. Right there, you’ve already got that we’re promising this will save time,
you can do it at home for a few moments each day. Skip ahead. We’re doing
the qualifiers, who this works for. We’ve got that right here as well.

(08:01)
Teasing the emotional discovery story does not really do that in the lead,
especially with them. They didn’t really want to use too much of a story, just
talk about how Vince, he’s talked with a lot of people before, and helped a lot
of people, and he’d never expected it, but there’s no emotional discovery story
being teased in the lead. Teasing the unique mechanism. It definitely does
that because it’s basically talking about how a biological loophole that forces
your body to burn all your stored fat at once. Again, I think they ended up
changing this to be a little bit more compliant with the claims. Simultaneous

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fat release. There you go. There’s the mechanism being teased. There is the
contrarian nature of it as well. Let me find out where I have that. Let’s see.

(09:10)
A bunch more stuff about your pain, the pain point here. Calling out the problem
in this part with the 10 pounds 10 different times and everything. I know I
noted the contrarian thing. The one contrarian thing is it’s not about diet and
your exercise, which is contrarian. think that alone probably helps. This flies
in the face of what you’ve been told before. It definitely has that. Fascinations
it definitely has. I want to reveal the surprising reason why one of America’s
most popular diets can be disastrous for people looking to experience long-
term weight loss. Oddly, this reason has nothing to do with food. That’s a
fascination, saying that creates curiosity and has them continue. Then I’m
also going to tell you a really dirty secret about how pro athletes lose weight, a
secret they’d probably prefer you don’t hear, but that will likely make your jaw
drop. That’s another fascination, so we do have that. Addressing skepticism.
We do have indeed, a couple of places.

(10:27)
Maybe you tried more diets than you can count on all your fingers and toes, or
you think you’ve seen all of it when it comes to your body and the way it burns
fat. I get it, I understand. We’re addressing skepticism there. There’s another
one about scientists calling it the future of weight loss, and he says: I’ll be
the first to admit that sounds pretty hypey, but there’s actually some truth to
what I’m saying. He’s definitely addressing skepticism. Credibility builders -
pretty early on. We’ve got Harvard, for one thing, Harvard’s right here, we’re
mentioning them. This is obviously a big fat stack of credibility right here
too. Qualifiers I already mentioned, that it basically works for everybody and
anybody who wants to burn fat. Then testimonials we don’t have for at least
this script. I don’t know if they’ve added some since then or not. Again, this
one’s a little bit longer. Let’s see how many words is this lead here.

(11:31)
It’s about 1,100 words. The other lead was probably maybe 400-500. There’s
no right answer on the lead length. Back in the day, all my leads were 500
words, 400 to 700 words, I would say, and did great. Sometimes I tend to
write longer leads now. I don’t think I really have to, I’m to go back and try and
some shorter leads again, I think, in some of the stuff I write in the future.
The point is it does actually check all these boxes, except for Teasing the

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emotional discovery story. That’s the one thing it doesn’t do. Now we’ll go to
the background story here in just a second. We’re onto the background story.
Who am I? Credibility builders when appropriate. Me or someone close to me
was just like you (in pain). Traditional solutions and advice not working. A
trigger event. Searching for truth and answers.

(12:29)
An optional is that they meet a wise sensei person. Again, that’s if they meet
some expert who’s like, “Here’s the real reason for what you’ve got going on.”
Let’s read through the background story and see where this matches. Like I
mentioned at the beginning, my name is Vince Sant, and I’m a fitness model,
the co-founder V-Shred and Sculpt Nation, which are two of the fastest growing
health brands in the world. I’m also the author of six best-selling fitness and
nutrition programs, which have been bought by more than 1.2 million men and
women in 150 different countries. I’m really proud of my career in fitness and
nutrition, and what I’ve been able to accomplish, but what I want to share with
you today is not something that you will find in any of my fitness guides, and
it’s not a diet plan, a workout video, or anything that you’re thinking of either.

(13:07)
Instead, this discovery is all about how your body and your fat cells
communicate. While it might sound weird, according to major research from
places like Harvard, Purdue University, Penn State, and the University of
California San Diego, the fat cells inside your body actually talk to one another.
It’s a process called “fat cell signaling.” The way it works is that, depending
on a variety of factors like diet, exercise, stress, and even sleep, your fat cells
either decide to hold onto existing fat, and to create new fat from the foods
you eat, or they decide to release your existing fat and to immediately burn
the food you eat as energy, instead of having it stored as fat. The way your fat
cells make this decision is through this process of fat cell signaling, because
once the decision has been made, you’re fat.

(13:51)
cells start communicating (or signaling) the “game plan” to one another, so
there’s not this inconsistent chaos happening inside of your body. The thing is,
and this is something you probably already know, for most people, the default
fat-cell-signaling mode is to hold fat, not to burn it. Why? It’s actually pretty
simple biology. Our bodies were designed to store fat so that it’s available in
an emergency. For most of human history, this was actually a good strategy

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for two major reasons. First, food was often scarce. I’m going to keep going,
but actually what I’m realizing, and I hadn’t looked at this in a while, is for this
one, we’re really leveraging his credibility and them being a big brand. We
actually skip all this stuff. We go to the Who I am and Credibility builders, and
we go right into the Unique mechanism of the problem.

