University of Sialkot

Department of Business Administration

Internship Report
TAYYAB HOSIERY INDUSTRY LIMITED

A REPORT SUBMITTED TO THE DEPARTMENT OF BUSINESS

ADMINISTRATION, UNIVERSITY OF SIALKOT, MAIN CAMPUS,
SIALKOT IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF BECHLORE OF
BUSINESS ADMINISTRATION

Submitted By:
Student Roll No.: 18102001-131
Student Name: Ahsan Saleh Fyyaz
Session: 2018-2022
Date of Submission: 24-10-2021

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 DEDICATED

I want to dedicate my work to my honorable parents and respectable

teachers, whose prayers and efforts make me able to do this task. I

dedicated my work to my family and my parents.

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 EXECUTIVE SUMMARY

This is an internship report regarding the different products of Tayyab Hosiery industry. It starts with
an introduction about Sports wears products followed by the introduction of Tayyab Hosiery industry.
It gives a briefing about all the sports wears products of Tayyab Hosiery industry.
Tayyab Hosiery sports Industry (Pvt) Ltd. needs no introduction in Pakistan because of its famous
brands in sports goods and garments. Tayyab Hosiery group is situated in Sialkot. The Tayyab Hosiery
factory is producing the famous brands in sports goods and garments these may include Motorbike
wears, auto car racing wears, sports wears, driving wears etc.

The departments which I have visited for my internship are main departments of this setup. This report
covers their structure, working, functions, strategies and connection with other departments for the
completion of their day to day activities. The Tayyab Hosiery group is involved in some other kinds of
business but our focus remains to sports goods as it may exceed our scope otherwise. The organization
holds good name into local market but it is also emerging in the Gulf market. Their Slogan is seen on
different documents as “The innovative edge”. They have captured the most of the countries some of
them may include England, Germany, Japan, Korea, France. It is to be note that they are exporting the
goods with the name of their clients.

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 ACKNOWLEDGEMENT

Start with the name of ALLAH The Most Gracious, The Most merciful and the Holy
Prophet (S.A.W.W) who gave us the real way to live. It is just the blessing of Allah that I
am here now and able to accomplish my objective.
I acknowledge my teachers who provided me with comprehensive knowledge about
Business Administration Courses and by providing an opportunity to complete my
internship in Tayyab Hosiery industry .I am really thankful to the branch management
because without their guidance I would not have been able to complete my internship.
The acknowledgement is also to my parents who supported me and enabled me to
fulfill my requirement in such a crucial time just for my best future.

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1 Table of Contents

2 REPORT INTRODUCTION AND INTERNEE WORK................................. 8

2.1 Purpose: ...................................................................................................................................................................8
2.2 Scope: .......................................................................................................................................................................8
2.3 Objectives: ...............................................................................................................................................................8

3 OVERVIEW OF THE ORGANIZATIONAL .................................................... 10

3.1 Brief history of organization: ............................................................................................................................ 10
3.2 Vision and Mission Statement .......................................................................................................................... 10
3.2.1 Vision ................................................................................................................................................................... 10
3.3.1 Mission ................................................................................................................................................................. 10
3.4 Nature of the organization: ................................................................................................................................ 10
3.5 Products & Services Lines: ............................................................................................................................... 11
3.5.1 Flame Auto Racing wears ................................................................................................................................. 11
3.5.2 Go Kart Race wears .......................................................................................... Error! Bookmark not defined.
3.5.3 Motorbike Race wears ....................................................................................... Error! Bookmark not defined.
3.5.4 Sports wears. ...................................................................................................... Error! Bookmark not defined.

4 PESTL ANALYSIS ...................................................... 13

4.1 Economic Factors ................................................................................................................................................ 13
4.2 Socio-cultural Factors ......................................................................................................................................... 13
4.3 Technological Factors ........................................................................................................................................ 13

5 ORGANIZATION STRUCTURE .................................. 14

5.1 Organizational hierarchy chart: ........................................................................................................................ 14
5.2 Number of employees: ........................................................................................................................................ 15
5.3 Introduction of all departments: ....................................................................................................................... 15
5.3.1 Marketing Department: ...................................................................................................................................... 15
5.3.2 Production Planning and Development Department:.................................................................................... 15
5.3.3 Model Room:....................................................................................................... Error! Bookmark not defined.
5.3.4 Costing: ................................................................................................................ Error! Bookmark not defined.
5.3.5 Production Department: .................................................................................................................................... 15
5.3.6 Accounts: ............................................................................................................................................................. 17
5.3.7 IT Department: .................................................................................................................................................... 17
5.3.8 Sales Department: ............................................................................................................................................. 17
5.3.9 Organizational Management Analysis: ........................................................... Error! Bookmark not defined.

