ds mConnect : MOODLE DASHBOARD MY FEED TEAM CREATOR State Finished Completed on Tuesday, 1 February 2022, 6:07 PM Time taken 31 mins 56 secs Grade 13.50 out of 15.00 (90%) Question 1 Complete Mark 0.50 out of 0.50 ¥ Flag question In case of Industrial product marketing the customer satisfaction is achieved by factors like. < Select one: a. Product design, demand analysis, pricing, service, long term relationship with customers. b. Product design, demand analysis, technical requirements, resource utilization, long term relationship with customers. c. Product design, demand analysis, technical requirements, resource utilization, Service d. Product design, demand analysis, promotion, serviceQuestion 2 Complete Mark 0.50 out of 0.50 VY Remove flag Which of the following elements is not part of Porter's Five Forces model for industry competitiveness? Select one: < a. Threat from government. b. Power of buyers. c. Threat of substitutes. d. Threat of suppliers.Question 3 Complete Mark 0.00 out of 0.50 Y Flag question Law governing media in India are Select one: a. Code for Commercial Advertising on Doordarshan and All India Radio b. A, C, D, E c. The press council Act, 1978 d. B, F e. Norms for Journalist Conduct issued by the Press Council of India f. Electronic Media Monitoring Centre (EMMC) g. Cable Television Network Rule, 1994 h. A, B, C i. A, B, C, D, E, F j. Code of conduct of the News Broadcasters AssociationQuestion 4 Complete Mark 0.50 out of 0.50 Y Flag question The research objectives in the second step of marketing research process should be defined into particular: Select one: a. Financial amounts b. Information needs c. Time allotments d. Marketing goalsQuestion 5 Complete Mark 0.50 out of 0.50 Y¥ Flag question Concerning market segmentation, all of the following statements are correct except Select one: a. only for-profit organizations practice market segmentation. b. market segmentation attempts to divide the total market into smaller groups. c. firms that practice market segmentation don't necessarily change their products to meet the needs of different market segments. d. there are too many variables to attract all customers using the same marketing mix. <Question 6 Complete Mark 0.50 out of 0.50 Y Flag question The determination of whether pencils are consumer products or business products is based on Select one: < a. the total price paid for the pencils. b. the number of pencils purchased. c. the purpose for which the pencils are purchased. d. where the pencils are purchased.Question 7 Complete Mark 0.50 out of 0.50 Y Flag question Which of the following isn’t part of company’s macroenvironment? Select one: a. Industry Competitors b. Demographic Environment c. Economic Environment d. Natural EnvironmentQuestion 8 Complete Mark 0.50 out of 0.50 Y Flag question Select the type of research from following to identify the demographic groups who prefer diet soft drinks and reasons of it. Select one: a. Survey research b. Ethnographic research c. Descriptive research d. Experimental researchQuestion 9 Complete Mark 0.50 out of 0.50 Y Flag question When one product becomes part of another product that is destined for resale, the first product is considered Select one: a. a business product. b. to be destined for the industrial market. c. to be destined for the commercial market. d. a consumer product.Question 10 Complete Mark 0.50 out of 0.50 Y¥ Flag question Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with room to store her books. She is not familiar with scooters, and this is a major < purchase for her. The purchase will probably involve: Select one: a. low-involvement problem solving b. dedicated cognitive behavior c. low-involvement decision making d. extensive decision making e. limited decision makingQuestion 11 Complete Mark 0.50 out of 0.50 Y Flag question All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT: Select one: < a. age b. Personality c. gender d. Lifestyles e. reference groupsQuestion 12 Complete Mark 0.50 out of 0.50 Y Flag question ___ is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization. Select one: a. Opportunity analysis b. Stakeholder analysis c. Market sampling d. An internal audit e. Environmental scanningQuestion 13 Complete Mark 0.50 out of 0.50 Y Flag question Which of the following are the sources of marketing intelligence in research? Select one: < a. All of the above b. Competitor intelligence c. Customer feedback d. Newspaper articlesQuestion 14 Complete Mark 0.50 out of 0.50 Y Flag question In order to expand its sales into the U.S. market, BRL, an Australia-based winemaker, agreed toa merger with a U.S.