(14:39)
Might have this been better if I did cover some of this stuff? Maybe. It’d be
interesting to test that, but I wanted to note that out because I don’t want to
be insincere, and it still worked. Again, the first one matched the [inaudible]
better, this up one. This one’s actually a little different. But we’re going to be
more mechanism-heavy in this one, as you’re seeing right now. In this case,
the mechanism is part of the story too versus at the end, like a story about
somebody who was in pain. To be honest with you, typically, this still does
better, but in this case with these guys, they really didn’t want a big, heavy
story. That’s why, now that I’m remembering, I went to the mechanism of the
problem and the mechanism of the solution.

(15:30)
First, food was often scarce. Hunters and gatherers might have no problem
finding food during a warm spring month, but then spend several months
starving during a harsh winter. To protect us against the uncertainty of when
our next meal was coming, our bodies would store as much fat as possible
during the good times. That way we could burn through it during the hard
times. The second reason our fat cells’ “default mode” is to hold fat is because
for 95% of human history we weren’t at the top of the food chain. Insulting, I
know, but the truth is we used to be routinely hunted by predators like lions,
leopards, and even crocodiles, and when you’re running through the savanna
on 105 degree day in July, with a majestic-but-terrifyingly-hungry lion hot on
your tail, you better have a lot of energy ready to burn. Otherwise, you’re going
to end up as some big cat’s human-flavored Meow Mix.

(16:14)
Thanks to our stores of fat, we did have enough energy, and the result is that while
some of our unlucky ancestors got eaten by predators, most of them were able
to escape, and thank God for that, because otherwise none of us would be here
today. Of course, here’s the thing: while it used to make sense for our bodies to
store as much fat as possible, nowadays, in 2019, things are a lot different. We
can get food delivered to us on demand, we have a pantry full of snacks, we eat

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three meals a day. If you’re watching this video right now, I’m pretty sure you’re
not too worried about being hunted down by a lion anytime soon. On the one
hand, the fact that we’re not at risk of starving or being hunted is great, but, on
the other hand, it’s got our bodies all screwed up, because today we’re storing
all of this fat we don’t actually need, which is one of the main reasons why the
obesity rate keeps going up and why it can feel pretty impossible to get rid of all
of your excess body fat no matter how hard you try.

(17:00)
You see, here’s the truth, and it’s something most fitness experts would never
tell you, even if you do cardio an hour a day, eat nothing but proteins and
vegetables, and pump iron at the gym six times a week, your body is still going
to try to keep holding on to as much fat as it can. It’s what your body was
designed to do, and this is one of the reasons why so many people find things
like Keto Diet to be so tough, because even if you don’t eat carbs, you still
need to eat protein, and your body just converts that protein into fat instead,
then stores it away for a rainy day. The exception to this is when you get your
ratio of fats, carbs, and proteins just absolutely perfect. Perfection is pretty
freaking hard, which is why so many people ultimately fail with the Keto Diet.

(17:36)
They hit a plateau, or they can’t stay in ketosis, or they lose weight early
on, but then it creeps back on, and this can happen no matter how smart or
dedicated to Keto they are. It sucks, I know, but that’s what happens, and
it’s not just the Keto Diet either. Low fat diets are absolutely awful for you
because low fat means high carb, and when you eat a lot of carbohydrates,
your body immediately turns them into fat, then, you guessed it, st ores that
fat for future energy. So it doesn’t matter whether you’re talking about Keto,
Weight Watchers, Paleo, or any other diet. The reason none of these things
have ever brought you long-term weight loss success is because none of them
change your body’s relationship with fat. They don’t get you out of your “default
mode,” which is to hold fat, which means you will constantly be fighting an
uphill battle for the rest of your life.

(18:17)
Of course, there are exceptions. Let’s stop here too. What do we have? The
real cause of your problem is that your body’s default mode is to hold fat, and
that was an evolutionary mechanism, or a survival mechanism, and it’s still
the case here. The other part of that is that your cells can talk to each other

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and they tell each other where to store fat or release fat. For you, your default
mode is to store fat. That’s the unique mechanism of the problem. As we went
through there, we did use that out of order, but to talk about why traditional
solutions and advice won’t work. The reason I went a little bit deeper on Keto
is just because it’s such a popular diet that it just felt at the time important to
bring it up and really address it at length. Especially at the time when that was
being written.

(19:08)
Keto was probably at the height of its rage. Keto is still quite popular, it still
works, but even today I think it’s not as popular as it was prior to this. Peaked, in
my opinion. We have the problem and we need to get to the Unique mechanism
of the solution. Before we do that, there’s a little bit of testable proof here.
There are exceptions. It’s not like everyone is fat. We all have that one super
annoying friend who can eat whatever she wants without seeming to gain
weight, and we can all think of plenty of pro athletes who are in incredibly
good shape too. When it comes to that annoying skinny friend, first of all, how
old is she? Because in my experience, fat storage tends to catch up to almost
everyone over time.

(19:46)
That friend who can eat anything when she’s in her early twenties, she’ll probably
be singing a very different tune by the time she reaches 40 or beyond. Even
if your annoying skinny friend just really is blessed with the world’s greatest
metabolism, and will always be thin, that’s still extremely rare. So do yourself
a favor, and forget about her for right now, because today I’m talking about the
other 99.9999% of us who weren’t born with the metabolism of a hummingbird.
When it comes to pro athletes, here’s the thing: yeah, they’re in shape, but that’s
because they spend hundreds of thousands of dollars per year in personal
trainers, dietitians, and private chefs to cook them expensive superfoods. Plus,
they work out four to six hours a day, almost every single day, and that’s in
addition to the fact that most of them are genetic lotto winters anyways, which
is why you hear the expression “freak athlete” all the time.