6 PLAN OF MY INTERNSHIP PROGRAM .................... 17

6.1 Starting and ending dates of Internship: ....................................................................................................... 17
6.2 Name of training departments and duration: ................................................................................................ 17

7 TRAINING PROGRAM ................................................ 18

7.1 First, Second and Third weeks training and tasks performed; ................................................................ 18
7.2 Orientation ................................................................................................................. Error! Bookmark not defined.
7.3 Fourth, Fifth and sixth weeks training and tasks performed;................................................................... 22
7.4 Seventh and Eight Weeks training and task performed: ........................................................................... 25

9 CRITICAL ANALYSIS ................................................. 29

11 SWOT ANALYSIS ....................................................... 30

11.1 Strengths ................................................................................................................................................................ 30

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11.2 Weaknesses ........................................................................................................................................................... 30
11.3 Opportunities......................................................................................................................................................... 31
11.4 Threats .................................................................................................................................................................... 32

14 CONCLUSION............................................................. 33

15 RECOMMENDATIONS: .............................................. 34
15.1 Suggestions: ......................................................................................................................................................... 34

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 PART ONE

2 Report introduction and internee work

In BBA program under University Of Sialkot require 8 weeks internship in any recognized
organization. The objective is to provide the students an opportunity to gain experience to work in the
environment of that organization.
For this regard, when I had to choose an organization, I visited some companies. The reason to choose a
Company is that, I have a wish to do job in Company. Among so many companies, I choose Tayyab Hosiery
Industry Limited at New Miana Pura Roras Road Street NO 09, near RAILWAY Line Sialkot.

The wonderful building, fully equipped, and have 200 employees. Here I learned a lot, and gain experience to
work in the manufacturing environment. I worked there in Marketing Department and Production department.
My internship report consists on introduction of Jazz International Industry Ltd. and its Marketing System's
team.

The success of this effort of course goes to all staff members of the Company who cooperate with me fully share
insights and convey me the knowledge regarding their work. Thanks to all.

2.1 Purpose:
The purpose to do the internship report was to explore the learning of my practical field. The main
purposes are:

• To know about the professional life in organizations.

• To improve my personal skills in industrial sector.
• To gain the experience that will be helpful for me in the future.
• To apply the best methodology procedure.
• To know what sort of changes Marketing brings in business activities.
• And for gaining experience of managing time, things, and people.

2.2 Scope:
As an internee in Jazz International industry the main focus of my study research was on basic
concepts and procedures of running any business. These concepts include internal and external
environment of business. Internally business activities were related to employees and management
staff of Tayyab Hosiery industry. So this study from the relevant department will help me in my
practical and professional life.

2.3 Objectives:
The object of this report is to know the maximum working of the Tayyab Hosiery industry which
includes:

• To objectively observe the operations of Tayyab Hosiery Industries (pvt) Ltd.

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• To make recommendations or implementation plans for the improvement of the Operations of
the Tayyab Hosiery industry.
• To know who to deal with the customers and clients.
• To know that how the companies works in the competitive environment.
• To learn the changing environment.
• To gain the knowledge this will be helpful for me in the professional field.
• To give the experienced services to every individuals.
• To understand the customer’s needs and wants.
• To convince the people for more relationship.
• To run the business in the effective way and lower its cost.
• To create and manage the value in customer’s mind.

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3 Overview of the Organizational
The Tayyab Hosiery industry limited is a manufacturing entity. It is manufacturing sports and garments
wear. It is producing sportswear, Sport Uniform, Sublimation and garments as a raw material for track
suit, trouser, gloves etc.

The nature of products of Tayyab Hosiery is consumer durables and interiors. It is a private limited
company.

3.1 Brief history of organization:

It started its operations in 2019 at Sialkot with the philosophy of offering products to our customers that
we ourselves would be proud to use. Established in 2018 and in the last 5 years it has become the
leading manufacturer of following products in Pakistan. After that they took the orders for making the
sports goods on large scale and this contract gave them a new passion to become a well known
organization in Pakistan. Within the years of its establishment it started nourishing at a remarkable pace
and started meeting the order of different companies. Once the setup started increasing it was decided
to open its retail outlet and wholesale depots throughout the country. Now the company has more then
200 retail outlets, more than 1600 dealers and 15 wholesale depots all over the country. The company
then took another step and entered into the export market realizing that the country was in dine head of
foreign exchange. The exports were made on international standard and right time delivery became the
basis and the Ali Baba of Tayyab Hosiery and the same trend continues.

3.2 Vision and Mission Statement

3.2.1 Vision
Our Mission is to provide our customers with a variety of the highest quality Products, available at fair
prices, prompt deliveries with superior services. We will pursue our mission by continuously improving
our facilities, process, products and our most important resource, our people

3.2.2 Mission
In Our mission is to provide everyone from first time participants to professional Boxing with the worlds
best sports gear, training gear and leisurewear. The Tayyab Hosiery strives to be the global leader in the
sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are
consumer focused and therefore we continuously improve the quality, look, feel and image of our
products and our organisational structures to match and exceed consumer expectations and to provide
them with the highest value. We are innovation and design leaders who seek to help athletes of all skill
levels achieve peak performance with every product we bring to market

3.3 Nature of the organization:

The Tayyab Hosiery Sports wears, Boxing gear, Causal wears industry is producing the sports goods
mainly meeting the demands of not only local market but also international markets. Tayyab Hosiery

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Industry is manufacturing concern and producing the consumer durables products. It is private limited
company and it includes in the large scale organizations of Pakistan.

Products & Services Lines:

The Tayyab Hosiery introduce many Sportswear, Boxing gear, Causal wears product and services .The
Tayyab Hosiery manufactured product and supplies to other country .The Tayyab Hosiery company
provide many services for our customer for easy to purchases products .Company provide the services
for customer like personal information ,customer privacy. Shipping policies etc The Tayyab Hosiery
manufactures many products related to Sportswear products Like Kart wear suite, Car racing wear
suite, Bike wear gloves, Racing shoes etc. The Tayyab Hosiery industry introduce the products
The Tayyab Hosiery industry is running the following products:
Products made by Tayyab Hosiery industry:

All products which made by Tayyab Hosiery industry like Sports wears, Sports Uniform, Boxing
equipment, etc.

