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    Group Assignment - 1

    Uploaded by

    Manvika
    This document contains summaries of different business strategies and joint ventures between companies: 1) Samsung and Belkin will form a joint venture to produce affordable fitness bands under Rs. 3000 using Samsung's software and Belkin's hardware. They will share profits 51% to Samsung and 49% to Belkin. 2) Puma will acquire Fitbit to invest in health technologies and tracking. This will benefit both companies by expanding their product lines and markets globally. 3) IndiGo aims to diversify into hospitality businesses like travel, accommodations, and cafes through conglomeration to reduce risk and strengthen other revenue streams when airline markets are weak.

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    Group Assignment - 1

    Uploaded by

    Manvika
    42 views10 pages
    This document contains summaries of different business strategies and joint ventures between companies: 1) Samsung and Belkin will form a joint venture to produce affordable fitness bands under Rs. 3000 using Samsung's software and Belkin's hardware. They will share profits 51% to Samsung and 49% to Belkin. 2) Puma will acquire Fitbit to invest in health technologies and tracking. This will benefit both companies by expanding their product lines and markets globally. 3) IndiGo aims to diversify into hospitality businesses like travel, accommodations, and cafes through conglomeration to reduce risk and strengthen other revenue streams when airline markets are weak.

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    PPOM

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    This document contains summaries of different business strategies and joint ventures between companies: 1) Samsung and Belkin will form a joint venture to produce affordable fitness bands under Rs. 3000 using Samsung's software and Belkin's hardware. They will share profits 51% to Samsung and 49% to Belkin. 2) Puma will acquire Fitbit to invest in health technologies and tracking. This will benefit both companies by expanding their product lines and markets globally. 3) IndiGo aims to diversify into hospitality businesses like travel, accommodations, and cafes through conglomeration to reduce risk and strengthen other revenue streams when airline markets are weak.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views10 pages

    Group Assignment - 1

    Uploaded by

    Manvika
    This document contains summaries of different business strategies and joint ventures between companies: 1) Samsung and Belkin will form a joint venture to produce affordable fitness bands under Rs. 3000 using Samsung's software and Belkin's hardware. They will share profits 51% to Samsung and 49% to Belkin. 2) Puma will acquire Fitbit to invest in health technologies and tracking. This will benefit both companies by expanding their product lines and markets globally. 3) IndiGo aims to diversify into hospitality businesses like travel, accommodations, and cafes through conglomeration to reduce risk and strengthen other revenue streams when airline markets are weak.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    PPOM

    GROUP
    ASSIGNMENT -1
    JOINT VENTURE
    OBJECTIVE To introduce flagship fitness bands at lower cost and
    compete with other companies in this market. To
    produce budgetary bands under Rs3000 using
    Samsung’s software technology and Belkin’s hardware
    and other raw materials.

    Innovation that betters life!


    BUSINESS PLAN
    Samsung and Belkin will invest in this joint venture to set up manufacturing factories
    * in different parts of the world to produce fitness bands. Samsung and Belkin will share
    51% and 49% profit. This joint venture will help both the brands in increasing their
    reputation in the market.

    BUSINESS STRATEGY
    The target audience would be 18-40
    * The market plan would be to spread awareness of new fitness bands using different
    marketing strategies and find new ways to improve brands and services.
    MERGER & ACQUISITION
    Puma observed a decrease in the sale of the brand’s
    OBJECTIVE online product PumaTrac app. Puma then decided to
    invest more in modern core technologies so that
    Athletes and Tech-savvy people keep track of their
    health. Fitbit is the premium brand in the wearable
    technology industry and has long been one of the best
    fitness trackers, but it lacks the coolness and
    convenience of a bona fide smartwatch.
    This M&A will benefit global retailers, including puma
    and Fitbit, to come with a new product globally.

    Your Health Is On Your Wrist.


    BUSINESS PLAN
    To drive brand awareness
    * To increase subscription revenue
    To attract a large number of customers.

    BUSINESS STRATEGY
    Marketing plan- All the modern techniques to promote our product, i.e., Social Media
    Marketing (Instagram, Youtube)

    * Pricing- Odd-even pricing strategy with customized bands.


    Positioning- A premium brand is offering a high-quality smartwatch.
    Target Audience- Age group 18-40.
    Channel- Puma stores (Nishe customer segment)
    ALLIANCE
    OBJECTIVE
    To share marketing strategies and market reach to offer a
    new collection of summer wear and introduce new home
    decors.
    PURPOSE
    Zara is well known for its fabric quality and Chumbak for its
    quirky prints; in this collaborative alliance, we'll be
    introducing a clothing line that will bring attention. Zara can
    introduce its home decor in India with Chumbak's experience
    in the lifestyle sector.
    The primary goal of this alliance would be to strengthen its
    market position and accomplish business growth. Zara can
    reach out to the Indian market and Chumbak on a global
    scale. This alliance would improve both of their financial
    situations. This collaboration will broaden their customer
    base while also sharing risks and costs.
    ALEXANDER WANG X H & M
    Both the brands came into an alliance with the Alexander Wang exclusively designing
    shoes for a limited period showcasing at the line of stores of H & M for a limited period
    of time. The main objective is to support each other’s brand positioning and making the
    new generation of potential customers aware about the brand name and the products of
    Alexander Wang.
    CONGLOMERATE
    IndiGo is one of the leading domestic
    airlines in India.
    IndiGo aims to diversify its company
    stepping foot into the hospitality
    business like Cruise Travel aka Indiwaves,
    Indigo Accommodations, and Indi Café by
    Indigo.

    Travel Made Easy


    PURPOSE OF CONGLOMERATE IN MAKING
    When the market for IndiGo Airlines is weak, they will have the subsidiaries, and it will
    help the company diversify its revenue stream.
    Reduce market risk, strengthening other parts of the business to drive profit margins
    until the market wind changes and IndiGo Airlines starts improving.
    SUBMITTED BY
    Abhinav pathak 21050341001
    Ashutosh Kondawar 21050341009
    Gaurav Kurdekar 21050341023
    Malavika Manoj 21050341025
    Manvika Gautam 21050341027

    Thank you

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