(20:26)
But you rarely hear someone talking about a “freak account” or a “freak lawyer”.
Even then, don’t let pro athletes fool you. They have a dirty little secret too.
It’s something they’re hoping most of us normal folks will never notice. Have
you ever seen what happens to a lot of these pro athletes after they grow

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older or retire? They often start packing on the pounds and struggle with their
weight too. If these guys and gals who are considered “freak specimens” are
routinely blimping up as they get older, what chance do the rest of us normal
folks have? At this point, you may be wondering if you’re screwed, especially
since you now know that your fat cells are talking to one another, and their
default language is to “hold, hold, hold.” Again, what we were doing there is
actually a little bit more of the problem.

(21:03)
Traditional solutions and advice don’t work. If you’re looking for truth and answers,
it’s not about your skinny friend. We’re acknowledging objections and things like
that. That’s what we’re doing. We’re combining these two parts again here. If
you’ve been struggling to reach your weight loss goals... By the way, actually really
important as well, we’re re summarizing the mechanism. Especially since now
that you know that your fat cells are talking to one other, their default language
is to “hold, hold, hold.” We just went on this whole tangent, but I’m going to keep
reminding them of the mechanism of the problem repeatedly throughout, super
important. That way they don’t get lost or forget why this stuff matters. If you’ve
been struggling to reach your weight loss goals, or to achieve that toned, fit body
you’ve been dreaming about in your head for years, then the fact that your body
is normally in fat-holding mode can be even incredibly frustrating.

(21:55)
I really do get it, but here’s the thing: the reason I made this video is to let
you know that you’re not screwed. There is a better way to start burning fat,
and it’s something that is so easy and so effective that literally anyone can
do it no matter if your metabolism feels frozen right now, or you’ve tried and
failed on more diets than there are stars in the night sky. This is also saying
that’s extremely flexible, and it works to match your goals, so no matter if
you’re trying to tighten up your tummy, or you’re looking to shut a significant
amount of weight and do it like yesterday, I truly believe that the breakthrough
I’m going to share can work wonders in your life. Again, here we resum the
mechanism. Now we’re resumming the promises for them, before we get into
the mechanism of the solution, because at this point we went long with the
mechanism and the science really fast.

(22:35)
So now I’m like, “Okay, let me resum mechanism of the problem, but also the
promises.’ Now we’re getting into the mechanism of the solution. It’s based off

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the work of Dr. Michael Caterina, who’s a professor of neurosurgery, biological

(23:18)
TRPV1’s main job is to regulate your body’s temperature and energy usage.
In other words, TRPV1 is like an energy efficient thermostat. It tries to keep
your body temperature just right, without it costing you very much. Normally,
TRPV1’s job is pretty easy. When you start doing strenuous physical activity,
like intense cardio, this activity increases your blood flow, you start sweating,
and your body temperature goes up. Because TRPV1 is like an energy efficient
thermostat, as your body temperature increases, TRPV1 senses it and tells
your fat cells to start bringing their content for energy. That way, your body
can handle the physical stress you’re putting on it without you overheating
or feeling exhausted. Let’s pause for a second because I want to make sure
what I just said. When TRPV1 is activated inside your body, it tells your fat
cells to start burning themselves up for energy.

(24:03)
This is actually incredibly important. In fact, it’s the key to everything, because
what this means is that TRPV1 can actually change the conversation that’s
happening between your fat cells. So instead of your fat cells signaling one
another to hold on to fat, like some hoarder, they work together to burn fat,
like a friendly pyromaniac. The craziest part is this change happens almost
immediately, like if I just started speaking Spanish mid sentence. That’s how
fast you can change the conversation your fat cells are having from “Hold”
to “Burn.” Here’s the really cool thing: while one way to activate the TRPV1
receptors is through super intense workouts, in recent years scientists have
found that we can also activate our TRPV1 receptors in a much simpler way.
That’s just by eating one common spice. This spice is called Capsaicin and
it’s a compound that’s found in red chili peppers.

(24:50)
We’re going to pause for a second. Basically, the main mechanism of the

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problem is TRPV1 and your body heating up to activate TRPV1, and Capsaicin,
which we’re about to share, is going to be part of that solution. This spice
is called Capsaicin and it’s a compound that’s found in red chili peppers.
You might’ve heard that any peppers can help you burn fat or speed up your
metabolism before, and it’s actually 100% true, thanks to Capsaicin. But there’s
also an important catch too, which I’ll share with you in just a moment. In the
right conditions and at the right dosages, scientists have repeatedly found
that Capsaicin in chili peppers can activate your TRPV1 receptors, which not
only gets your body out of fat holding mode, and into fat burning mode, but it
also increases your metabolism too.

(25:34)
There’ve also been studies showing that the right amount of capsaicin can help
you to keep weight off after you’ve lost it, and that’s really exciting news, especially
if you’ve ever experienced that “yo-yo” effect when dieting in the past, which can
be the most frustrating thing ever. Taking the right dosage of Capsaicin has been
found in human and animal studies to help silence ghrelin (the hunger hormone),
and reduce food cravings, maintain healthy blood sugar, keep triglyceride (fat in
the bloodstream) levels in check support healthy cholesterol levels, support a
healthy liver, and promote circulation and a healthy heart. In other words, your
TRPV1 receptors love Capsaicin so much so, in fact, that scientists frequently
call TRPV1 receptors by another name, and that name is “Capsaicin receptors,”
which makes perfect sense since they are so closely-tied together.