• Sports wears,
• Sports Uniforms
• Sublimation wears
• Gloves collection
• Boxing equipments
• Martial Arts

Sports Wears:
Polo shirt Hodiees T.shirt Rain shirt Jersy Leady shirt

Sports Uniform

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 4 PESTL Analysis

4.1 Economic Factors

Marketers need to consider the state of a trading economy in the short and long-terms. This is
especially true when planning for international marketing. You need to look at:
 Interest rates.
 The level of inflation Employment level per capita.
 Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on.

4.2 Socio-cultural Factors

The social and cultural influences on business vary from country to country. It is very important that
such factors are considered. Factors include:
 What is the dominant religion?
 What are attitudes to foreign products and services?
 Does language impact upon the diffusion of products onto markets?
 How much time do consumers have for leisure?
 What are the roles of men and women within society?
 How long are the population living? Are the older generations wealthy?
 Does the population have a strong/weak opinion on green issues?

4.3 Technological Factors

Technology is vital for competitive advantage, and is a major driver of globalization. Consider the
following points:
 Does technology allow for products and services to be made more cheaply and to a better standard of
quality?
 Do the technologies offer consumers and businesses more innovative products and services such as
Internet banking, new generation mobile telephones, etc?

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5 Organization Structure
There are two structure of organization that is hierarchal and flat structure. The Tayyab Hosiery industry limited
Sialkot has hierarchal structure. It has large number of departments, each has good force and jobs are allocated
to each department and independent and separately, headed by separate department head. There are very few
cases at Tayyab Hosiery sports Industry Sialkot where two or more departments are being headed by a single
person. There is a long chain of command, each chain member having one or more sub-ordinates there are large
number of level like resident director, general manager, managers, Assistant managers,
staff/supervisor/foreman, and workers. A very short spans of control each member having.

5.1 Organizational hierarchy chart:

The Hierarchy chart of Tayyab Hosiery Sialkot is as:

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Number of employees:

The Tayyab Hosiery sports was started with very little number of employees but now it is counted
among large organizations of Pakistan. Tayyab Hosiery sports is operating two sport goods factories
in Sialkot.The total number of employees with this sport goods is more than 200 employees.

Main office:
Its main office is in Sialkot.

5.2 Introduction of all departments:

It has number of departments being headed by department’s head, which is mostly a manager. The
Tayyab Hosiery sports industry have it HR, sales and product development department at Sialkot.
These departments work in coordination so that output of the one department makes the input of the
other and hence this process goes on until the completion of the process in unified way.

The functions of these departments are as follows, however these department work beyond this it is
just their basis functions or working:

5.2.1 Marketing Department:

To generate the demand through different tools and to analyze the market trends and pass all the
information to the related departments for the manufacturing of the final product according to the
market demand is the responsibility of the Marketing department.

5.2.2 Production Planning and Development Department:

Production planning and development is responsible to coordinate the activities of sample
development section that is model room and mainly to allocate the activities to the production roles. It
receives the demand form the marketing department in term of number of particular material required
to make the goods. It then works to check the feasibility of the orders received from marketing
department. It also check the availability of materials required for production. After all these process
they develop the production plan and allocate the activities to the production units according to the
capacity of unit.

5.2.3 Production Department:

The largest and the far most important department in any factory is always is production department.
This department is divided according to their functions and they are in alien in such a way that output
of the one is the input of the other.

Following are the sub production departments:

The first step in the production process is to issue bladder, chemicals and primary from the stores, the
issued material is sent to machinery controllers and main production unit where it is made by different

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kinds of machineries and convert to football, basket ball, rugby ball etc. This process contains rubber
sheet which is printed by different dyes and design. Then these sheets should provide a shape which is
used to made goods like football. After making raw material for good, these football goes to sewing
department where it stitches the sports wears as according to the requirement. Back coating
department receives the polishing . This back coating material is manufacture inside the factory and
also procure from outside. These are then sent to the over locking department. After the over locking
the football is prepared.
Here the inspection is started and after the inspection the footballs are sent to the packing section
where they are packed in the plastic sheets and then finally they are sent to the relevant god-owns for
dispatch to the depots.
The factory is lead by the factory manger, who is as well the production manager. The production
manger is further assisted by the assistants. There are numbers of foremen and supervisors with a large
number of machines and workers who are caring daily production activities.
Quality Assurance and Control Department:
Quality assurance department is responsible to maintain the quality of not only raw material but
finished goods also up to mark.
This department is divided in to two section one section is responsible to check the quality of the
incoming raw material and the other is responsible to check the quality of the goods in process and at
final stage. The section who is at checking the acuity of incoming material receives the sample of
incoming material along with the approval slip from the receiving room.
Human Resource Department:
The human resource department is basically responsible for all the matters relating hiring and firing of
employees. The HR department is responsible to provide the man power to the all other departments. This
department also holds all the record of the employees which is presented when needed to general manger and
other related authorities. It is also responsible to conduct the tests and interviews of the employees for hiring.

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 5.2.4 Accounts:
One manger along with the assistant manger is leading the accounts department. This department is
dealing with salaries issues. This department performs the activities, which includes wages and
salaries, provident fund, budgets, bill verification, payments to suppliers, accounts management,
pensions, loans and different expenditures.

