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JSBED
24,1 SME international performance in
Latin America
The role of entrepreneurial and
176 technological capabilities
Received 21 September 2016
Constanza Bianchi
Revised 1 November 2016 School of Business, Universidad Adolfo Ibáñez, Santiago,
18 November 2016
Accepted 22 November 2016 Chile and School of Advertising, Marketing and Public Relations,
QUT Business School, Queensland University of Technology,
Brisbane, Australia, and
Downloaded by FUDAN UNIVERSITY At 22:30 18 January 2017 (PT)
Abstract
Purpose – Small- and medium-sized enterprises (SMEs) from emerging markets in Latin America are
increasingly engaging in internationalization. Nevertheless, there is limited research into how these firms
achieve international performance. The purpose of this paper is to examine managerial and
technology-related capabilities and their impact on international performance of SMEs.
Design/methodology/approach – Drawing on data from 233 Chilean SMEs, a model is developed and
tested using structural equation modeling. Specifically, the model considers the role of international
entrepreneurial orientation and internet technology capabilities on SME international performance, taking
into account the mediating effect of international entrepreneurial opportunity recognition and
technology-related international networks.
Findings – Results show that international entrepreneurial opportunity recognition and international
networks mediate the relationship between international entrepreneurial orientation and internet technology
capabilities on SME international performance.
Research limitations/implications – The context for the study is Chile. However, this is an important
emerging market in Latin America with a strong focus on SME internationalization. The research design is
cross-sectional and so does not allow for any causal claims to be made.
Originality/value – This research contributes to the relatively scant but increasing number of empirical
studies which investigate the link between internationalization strategy and SME performance in emerging
market contexts.
Keywords Internet, Chile, Technological capabilities, Entrepreneurial capabilities,
International entrepreneurship orientation, SME internationalization
Paper type Research paper
1. Introduction
There has been a rising trend in internationalization among small- and medium-sized
enterprises (SMEs) in the last decade, and SME international performance has emerged as an
important topic for investigation (Ruzzier et al., 2006). Particularly, more and more SMEs from
emerging economies are expanding their operations into international markets (Aulakh et al.,
2000). These firms generate a large proportion of economic growth and new-job creation in
emerging markets (Lyon et al., 2000). Academics, businesses, and governments increasingly
recognize that gaining a better understanding of the internationalization process of SMEs,
Journal of Small Business and
especially from emerging markets, is a very important endeavor (Filatotchev et al., 2009).
Enterprise Development However, prior research into SME internationalization has focused mostly on large,
Vol. 24 No. 1, 2017
pp. 176-195
© Emerald Publishing Limited The authors acknowledge financial support from Millennium Nucleus in Entrepreneurial Strategy
1462-6004
DOI 10.1108/JSBED-09-2016-0142 Under Uncertainty (NS130028).
multinational enterprises from developed countries (Olejnik and Swoboda, 2012; Spence and SME
Crick, 2006), and less attention has been paid to SME internationalization from emerging international
markets (Bianchi and Wickramasekera, 2016). performance
Recent research suggests that superior SME international performance may arise from
technological (Aspelund and Moen, 2004) and entrepreneurial resources and capabilities (Glavas
et al., 2016; Glavas and Mathews, 2014; Reuber and Fischer, 2011). SMEs focus on internal
entrepreneurial capability development in order to overcome their size disadvantage and to take 177
risks as they pursue internationalization (Maranto-Vargas and Gómez-Tagle-Rangel, 2007).
In addition, technology, such as the internet, provides SMEs with specific capabilities that allow
organizations to establish a direct interface with international customers and suppliers
(Gabrielsson and Manek Kirpalani, 2004; Loane, 2005; Mathews and Healy, 2008). However, how
these capabilities impact international performance is still not well understood (Liao et al., 2009;
Mostafa et al., 2006; Reuber and Fischer, 2011), and limited empirical research has been
conducted on the impact of entrepreneurial and technological capabilities on SME international
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The rest of the paper is organized as follows. First, the current literature on SME
internationalization is examined. The next section explains the methodology and conceptual
framework. Finally, the findings are reported and the paper concludes with a discussion of
their implications and suggestions for future research.