(26:20)
On the one hand, it’s pretty crazy, because why do we humans have some built
in “pepper sensor” in our body? But on the other hand, it’s super awesome,
because it means that, yes, the TRPV1 receptors in your body really can be
activated from the capsaicin that’s inside chili peppers, and when this activation
happens, you really can start burning fat, increasing your metabolism and
experiencing more energy too. Plus, what’s really cool is that because you
have TRPV1 receptors throughout your body, when you activate them, you
start burning fat everywhere at once. In other words, it’s not like you just target
belly fat, or just target neck fat, or just target one specific place in your body
at all, instead, you create something called “simultaneous fat release.” The
breakthrough I mentioned at the beginning of the presentation, where you’re
burning fat everywhere, even in the deepest nooks and crannies of your body,
the places that probably feel impossible to target, at least before you knew
about TRPV1.

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(27:05)
In fact, as far back as 2007 in a double-blind, randomized, and placebo-
controlled study involving 44 human participants, that was published in the
journal Bioscience, Biotechnology, and Biochemistry, researchers found that
people who consumed capsaicin burned significantly more fat throughout their
body than those who didn’t, leading the researchers to conclude that taking a
capsaicin supplement regularly could: “Enhance the energy expenditure and
fat burning in humans, particularly those with a high BMI (Body Mass Index).”
Where are we? What are we doing? Where are we in this? Really, this is still part
of the unique mechanism of the problem. We shared capsaicin with them, and
now we’re sharing why that’s part of the solution. The solution is to activate
TRPV1, and capsaicin actually helps us to accomplish that solution, so that’s
why we’re doing that right now.

(27:55)
Meanwhile, in another major study, this one published in the American
Journal of Clinical Nutrition, that was also placebo-controlled, double-blind,
and randomized, researchers divided 40 men and 40 women into two groups,
with the first group getting capsaicin every day, and the second group
getting a placebo (nothing). The study lasted for 12 weeks, and at the end
the researchers found that the capsaicin group saw a significant decrease
in stomach fat. Plus, the capsaicin group lost nearly double the total body
weight of the placebo group on average as well. In a 2016 study published
in the Journal of Biomedical Optics, which was, you guessed it, double-blind,
randomized, and placebo-controlled, when 20 human participants were given
either capsaicin or a placebo pill each day, at the end of the study, researchers
found that the capsaicin group increased their body’s fat burning potential by
46.4%, while the placebo group saw no improvement at all.

(28:45)
These three studies still just barely scratch the surface. A study published
in the journal of Obesity found that capsaicin helps support healthy blood
sugar levels, and could reduce body fat-related inflammation. A major
study published in the journal Cardiovascular Diabetology found that taking
capsaicin led to both long-term weight loss and increased fat burn. And a
2017 study published in the International Journal of Obesity found that not
only did capsaicin activate TRPV1 receptors, but that it significantly increased
metabolism and fat burning potential too. While I could go on all day long,
since the amount of research on capsaicin is truly incredible, I know that what

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you really want to know is if burning fat throughout your entire body, firing up
your metabolism, and getting that sculpture-like body of your dreams, is really
just as simple as eating some chili peppers?

(29:31)
The answer is “no, not really.” Right here we’ve gone from the unique mechanism
of the solution to how out-of-the-box solutions don’t work. I know this is more
subtle than the classic one. If you look at the biz op one, it was much more
classic. This one’s a little more of a variance, but I want to point out where
it is, following the structure. The answer is “no, not really.” The reason why
has to do with that catch I mentioned a few minutes ago. While chili peppers
can definitely be great for your diet, the amount of chili peppers needed to
change your fat cells’ default signals from “Hold” to “Burn”, and activate the
process of simultaneous fat release, so that you get into fat-burning mode
and stay there long-term, is insanely high. So high that even if you’re a chili
pepper fanatic, it’s almost certain that you’d end up sick to your stomach with
horrible indigestion and a trip to the hospital.

(30:21)
Well before you could eat anywhere close to the amount of chili peppers needed
to get your body into fat-burning mode. Again, that’s why out-of-the-box solutions
won’t work, where you can’t just eat peppers. That’s why pretty much all of
the studies I just shared with you, along with dozens of other studies I didn’t,
all used a capsaicin supplement, instead of chili peppers. With a supplement,
you’re able to pack it full of capsaicin at a much higher density than what’s
found in chili peppers, which means you’re able to get the fat burning benefits
of this pepper-based compound without making yourself physically sick. Even
when it comes to capsaicin supplements, you still need to be careful because
these supplements can vary dramatically both in quality and effectiveness.
Many capsaicin supplements on the market aren’t time released, which means
they flood your digestive system with spiciness all at once, which can cause
heartburn and discomfort, and other capsaicin supplements you see sold online
aren’t coated properly, which might not sound like a huge deal, but unless the
supplement has a special coating on it, it’ll get dissolved by your stomach acid
before ever being released into your body.

(31:21)
It’s for these reasons that there’s only one form of capsaicin that I recommend
to my friends and clients, and that’s Capsimax. Capsimax is manufactured

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right here in the U.S., and it provides a maximum strength dosage of capsaicin
in a safe, clinically supported way, without causing digestive discomfort to
those who take it. The makers of Capsimax also get the “coating” thing right.
They use something called OmniBead Technology, which is an advanced way
of protecting capsaicin so that it makes it through the acids in your stomach
without being burned up, then gets time-released into your system, without
causing any digestive discomfort, which means you get the full metabolism-
stoking benefits of this TRPV1-activating super compound without any hassle.
I want to stop here. Capsimax is not the solution. What he’s trying to do is he
looks for a novel solution, as you’re going to see here.