5.2.5 IT Department:
IT department is responsible to manage all the activities relating to computer systems and database.
This department works as the system support department for all the other departments so that they can
perform their activities in a better way. They generate different reports in database on the requests of
employees from different departments. This department holds the strength of nine employees which
includes three programmers, three assistants and two hardware supervisors and one manger.

5.2.6 Sales Department:

As a sale department is situated at Modesty sports Display so this reports includes only those findings
which were collected from different employees at Tayyab Hosiery factory. The sales department is
headed by the country sales manager, who is answer able to the chief operating officer.

6 Plan of My Internship Program

I had done my internship which was of 8 weeks. I had done this internship in Chudry Street Kashmir
Road Sialkot Branch. This branch is situated at Sialkot. The position of this branch is very good. The
branch manager is very nice person. He gave training to me and coordinated nicely with me. The
whole staff was kind with me. They all put their best to provide training to me.

6.1 Starting and ending dates of Internship:

I started internship on 04-03-2021 to 04-08-2021

6.2 Name of training departments and duration:

The duration of the internship program was 8 weeks.
The staff of the branch was much cooperative. They gave me training in Social Media Marketing
department of the branch. I have got experience in marketing department .In this department learn and
gain much knowledge.

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 7 Training program

7.1 First, Second and Third weeks training and tasks performed;
There are some special tasks assigned to me, during my training period and detailed of it.
Social Media Marketing (SMM)
Social media marketing refers to the process of using social media platforms to attract traffic and
attention. By using social media you can increase exposure and build meaningful relationships with
your customers. Social media marketing is all about listening to what your customers have to say
engaging in the conversation, and sharing valuable content. Social media is really an amazing platform
to build your brand, generate leads and promote your products or services. You can create your own
Facebook business page also. You can add details about your business, website URL etc. The page
likes your business page makes your brand more popular, the increase in page likes or post likes, shares
helps you to build your brand easily. The same concepts with few tweaks are applicable to other social
media channels like Twitter, Google, LinkedIn, Face Book, Email etc. It is important for a business to
choose the network that supports your brand image

Marketing on Face book and Instagram

Social media is most important for any business .Social media is best way for growing business.
First of all The company want to built relationship with customer and advertisement our products so I
learn how to create relationship with Facebook and Instagram . Facebook and Instagram is more
important feature or tools for introduce company product and create new customer relationship.
Instagram marketing
Instagram marketing refers to using Instagram to grow brand awareness and launch new products.
Instagram allows you to build your brand and connect with followers in a personal way. With over one
billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow
organically.
To get started with Instagram marketing, you’ll need to set up an Instagram Business account or
Instagram Creator account. Begin by setting up a personal account, then follow the instructions above
to create your business profile.

7.2 How do I promote my business on Instagram?

• Use hashtags for discoverability
• Launch giveaways and contests
• Respond to messages and comments with automation
• Publish Reels and Stories
• Work with Instagram influencers
• Launch Instagram ads
There are many ways to approach marketing on Face book and Instagram
Face book and Instagram is helpful to make sale more and create relationship. It involves
understanding the goals of your customer and partnering with them to overcome challenges.

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 Face book is tool create to the business that wish to form an authentic relationship with their customer.
It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales
and customer services reps to connect with consumers interested in a brand.
1st week I learn about how to Facebook page create and how to do marketing through facebook .I learn
create or set up facebook page
Face Book Business page

A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and
public figures. Businesses use Pages to share contact information, post updates, share content, promote
events and releases, and perhaps most importantly connect with their Facebook audiences. Before you
can sign up for your Facebook Business Page, you need to log into your personal Facebook account.
Don’t worry the information from your personal account will not be publicly visible on your business
Page.

7.2.1 Set Up a Facebook page

➢ Create a Facebook Page

➢ Add photos

➢ Add a short description

➢ Create a username for your Page

➢ Add your Page to Shortcuts

➢ Set up Page roles

➢ Customize your notifications

➢ Add a Page CTA

➢ Organize your Page tabs

➢ Verify your Page

7.3 Create a Facebook Business Page

1st of all I learn about business face book page because it is very important for business growing and
make more customers for sale products. Many people interested on online shopping because it is a
very easy way to sale and purchase products for any company or organization. In the Face book
business page we are introduce business information like page name, use business name or the name
people are likely to search for when trying to find your business. Enter your business information in
the panel on the left. As you do so, the page preview will update in real time on the right
As you know the majority of Facebook is made up of personal profiles. However, if you are a business
looking to establish your presence on the social network you will need to create a Page instead. Many
people create a page on face book Pages are Facebook knows are a business profile. Pages look similar
to profile pages but show specific information only applicable to businesses, organizations, and

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company. Where as you connect with a profile by adding them as a friend, you connect with a
business Facebook Page by liking it and becoming a fan Facebook offers two categories so you can
better customize the fields on your Page. For the objective of this introduction, let is say we are a
Business or Brand. We will create a Page for a completely fictitious company called OVIAL
ENTERPRISES Company and categorize it as a Retail company.