-based wine distribution company. According to Ansoff’s strategic opportunity matrix, BRL would be implementing < a___Strategy. Select one: a. Diversification b. Divestment c. market development d. product penetration e. product developmentQuestion 15 Complete Mark 0.00 out of 0.50 VY Remove flag When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying Select one: a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacyQuestion 16 Complete Mark 0.50 out of 0.50 VY Remove flag Mr. Lakshya conducts online marketing research on regular interval at work. Which of the following is not an advantage to him? Select one: a. Easy for respondents to complete b. It is cost effective c. Respondents cannot remain anonymous d. Easy to control the respondents in surveyQuestion 17 Complete Mark 0.50 out of 0.50 VY Flag question All of the following are characteristics of culture EXCEPT: Select one: a. culture is learned b. culture is an inherent trait c. culture is dynamic d. culture is functional e. culture is pervasiveQuestion 18 Complete Mark 0.50 out of 0.50 Y Flag question The process of collecting information about the external marketing environment is Select one: a. marketing management. b. environmental management. c. environmental scanning. d. marketing research.Question 19 Complete Mark 0.50 out of 0.50 Y Flag question Which method should be used by the researcher for data collection when respondents are not willing to provide information? Select one: a. Focus groups b. Personal interviews c. Observational research d. Internet surveysQuestion 20 Complete Mark 0.50 out of 0.50 Y Flag question Which of the following products would most likely be classified as a business product? Select one: a. Lycra (spandex) b. An automobile c. Accounting services d. A computerQuestion 21 Complete Mark 0.50 out of 0.50 Y Flag question Which technique operates by peeling back layers of the company which is designed for use in the preliminary stages of decision-making processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds. Select one: a. VRIO b. SWOT analysis c. OKR'S d. TOWS analysisQuestion 22 Complete Mark 0.50 out of 0.50 Y Flag question is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning < Select one: a. PESTLE analysis b. TOWS analysis c. SWOT analysis d. VRIO frameworkQuestion 23 Complete Mark 0.50 out of 0.50 Y Flag question Mr Vaibhav is confused about using the marketing research process, as he knows that there is some problem in business but not knowing the specific reasons to investigate. He is supposed to have problems with: Select one: a. Identifying Problem and research objectives b. Developing a research approach c. Developing the research plan d. Data Collection <Question 24 Complete Mark 0.00 out of 0.50 Y Flag question You need to buy tires for your school bus that you use for ferrying students to school. They are the same type tires used on Tata Motors 4 ton commercial trucks, and you buy them from Industrial Tire Company. Your tires are classified < as Select one: a. business products. b. commercial products. c. service products. ¢ d. consumer products. ) CeQuestion 25 Complete Mark 0.50 out of 0.50 ¥ Flag question An example of a segmented market would be Select one: a. High-income and low-income consum being treated the same at Burger King. b. Maruti separating its potential customers into economy car buyers and luxury car buyers. c. Bisleri marketing its product to all residents of the India with one marketing mix based on the concept pure and safe drinking water #piyobisleri d. Sundar Nursery seeing residents of urban areas and rural areas as one market needing trees.Question 26 Complete Mark 0.50 out of 0.50 Y Flag question Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to make cheesecake in the traditional manner. This is an example ofa___ strategy. Select one: a. Divestment b. market development c. product penetration d. Diversification e. product developmentQuestion 27 Complete Mark 0.50 out of 0.50 Y Flag question factors are those which relate to the presence and development of technology, on either a local or global scale. These change offers risks, opportunities and threats to businesses, For example, Computer calculation speed/power, Engine efficiency, Internet connectivity, Wireless charging, Automation Select one: a. Natural b. Political c. Economical d. Technological <Question 28 Complete Mark 0.50 out of 0.50 Y Flag question Marketing research is linking the to the marketing organization through information. Select one: a. Intermediaries b. Customer c. Brand d. ServicesQuestion 29 Complete Mark 0.50 out of 0.50 Y Flag question Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of: Select one: a. situational convenience b. consistent decision making c. buyer’s harmony d. routine response behavior e. limited decision makingQuestion 30 Complete Mark 0.50 out of 0.50 Y Flag question Rohan is a marketer and is working on the promotional campaign designed to reach a target audience in a new international market. He is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced Select one: a. Economic environment. b. Legal environment. c. Socio-cultural environment. d. Competitive environment. <