(32:09)
Capsimax has been the subject of numerous human studies involving hundreds
of men and women, and it’s been found to help reduce perceived appetite and
hunger cravings, increased metabolism and energy expenditure, increased
perceived intensity and duration of workouts, support the breakdown of body
fat (Lipolysis), support healthy blood sugar, and reduce waist-to-hip ratio, and
a whole lot more. It makes sense that Capsimax can do all these things. Since
Capsimax is really just an ultra-high-level of capsaicin, but in a time-release
capsule, and with a special coating for better absorption. It’s probably easy
to see why I’m such a fan of capsaicin. But the thing is the company that
makes this special ingredient doesn’t sell it directly to the public. Instead,
only a select group of supplement manufacturers are able to get access to
Capsimax, which is why from the moment me and the team at Sculpt Nation
first heard about Capsimax, we knew it was urgent.

(32:55)
We find a way to make this available for everyone. Again, now they’re realizing
they have to do it themselves. In the past few years, my team at Sculpt Nation
has helped over 1.2 million people and counting. We were obsessed with
bringing the latest breakthroughs in health diet, and wellness to folks all across
America. When we discovered how capsaicin activates TRPV1 receptors in
our body, how it changes the way fat cells talk to one another, and how it
can put your body into fat burning mode quickly, and keep your body in fat
burning mode for the long run, we immediately felt like this was one of the
most exciting weight loss discoveries of our lifetime, which is why about a
year ago we contacted the makers of Capsimax, negotiated with them around
the clock to get the very best price on this game-changing, and normally super-
expensive ingredient.

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(33:34)
Then went to work building something special. We had a simple goal: create
the most powerful fat burning supplement to ever reach the public, make sure
it included a clinically supported dosage of 100% genuine Capsimax in it, then
add in a special blend of additional clinically supported ingredients, so we
could take the fat burning power of Capsimax and put it into overdrive. It
was not easy. In fact, we went through dozens of potential formulas, and
spent hundreds of thousands of dollars on research, development, and
manufacturing. Finally, after a fortune spent ,and many sleepless nights, we
had something that we were extremely proud of, and it’s called Burn. We do
have a lot of people asking for it. The proof it works we don’t really have, we
have all of the studies above, but we do have the start testing it and working
on it, problems and setbacks, and eventually success.

(34:16)
When we get to Burn. Now we’re going to look at the close and see how that
matches, and we’ll get to that in just a moment. We’ve just revealed the process,
now we get the product details, discuss alternatives, keep building up the value,
testimonials if relevant, how to use the product, urgency if we can, scarcity,
personal mission, price justification and reveal, why solution is better, why you
can get it for a bargain, and then you should see here the smart people buy more
stuff that I’ve talked about previously. Let’s jump on it.

(34:53)
It’s called Burn. Every bottle of Burn is made right here, in the United States,
in a state-of-the-art facility that’s GMP Certified, and we chose the name Burn
because that’s exactly what this breakthrough is designed to do. It’s designed
to activate your TRPV1 receptors even if you’re just sitting at a desk or on the
couch, activate “simultaneous fat release,” and switch your fat cell signals
from ‘Hold” mode to “Burn” mode, and keep your fat cells in Burn mode for
as long as you keep using this breakthrough supplement. In the short time
since we released Burn to the public, it’s already been used by thousands of
people, and even though they all have wildly different biotypes and weight
goals, the feedback we’ve gotten from these folks is incredible. Real quickly,
let me show you what the other five fat-melting ingredients inside Burn are.
That way you know exactly what you’re getting inside each capsule, and you
can understand exactly what makes Burn so special. Here we’re still doing
the product details here. In this case, we can get to tell them about the other
ingredients, so we’re going to go through some of the other ingredients here,

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which is part of, again, what’s in the product.

(35:49)
In addition to capsaicin-rich Capsimax, Burn also includes a special patented
ingredient called Paradoxine, which is made from Grains of Paradise. Despite
the name, Grains of Paradise is a spice, not a grain or a wheat, and both Grains
of Paradise and Paradoxine are 100% gluten free. I feel I had to really specify
that because, obviously, with grains, I know people were thinking that was
gluten, and they were going to get fat from that. In a 2013 study published in
the British Journal of Nutrition, scientists divided healthy male subjects into
two groups. The first group received a Grains of Paradise supplement each
day, the second group received a placebo. At the end of the four weeks, the
researchers found that while there were no changes in the placebo group, the
men who took Grains of Paradise showed significantly more brown adipose
tissue, which is a big deal, because brown adipose tissue is one of our body’s
most powerful natural fat burners.

(36:38)
In another major study, this one published in the Journal of Nutritional Science
and Vitaminology, check out what happened when researchers looked at energy
expenditure and fat loss in a group of healthy women over the course of four
weeks. The woman were divided into two groups, with the first group receiving
Paradoxine at the same dosage as you get inside Burn, and the second group
receiving a placebo. At the end of just four weeks, the researchers found that
the Paradoxine group experienced a significant decrease in visceral fat in
the lower abdomen, while the placebo group barely saw any decrease at all.
If you’re wondering what visceral fat is, it’s just a fancy name for belly fat. By
the way, again, notice I defined it, visceral fat. What is it? It’s belly fat. In other
words, this study proved that Parqadoxine specifically targets belly fat, which
is something that most other weight supplements simply can’t say, because
they weren’t formulated to include a powerful extract like Paradoxine.