7.4 Add a Profile Picture

Add a profile picture and cover images for business Facebook Page. It is important to create a good
visual first impression. Make sure the photos you choose align with your brand and are easily
identifiable with your business.
Profile photo accompanies your business name in search results and when you interact with users. It
also appears on the top left of your Facebook business Page. If you have a recognizable brand, using
your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face
will work like a charm. And if you’re a local business, try a well-shot image of your signature
offering. The important thing is to help a potential follower or customer to recognize your page
immediately. The first step to giving your Facebook Page an identity is adding a profile picture. This
will serve as the primary visual for your Page, appearing in search results and alongside any of your
content that shows up in a user’s News Feed

7.5 Add a Short Description

Short description is easy to find organization nature products, services about company information In
this step we short introduction about company and products and services .When the customer search
about company products and services its easy way to search and approach. You will need a description
to let your customers know what your business is all about.
Click “Add a Short Description under Welcome to Your New Page to get started. Add one to two
sentences about your business. This description will appear both on your Page and in search results, so
keep it descriptive but succinct.

7.6 Create a Username for Your Business Page

Business username also called your vanity URL, is how you tell people where to find you on
Facebook Your business username can be up to 50 characters long but do not use extra characters just
because you can. You want it to be easy to type and easy to remember. Your business name or some
obvious variation of it is a safe bet.
To create your username, click Create Username on the Page preview.
Enter the name you want to use. Facebook will let you know if it’s available. If you get a green
checkmark, you’re good to go. Click Create Username.

The last step on the welcome menu is to create a username for your Page. Your username will appear
in your custom Facebook URL to help people easily find and remember your Page.

7.7 Add Your Page to Shortcuts

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 We finished the four steps from Facebook welcome menu, but there are still a few things you can do
to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of
their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your
News Feed and click on Edit next to Shortcuts in the left vertical navigation to make it easy to
navigate to your Page in the future.

Twitter

Twitter is a micro blogging platform with you to post short message updates with images and videos.
Twitter marketing strategies are different, and it is not related to Facebook marketing strategies or any
other social media marketing strategies. As twitter is a quick and short social media channel to reach
your target audience. By visiting twitter website or app, people can know the latest happenings news
and other alerts quickly. Customers can know the latest business news and company updates through
this social platform. Twitter can be a powerful marketing tool.Having a marketing business goal and to
achieve it you need to have better marketing channels. It reaching your target audience, brand
awareness or generating leads twitter is one of the best social media platforms to do. With twitter
marketing you can reach your target audience and customers easily.

Twitter Marketing you can:

• Generate leads.

• Boost Branding.

• Thought leadership.

• Increase vast number of audiences.

• Increase website traffic.

Important tips for Twitter Account: As you are creating account for your/client company or
business, so make sure that the details what you are filling are correct and professional. Each element
of profile is important as this is a replica of your business card.

Add profile photo :Try to keep your company logo, Profile pic size.
Add header image: Try to keep the header image neat and clean, by conveying the products and
services clearly.
Add Bio :Write the details for the page and company details in short.
Location: Add the company location, if you have multiple branches, then keep the head Quarters
details.
Theme Color: Choose the theme color for the Profile, try to have the theme profile matching with your
logo color.
Affiliate Marketing
Basically, affiliate marketing is a type of digital marketing where a person partners up with other
businesses in order to receive a commission for the traffic s/he generates for this business. you put a link
to an external website on your own blog or website. Every time a user proceeds to this external website

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and makes a purchase, you receive a commission. This marketing strategy might work especially well
for bloggers, since they can write different types of articles on the given topic

7.8 Fourth, Fifth and sixth weeks training and tasks performed;
In these weeks I perform Email marketing. Email marketing is more useful for growing business .The
email marketing function help to manage customer and providing services. usually refers to sending
messages with the purpose of enhancing a merchant's relationship with current or previous customers,
encouraging customer loyalty and repeat business, acquiring new customers or convincing current
customers to purchase something immediately, and sharing third party ads. The Email marketing
function help to manage customer and providing services .Email marketing is sending commercial
message to group of people using email. Every email send to current or potential customer as a consider
email marketing. It involves using email to send advertisements, request business, or solicit sales or
donations. Email marketing strategies commonly seek to achieve one or more of three primary
objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email
messages with the purpose of enhancing a merchant's relationship with current or previous customers,
encouraging customer loyalty and repeat business, acquiring new customers or convincing current
customers to purchase something immediately, and sharing third party ads.

Email Marketing

Email marketing is one of the most popular types of digital marketing. To put it shortly it is the use of
email for promoting one’s products or services. If you go a little deeper, email marketing might also
refer to building relationships with your customers. Emails you send out to your clients should not only
speak at them but also encourage meaningful interaction with your brand. There are many things that
contribute to the success of your email marketing strategy, from the content you create to the time you
send your emails. One thing is certain, though: email marketing is far from being dead and should
definitely be part of your overall digital marketing as to promote the product, services, Offers of the
company There are various other methods to reach your target audience, but E-mail marketing is popular
and most of the marketers choose E-mail marketing. With E-mail marketing usage you have number of
benefits, some of them are:
➢ Can be tracked.
➢ Unlimited reach.
➢ Cost effective.
➢ Data driven.
Email Writing

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 In today’s world, email is the most common form of communication. Email writing helps us to get
the solution instantaneously. Email writing involves composing, sending, storing and receiving
messages over an electronic communication system. An email stands for an electronic mail.
Emails are of three types:
Semi-Formal email
Formal email
Informal email

Semi-Formal Email
An email written for a colleague or a team-mate within a project comes under this category. The
language used is simple, friendly, and casual. Tayyab Hosiery and dignity must be maintained.
Formal Email
Suppose we are writing or composing an email for any type of business communication. It will
come under the category of formal email. Formal email writing will be an email written to
companies, government departments, school authorities or any other officers.
Informal Email
An informal email is written to any relatives, family or friends. There are no particular rules for
informal email writing. A person can use any language of his or her choice.
Builds loyalty:
Promotional Emails special offer e-mails, newsletters. So, E-mail marketing helps marketers to track,
monitor and analyze their online pitching strategies. Whether the strategies are working perfectly or not .
Types Of E-Mail Marketing:
• Newsletters.
• Event E-mails.
• Retention E-mails.
• Direct E-mails.
• Lead Nurturing E-mails.

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 • Milestone E-mails.
• Promotional E-mails.
Important of Email Marketing:
For any e-mail to be effective we have to take care of few aspects. Before discussing about the aspects
of the e-mail, let us go through the important parameters of E-mail.

Sender: From which e-mail id are you sending the Email. Check your name and details in that e-mail.
Because you are the sender of thee-mail.
Subject: Check the subject of the e-mail. The most vital part of the e-mail. Do not mention
unnecessary things in the Subject line.
Context and Design: If you are sending an HTML template e-mail or even text e-mail make sure that
your context and design of the e-mail are perfect.
Content: The major element of any e-mail is the e-mail body content.
Links: Check out the links associated with the e-mail. It may be to your landing page or signup page.
Images: If you have added any images in the e-mail, then check out the responsiveness of the image.
The resolution, look & feel should be good. Before sending the e-mails always test e-mail with complete
specifications, Whether you have everything correct or not.
E-MAIL Campaign Strategies
For any e-mail to be effective you have to follow few steps.
• Planning.
• Design &Develop.
• Text or the body of thee-mail.
• Delivery of thee-mail.
• Tracking and monitoring of the data.
These five are most important parameters for any e-mail campaign to be effective. But As per DMI, for
e-mail campaigns you need to follow four steps such as:
Data: You need to have Data ( Validated) to send successful e-mails.
Design: Design of the e-mail should be professional.
Delivery: Scheduling of e-mails and delivery details.
Discovery: Track and monitor data of open rate etc.
E-MAIL Marketing Tools
Some of the important marketing tools which are available both for free as well as for paid versions.
Some of them are:
• Mail chimp.
• Zoho E-mail Campaign.
• Active Campaign.
• Sendy.

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These tools have all the required fields that a marketer need to send e-mails for a successful e- mail
marketing campaign.

7.9 Seventh and Eight Weeks training and task performed:

Import and Export Documentation
In the last two weeks I worked in this section I learned that how the Import and Export documentation.
Import and Export documentation is very important for organization. Imports as well as Exports,
documentation plays a very important role. Especially in case of exports, the availability of right
documents, the correctness of the information available in the documents as well as the timeliness
in submitting the documents and filing the necessary applications for the Customs Clearance
determines the efficiency of the Customs Clearance process. Any delay in filing or non availability
of documents can delay the process and thereby importer stands not only to incur demurrage on the
imported cargo but also stand to loose business opportunities.

The following documents are required for imports and exports:

Four type of import export documents used in import export business.
➢ Commercial documents
➢ Government documents
➢ Financial documents
➢ Transport documents

Commercial Documents
The documents prepared by the exporter and with help of private companies are known as
commercial documents.

Quotation
The document made by the exporter to the importer providing the details about the price, quantity,
quality, payment terms, delivery terms, and trade terms of the product.

Sales Contract
It is the agreement between the importer and exporter having all the details of the purchase order made
by the importer. This contract legally binds importer and exporter to complete the purchase order
accordingly.
Pro Forma Invoice
An invoice issued by the exporter informing the importer about the shipment details. The details
include quantity, quality, weight, size, and same characteristic of the product. This invoice is not for
the payment, but it is used by the importer to get import license or arranging funds.
Packing list
The packing list contains the details of the goods in the shipment, information on how the product s packed,
how the products are numbered, weight, dimension, and the serial number of every product.

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Inspection Certificate
The certificate is obtained with the help of the inspection company by the exporter on the request of
the buyer. It certifies that the products are of good quality and meets the characteristic mentioned in
the sales contract.
Insurance Certificate
Insurance certificate is obtained with help of the insurance company which certifies that the shipment
has been insured under a given policy. The insurance covers the any loss or damage to the
merchandise during transportation.

Health Certificate
Health certificate is required in exporting food products to make sure that the product that is being
exporter is not harmful to human consumption.
Product Testing Certificate
Product testing certificate is obtained by the accredited laboratories to verify that the product meets the
national or international technical standards like quality, safety, and specification.
Fumigation Certificate
Fumigation certificate is a pest control certificate issued by the certified fumigation service providers.
This is required for those shipments in which the goods are packed in solid wood packing materials.
Commercial Invoice
The commercial invoice is generated by the exporter for the demand for the payment of goods
according to the sales contract. It provides complete details of the goods and payment terms. It is also
used for the customs clearance.
Government Documents

The import export documentations in which government approval is needed or obtained by the
government are government documents.

NTN
National Tax Number (NTN) certificate is issued by the income tax department of the country.

Sales Tax Registration

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Sales tax registration is required for import in Pakistan, it is not necessary for the exporter. You
can acquire sales tax registration from the sales tax department.

Chamber Membership
Membership certificate of Chamber of Commerce and Industries is required for trade purposes or to
register your company.