(37:26)
Then again, most other weight loss supplements also don’t contain a clinically
supported dosage of Capsimax, and that’s really their loss, because when you
combine an optimal dosage of both Capsimax and Paradoxine, it’s easy to see
just how transformational the results can be. Burn also contains an ingredient
called Epigallocatechin, or EGCG for short. It’s a powerful green-tea extract
clinically shown to accelerate fat loss, and a recent study found that EGCG has

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the potential to speed up fat loss by whopping 301%. That’s right. In a clinical
study done on 100 volunteers weighing an average of 212 pounds, EGCG was
shown to literally incinerate fat at an incredible rate. Here’s how the study worked.
Each participant was instructed to limit their calories to 1,850 for men, and 1,350
for women. The limit was imposed so calorie content and binge eating wouldn’t
affect the results. Half of the volunteers were given.

(38:18)
Unmarked pills made of a special green-tea extract containing EGCG, and the
other half were given a placebo. Both groups took the pills for 90 days, and
made no other lifestyle changes, and when the results came back, researchers
couldn’t believe their eyes. The EGCG group lost an average of 30 pounds,
plus, for the EGCG group women lowered their BMI (Body Mass Index) by
12% and lost three dress sizes, and men lost an average of 14% off of their
waistlines and four belt notches. These results are simply incredible. When
me and my team saw this research, plus the numerous additional studies
supporting EGCG’ ridiculous fat burning potential, we knew we needed to add
it to Burn, because between a clinical dosage of Capsimax, Paradoxine, and
EGCG, it’s pretty hard not to feel confident that Burn is going to be a game-
changer in your life.

(39:00)
Plus, in addition to these three ingredients, Burn also includes clinically supported
dosage of Yohimbe - a special plant that’s native to Africa, and that was shown
in a recent randomized and placebo-controlled study to increase fat loss by
30% in athletes. Rauwolscine - a special molecule similar to Yohimbe, and
that’s been shown to trigger the release of Noradrenaline, a potent fat burning
neurotransmitter that’s also sometimes associated with euphoria and mood
elevation. And 100 milligrams of caffeine, which is not just great for energy and
focus, it’s also been shown to reduce appetite and cravings when combined with
capsaicin. Now you have all six of the powerful ingredients that make up Burn,
and you’ve seen the science behind just how special this formulation is. You’re
probably asking how you can get your own bottle of Burn as fast as possible,
and you want to know how often you should take Burn if you want to get its full
fat burning potential.

(39:51)
We’ve gotten through the product details. To be honest, I wish it was easier
for people to get access to Burn, because my goal is to help 5 million men

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and women reach their weight loss goals in the next five years, which is no
small task, but that’s my goal. The truth is, since Burn contains not one, but
two special, patented ingredients, capsaicin-rich Capsimax, and Grains of
Paradise-rich Paradoxine, not only does it cost me and my team at Sculpt
Nation a small fortune to make every batch of Burn, but we’re also at the
mercy of the two companies that produce these patented ingredients, which
means anytime the makers of Capsimax or Paradoxine have a shortage of
ingredients, it means me and my team have a shortage of ingredients as well.
As a result, we only have a limited number of bottles of Burns available at
any given time, and out-of-stocks are a constant risk. I wish this wasn’t the
case, but there’s not much I can do about it, because I simply refuse to use
less powerful versions of Capsimax or Paradoxine, especially when only the
patented versions of these ingredients are supported by such strong, double-
blind, placebo-controlled, and randomized studies. Again, going back to what
were we doing here. Some scarcity. We’re building on scarcity that they can
only do so much, that we have so much and all that stuff.

(41:03)
On top of that, Burn doesn’t just help to activate your TRPV1 receptors and get
you burning fat through your entire body, it helps speed up your metabolism,
improves your energy, increases the duration and perceived intensity of your
workouts, supports healthy blood glucose levels, and so much more. What we’re
doing here, we’re building up the value of the product. Everyone who tries Burn
keeps asking for more of this stuff, because they never again want to worry about
their body being stuck in “Hold” mode, especially after they’ve seen just how
much more fun life can be when you’re burning fat around the clock. As a result
of the fact that Burn is expensive to manufacture, contains special patented
ingredients, and is constantly at risk of being sold out, I frequently don’t have
any bottles of Burn available for the public. Again, we did a little bit of urgency,
but more so scarcity. We didn’t mention how to use the product, I don’t think. We
definitely build up additional value and we did the product details at this point.
We didn’t really discuss and dismiss alternative options in the close yet. But now
we’re going to get to the personal mission.

(42:05)
That being said, I also can’t stand the idea of you not feeling head-over-heels
in love with your body. I want you to be able to wake up each morning feeling
happy with the person you are on both the inside and the outside, and the next
time you go to the mall or your favorite retail store, I want to hear that you

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spent hours inside the dressing room, because every single outfit you tried
on fits so perfectly, and looked so flattering, you couldn’t stand the idea of
not getting them all. That’s why in just a few seconds from now we’re going
to show you how to get your hands on a brand new bottle of Burn, as part of
our breakthrough new Burn the Fat Campaign. First, let me answer the other
question.

(42:42)
How often you should you take Burn? This one is pretty easy. Just take two
capsules of Burn each day, preferably in the morning, and keep doing this for at
least 30 days. Going back to how to use the product, that’s what we’re doing now.
The reason it’s important you take Burn for at least 30 days is very straightforward.
While the six fat burning ingredients inside go to work, activating simultaneous
fat release, and switching your fat cells’ default signals from “Hold” to “Burn”
pretty much immediately, what all the clinical studies and research on these
ingredients has shown is that the longer you take these ingredients, the more
your body can benefit. Plus, because Capsimax has been shown to help keep
weight off once you’ve lost it too, it just makes sense for you to make Burn a part
of your daily routine forever.

(43:19)
That way, you’re continuously activating your TRPV1 receptors day after day,
so your body stays in fat burning mode nonstop and doesn’t go back to the
old default fat holding mode instead. I am personally encouraged by Sculpt
Nation clients to choose at least a three-month supply of Burn, and a six-month
supply if they want to be really covered. That way, you can assure that your
body stays in fat burning mode for the foreseeable future, because loading up
on Burn today helps protect you from future out-of-stocks too. What is that?
A little bit of the smart people buy more thing. Again, we’re building up more
value for it. In the short time since we first launched Burn, it’s already been
used by thousands of people all over the world, and right now I want to give
you the chance to write your own success story by giving you access to Burn
risk-free, and at the biggest savings we’ve ever offered.

(44:06)
Here’s how it works. First of all, Burn is only available on this website, and only
while we have bottles in stock. Again, we have scarcity, but this is also the
urgency about having, while there’s bottles in stock. Which is why if you’re here
right now and we do have even one single bottle available, it’s vital you take

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action immediately and that you don’t put this decision off. This is especially
true because Burn really is different from anything you’ve ever seen or tried
before. Not only does it contain the patented version of capsaicin, which is one
of the only ingredients ever scientifically proven to activate TRPV1 receptors,
and trigger simultaneous fat release throughout your entire body, but it contains
a patented version of Grains of Paradise too, which has been shown in human
studies to directly target belly fat, plus EGCG, Yohimbe, Rauwolscine, and an
optimal dose of caffeine too.

(44:52)
When you consider just how powerful and scientifically backed these
ingredients are, plus how expensive and hard to get they are, especially the
Capsimax and Paradoxine, you can probably understand why Sculpt Nation’s
board of directors is constantly telling me we need to set the price of Burn
to at least $249 per bottle. I always push back and tell them, “Heck no,” but I
actually don’t think they’re being totally unreasonable here either, especially
considering that a year of personal training is going to cost you $1,200 at
least, and going on some super organic grass-fed Keto or Paleo diet probably
costs an extra $5,000 or more on groceries each year. All pro athletes literally
spend hundreds of thousands of dollars annually just to cheat nature and stay
thin. Here’s where we’re going a little bit into dismissing alternatives.

(45:35)
Don’t get me wrong. A healthy diet and exercise are awesome for you. I 100%
think you should eat healthy and exercise, and if you’re a rich celebrity, sure, go
ahead and hire an army of private nutritionists and personal trainers to help you
stay fit too. It’s not like those other options aren’t good. They’re actually great.
It’s just that none of them are as simple, or even as scientifically supported, as
using the ingredients that are inside Burn. This isn’t even controversial science.
It’s pretty much universally accepted. Your body is filled with TRPV1 receptors.
They’re also universally known as capsaicin receptors. When they’re activated
by capsaicin, they switch the signals inside your body so that you stop holding
fat and start burning it instead. It doesn’t get much simpler than that. Yet the
studies have proven this to be true time and time again.

(46:15)
When you add in the five additional fat burning ingredients inside Burn, that’s
just the icing on the proverbial skinny cake. I really do think $249 per bottle
for Burn would be completely reasonable. Like I said, I always tell my board of

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directors to go take a hike, and the reason why is simple. This isn’t about making
money, it’s about helping 5 million people reach their weight loss goals in the
next five years. That’s my obsession. I realized that the more affordable I can
make Burn, the more likely it is that I’ll reach this goal. That’s why right now, as
part of our national Burn the Fat Campaign, when you say “yes” to Burn, and
commit to making a true transformation to your body and life, you won’t need to
spend $249 per bottle, or even $149 per bottle, and why instead, by taking action
today and selecting one of the packages you see below, you can secure your
very own bottle of Burn for just $49 per bottle. Actually, that’s just the start. We
didn’t go too deep on the consequences being worse here, but we mentioned it
should be 249, but instead it’s 49. We did this part here - This solution is better
and will save you money. It’s normally X, but you can get it for Y. We reminded
them about the personal mission again.

(47:26)
Here’s the part where smart people buy more. Notice there was no call to
action yet. When I tell them to click and buy it. You see, because so many
studies suggested the longer you take the ingredients inside Burn, the more
you could benefit from them, and because so many people have been ordering
multiple bottles of Burn at a time, so they can share Burn with their best friends
and their closest family, while being protected from future out-of-socks, me
and my team have created an even deeper discount program as part of our
Burn the Fat Campaign, where for a limited time only you can stock up on
a multi-month supply of Burn for as little as $32.50 per bottle, which is by
far the lowest price you’ll ever see Burn available for. So go ahead and take
advantage of these major savings right now.