8 Import Export Declaration

It is the statement made to the director of the customs for entry or exit of the goods. In this
declaration, you have to mention all about the shipment, nature of the product, quantity, destination
for where the cargo is coming, etc. This data is also used in compiling trade statics.

Certificate of Origin
Certificate of origin is issued by the Chamber of Commerce and Industries or the trade
development authorities in the country. This certificate indicates that the product that is being
exported is manufactured or produced in that country.

Financial Documents

The documents which are used for handling finance are known as financial documents.

Bank Account
A current bank account is required for both import and export documents and proceedings.

Documentary Credit

The documentary credit is created upon the request of the importer, providing the bank’s
undertaking to the exporter for the payment.

Bill of Exchange

Bill of exchange is a draft or document used for the payment in the international trade business.
This document states that the importer is payable the certain amount to the exporter or the person
having this documents Bill of exchange is addressed to the importer to pay the amount on demand
or at the fixed time.

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Promissory Note
This is the financial document that is negotiable evidencing the obligations of the importer to pay
to the exporter. This document is similar to the bill of exchange; the only difference is there are two
parties involved in the promissory note while in the bill of exchange there are three parties.

Letter of Credit
Letter of credit is issued by the bank on the behalf of the importer to the bank of the exporter as a
guarantee for the payment under specific conditions. The letter of credit provides more security
than the bill of exchange to the exporter.

Form E
Form E stands for export form in Pakistan. This form is issued by the bank at the time of the
export. All exporters are required to declare their goods on form E which is subject to Foreign
Exchange Regulations.

Transport Documents
The documents used for the transportation purposes or prepared during the transportation are
known as transport documents.

Shipping Order
Shipping order is the document which is prepared with the details of the cargo by the shipping
company. This document is also used for the preparation of the other transport documents like the
bill of lading (B/L), air waybill, etc.

.Air Waybill (AWB)

Air waybill is just like bill of lading but it used for the transportation of goods by air.

Packing List or Packing Note

Packing list or packing note is a list providing information that is needed for the transportation
purposes. The packing list contains the details of the goods, country of origin, exporter, date of
departure, place of delivery, container number, the weight of the goods, and packing information.

Bill of lading
A bill of lading is a legal document issued by a carrier to a shipper that details the type, quantity, and
destination of the goods being carried. A bill of lading also serves as a shipment receipt when the
carrier delivers the goods at a predetermined destination. This document must accompany the shipped
products, no matter the form of transportation, and must be signed by an authorized representative
from the carrier, shipper, and receiver.

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 9 Critical Analysis
To observe that whether the techniques that we read in the books are being used practically or not it is
because sometimes, it is heard that there is a difference between theory and practice. But I personally
believe that it cannot be true. Theory is based on practical experiences and observation s of the writer.

So I think that if there is really a difference between bookish theories and the practices in an
organization it may be because there are some deficiencies in that particular organization that was my
objective of specially studying the Marketing Department of Tayyab Hosiery industry and it is also
because my specialization is in Marketing.
Comparison of theoretical concepts with the current practices in various departments
Theoretical concepts are those concepts which we studied in the books during our studies. We listen
and understand these concepts for improving our knowledge and mental skills. We learn these
concepts from our teachers, professors and instructors in the educational institutes. We discuss the
matters and problems with our class mates and other students to resolve them. And at the end, we
practice all these concepts in practical field, during internship, job or business.
Sometimes theoretical concepts can not implement exactly in all kind of organizations because of
different nature, structure, design and methods. It also depends on organization's size and business
volume.
During my internship, I observed so many theories implemented as according to the book reference
like hierarchy structure, work division, organizing, planning, leading, controlling, costing, accounting
producing and storing. In planning all the strategies and long term projects are designed by the higher
management, operational or middle managers are responsible to conduct the plans and lower level
management have to complete the assigned task.
Besides it all other departments are performing their functions very well due to qualified and skilled
staff. We have studied the concepts just by words, but in real life I experienced "The dreams come
true" how the book references and theoretical concepts are being really met to the current business
conditions. In MIS department I observed the project manager performing their tasks in very efficient
manners.
In production department there is a large amount of work, factory machines didn't stop even after a
week. They work 24 hours properly while during production process.
As we studied different procedure of production process and costing, delivering, storing, issuance and
so many other issues of a manufacturing concern. I found Modesty very close to that theoretical
concept. Each and every calculation, operation and different strategies are very close to facts and
accuracy. Costing department use so many formulas and spread sheets to calculate sensitive amounts,
store acquires and issue material as according to the rules mentioned. Production department do its job
success fully. Although there is always a need to improve, and to flourish the business in a better way,
but the Modesty Industry is conducting the best policies and strategies to accomplish the production
task.
Some of the departments are lacked by the most important facilities, departments like MIS/IT have
very low facilitation to do their job on computerized manners.

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 10 SWOT ANALYSIS
SWOT is useful tool for providing a framework for analysis of an organization. SWOT stands for
Strengths, Weaknesses, Opportunities and Threats. It is a common approach to make assessments in
terms of internal and external environment of the organization, and to formulate strategies analyzing
its internal strengths and weaknesses, external opportunities and threats, coming up is the SWOT
analysis for the Tayyab Hosiery industry.

Strenghts Weaknesses Oppourtunities Threats

Strengths
Tayyab Hosiery industry sports goods Industry is well known and established manufacturing entity
recognized by its quality products with a large variety. By reviewing their strengths, I analyze their
Product as the biggest power they have with leading sports on a Large Scale of Production
controlled by Strong Management, Expertise Qualified Staff.

Modesty as a Customer based organization has a Strong Market Position with a number of "Sales
Channels not only in Pakistan but also on international level.

Modesty is a Fasting Growing organization with Sound Financial Resources, Technological Skills
and a key factor known as Customer's Loyalty.

10.1 Weaknesses
 Accumulated losses pushed the organization to cut down its promotional activities in order to
reduce expenses for last few years.

 During the nationalization life span of the organization political lords used influence in
organization business and selection of employee and thus adversely affected the organization’s
efficiency and effectiveness.

 Promotions are carried out on annual basis ignoring the importance of capabilities and
performance outputs.

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10.2 Opportunities
The term opportunity is usually used to have a chance to get a benefit for the organization from
external environment. Opportunities bring the positive change which are the most beneficial and
valued for the firm.

Modesty also have the external opportunities to avail for their betterment and fast growth. They have
the opportunity to expand their business by availing the funds from the different financial institutes,
by acquiring the other firms and by having the "vendors" who are willing to invest their capital. The
greatest opportunity for the firm is to sale out its own product through new distribution channels
with low personal taxes. As it is stronger and established name in the production of sports goods, it is
also an external opportunity for the business that it's competitors have low power to compete.

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10.3 Threats
External threats make a firm weak in decision making process. It is most risky to make decision in
uncertain and threatening environment. Threats are most harmful for business even sometimes firms
came to shut down conditions due to these threats.
Modesty industry is also facing so many external threats. In Pakistan it is much harder to establish a
strong business entity in such a fluctuating economy.
Inconsistent economy makes the market so risky for investment so it is also a hard task to avail
external source of finance.
Negative cash flow is also a threat for the business which results in low amount of liquid assets. New
technologies with day to day changes are not easy to acquire and implement. As today the world is so
fast and more competitive so the threat of more competition is also faced by the Modesty and this
completion can make the volume of sales lower and low sales volume means low profit.
Political instability results in new governmental regulations and policies in trade are also
threatening. It can also provide a possibility to close a geographic market. The most biggest and
recent threat is power supply.

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 11 Conclusion
In the light of organizational analysis, during my internship I concluded the organization doing their
best. They are following their mission, vision statement, objectives and goals. They are not only
making the profit and securing the future of the company but they are also participating in the foreign
earnings.

They are providing best quality product and with good reputation in the market they can compete their
competitors. The quality should not be compromised at any cost and payment system to the vendor
should be as per agreed means there must be no delay in the payment to the vendors. They have long
term future plans. The manager of Jaz Int. is very hardworking, they are not only making their present
secure but also doing efforts to bright up their future. Tayyab Hosiery industry have strong chain of
command on all over the firm's operations coordination of all departments results in splendid products.
Working of all departments is appreciable on individual levels. Groups and peers make their work
easier by creating a healthy environment. The higher management is quite satisfied with this but there
is always need to improve. Some of the workers on lower level are not much qualified but they are
skilled and attached with Modesty. They know the tools and techniques of their work; they are like
expertise in their relevant fields. It was also observed that distribution of work load was no proper.
Some employees are not satisfied and they found complains regarding the access of work while some
are very relaxing and saying they have not much to do.

Tayyab Hosiery Industry have a large scale of production which fulfills the demand of their customers
at the right time and proper delivery which generate the Good will for the company. They are
providing employment to a number of people.

In respect of MIS department, I found that there is much limited number of persons doing work over
there, who have no wide knowledge about information system. MIS provides the IT services to all the
departments.

It is very appreciable for the management team of the branch that they gave their precious time to me
and teach me in best possible way. It is difficult to do both works at the same time, to do their routine
work, and to guide me. But they all did it very well

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12 Recommendations:
Tayyab Hosiery Industry Limited has best quality in the sports goods and garments in market.

Following are the recommendations keeping in view the critical and SWOT analyses of the
organization.
• Tayyab Hosiery Industry has to increase their strength and overcome the internal weaknesses
by taking proper and suitable measures.
• Tayyab Hosiery should be more competitive and strong to be the leader in market.
• Tayyab Hosiery should take the opportunities prevailing in external environment to get the
good results.
• Tayyab Hosiery have to protect itself from external threat like inconsistent economic condition
and new technology.
• Tayyab Hosiery should keep the mission and vision statement in view while planning, making
strategies and taking decisions.
• There must be job rotation. One thing I noticed that if one officer is working in tufted
department, he has been doing it from start of his job. There must be job rotation department
wise.
• There must be performance based reward system. Salary and rewards must be on performance
base.
• There must be permanent job for employees, because it creates loyalty and sense of
belongingness in employees. This thing can't possible in contract base job.
• There must be some recreating activities for employees for refreshment.
• The top management should bring changes in the system of all the branches.

12.1 Suggestions:
• Tayyab Hosiery Industry Sialkot has to improve in Information system to be more competitive
in coming days.
• Here, it is strongly needed a fast and accurate computerized network.
• There is also a need to develop its personal software to protect and secure the data.
• Tayyab Hosiery industry head office should have a proper Server System, because sometime
due to failing in connection with server daily recontinue work of IT department goes into
pending on next day. It creates the problem to keep up to date their work as well a burden for
the employees.
• As Tayyab Hosiery doesn't up to date its website from a long time to attract the customer and
their timely feedback, as most of the good firms keep their web well organized.

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