(48:06)
By clicking on one of the packages you see beneath the video right now. There’s
your first call to action. What happens after they click the button? Right now I’m
placing your order while there is still bottles of Burn in stock. Once you’ve selected
your package of Burn, it’d be taken to 100% encrypted and secure checkout
page. We will enter your basic order details, and the second you’ve submitted
your order, we’ll process your order and get your supply of Burn shipped to your
front door. Most people pick the six-bottle or three-bottle supply of Burn, since
those options come with the biggest savings of all, but no matter which package
you choose today, not only will you be getting the best deal we’ve ever offered to
the public for Burn, we’re also going to cover the cost of shipping and handling
for you too, which is another $9.95 in savings. So go ahead and get your order

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started now by clicking on one of the packages you see beneath this video, while
there are still bottles of Burn available. Call to action. What happens after you
click? Not a bonus, but the free shipping is kind of a bonus. Now we get to see
the guarantee.

(49:03)
In the past few years, over 1.2 million people have put their trust into me and
my companies, and you don’t get featured on places like NBC, the Chicago
Tribune, the LA Times, Oxygen, Live Strong, and more, or get over 290 5-star
reviews on TrustPilot, unless you’re doing something right. Yet, while the track
record and positive media coverage me and my companies have received
speak for themselves, when you place your order of Burn today from this
website, you’ll automatically be covered by our 60-day 100% money back
guarantee. It works like this: right now simply click on one of the packages
you see beneath this video, and order your own supply of Burn. I’m not saying
bottle. I’m saying supply, because I want them to get multiple bottles. Then,
once your order arrives in just a few short business days from today, I want
you to tear open that package, grab your first bottle of Burn, and start taking
those two easy-to-swallow capsules every day.

(49:51)
I’m positive that once you do this, once you both feel and see the difference that
Burn is making, you’re going to become a loyal Burn user for life. But if I’m wrong
for any reason, and you’re just not over-the-moon, thrilled with your experience
using Burn, just call or email my U.S. based customer service team at any point
over the next two months, and we’ll immediately refund your entire investment
with no questions asked. That’s every single penny back to you, which means
right now, when you click on one of the packages below, and place your order,
you’re simply saying, “Hey, I want to take Burn on a test drive,” and you’ve got
a full 60 days to see, feel, and experience Burn firsthand before you ultimately
decide if it’s right for you. Doesn’t it feel nice to know that I’m the one shouldering
all the pressure here, while you simply get to try out Burn and see how you like it?

(50:31)
I wish everything in life was this easy. While most things aren’t guaranteed, your
experience with Burn is, so go ahead and choose one of the packages you see
beneath this video right now, then place your order with zero risk, because you’ve
got that full 60 day, 100% money back guarantee behind you. Guarantee, second
call to action, and now we’re going to the two choices. I really get to switch the

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urgency. Honestly, I would start putting urgency above the two choices. I may
start doing that because you have to hurry, we don’t know how long, because
that’s what we’re getting to. Actually, we don’t have the urgency here. We do say
at the end of the video. This is the end of today’s video and the choice is yours.

(51:10)
You can ignore everything you’ve seen today, the incredible studies showing
that the ingredients inside Burn can activate the TRPV1 receptors that are
inside of you, that they can help switch the conversation your fat cells are
having, changing your fat cells signaling from fat holding mode fat burning
mode, and trigger the process of “simultaneous fat release” throughout your
entire body, while helping to improve your workouts, your energy, your stamina,
your endurance, and so much more. Ignoring all of this really is an option, and
if that’s the choice you make, there are no hard feelings for me, but I do have
to ask you something. If you’ve been yo-yo dieting for years, or even decades,
and you’ve tried every diet and every new workout routine under the sun, and
yet your body still isn’t where you want it to be, then what’s going to change if
you don’t take action today?

(51:49)
Is it going to be the next fad diet, or some miracle exercise hack, or what? I’m
not trying to be a jerk. I’m just genuinely curious. We all know that the definition
of insanity is doing the same thing over and over, while expecting different
results. If you don’t try something true and genuinely new soon, something like
Burn, then what’s going to change in your life? If you’re struggling to answer
that question, to me, it’s a pretty clear sign that you’re better off making the
second choice, which is to select one of the packages of Burn you see beneath
this video, then try it 100% risk free for the next 60 days. Choosing the second
option is like breaking free of the insane asylum. You’re using real hard proven
science to fundamentally change your body’s relationship with fat. Because
capsaicin can activate your TRPV1 receptor pretty much immediately.

(52:32)
Many folks are shocked by just how quickly they notice a difference when taking
Burn. Ultimately, the decision is yours, but I trust you’ll make the right choice by
selecting your risk-free package below. Thank you so much for spending your
time with me today, and I can’t wait to hear about the difference Burn has made
in your life. Vince. Again, two choices. Didn’t have quite as much urgency here
as I probably could have had. Final call to action. Thank you for watching. Now

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the FAQs. Hey, still here? No problem. I realize we’ve covered a lot in today’s
video, so let me go ahead and answer some of the most common questions I
get asked about Burn. That way you can make your investment today with 100%
confidence. Then we have the questions. Are my fat cells really talking to one
another?

(53:13)
How does Burn change what my fat cells are saying to one another? What
are the ingredients inside of Burn again? What are the terms of the guarantee
again? I’m ready to get started. What now? We’re going back to the big questions
people asked and doing that. Again, this one did differ in some places. It was a
little bit different structurewise, but by the close we were back on track. The big
difference here is a lot more heavy on the mechanism stuff, and not really any
story, versus the biz op one, which had more of a story. But hopefully it’s cause
you another good example of how the copy outline looks and um, yeah.

Stefan Georgi 27
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