2. Literature review
While a number of theoretical frameworks have been developed over the past decade to explain
how international firm performance is achieved, one of the most predominant perspectives has
been the RBV of the firm (Barney, 1986, 1991; Wernerfelt, 1984). The RBV suggests that a firm
can attain a competitive advantage by acquiring-specific resources (Dhanaraj and Beamish,
2003; Lu et al., 2010). Barney (1991) classifies resources broadly as “all assets, capabilities,
organizational processes, firm attributes, information, knowledge, etc.” (p. 101). This definition
has partly resulted in synonymous usage of the terms. This study follows the perspective that
resources, processes, and capabilities clearly differ from one another, as resources cannot be a
source of competitive advantage by themselves (Ray et al., 2004). However, not all processes
will be a source of competitive advantage for a firm. The RBV suggests that processes that
exploit intangible firm resources are more likely to be a source of competitive advantage than
processes that exploit tangible firm resources (Barney, 1991).
Capabilities are defined as “a firm’s capacity to deploy resources, using organizational
processes, to effect a desired end” (Amit and Schoemaker, 1993, p. 35). From this perspective,
capabilities can be understood as a firm’s orientation to integrate and reconfigure its resources
and processes and, even more importantly, transform its processes in response to foreign
environments to achieve sustainable competitive advantage (Wang and Ahmed, 2007).
Thereby, the term “dynamic” refers to the capacity to adapt to changing environments and find
innovative solutions to new problems through the adaptation, integration, and reconfiguration
of resources and processes (Teece et al., 1997). Wang and Ahmed (2007) describe the nature of
dynamic capabilities as behavioral orientation, whereas Teece et al. (1997) consider dynamic
capabilities to be an ability or a capacity. Overall, there are many different conceptualizations
of dynamic capabilities; this study uses the following definition: “A dynamic capability is the
firm’s potential to systematically solve problems, formed by its propensity to sense
opportunities and threats, to make timely and market-oriented decisions, and to change its
resource base” (Barreto, 2010, p. 271).
Following a dynamic capability perspective, resources could be seen as the base elements
(Wang and Ahmed, 2007; Winter, 2003). Capabilities would follow because they combine
resources to achieve a desired objective. Dynamic capabilities build on (mere) capabilities
because they combine resources and processes in response to changing environments;
advantage involves not only the resources owned by a firm but also how the firm integrates,
combines, and transforms these resources through dynamic capabilities. Hence, simply SME
redeploying the firm’s entrepreneurial or technological resources is not sufficient, and international
dynamic capabilities are needed to achieve international performance (Teece et al., 1997). performance
The perception of opportunities by the entrepreneur or the principal decision maker(s) of an
SME corresponds to the creation and use of dynamic capabilities (Zahra et al., 2006).
Entrepreneurial orientation is viewed as a dynamic capability that has the propensity to sense
and seize international opportunities in an innovative, market oriented, and timely manner. 179
Scanning and planning processes are closely linked to entrepreneurship and the discovery of
opportunities (Teece, 2007). Thus, international opportunity recognition is also a dynamic
capability and refers to “how opportunities to create future goods and services are discovered,
evaluated and exploited” (Shane and Venkataraman, 2000). The literature has linked
entrepreneurs’ international opportunity recognition to the internationalization of SMEs
operating in internet-based environments (Glavas et al., 2016; Glavas and Mathews, 2014).
Moreover, research suggests that SME internationalization is also increasingly
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facilitated through the use of technology (Aspelund and Moen, 2004; Etemad et al., 2010;
Reuber and Fischer, 2011). Technological capabilities are viewed as routines, emergent
knowledge, analytic processes, and simple rules to turn information technology into value
for the firm (Zhu and Kraemer, 2002, p. 278). By increasing the quality and speed of
communications and transactions, and decreasing costs, these advances have made
internationalization more feasible for the resource-constrained SMEs (Mathews and Zander,
2007; Oviatt and McDougall, 2005). The internet also has the capacity to enhance the
learning process about international markets through faster and more-extensive access to
relevant information (Morgan-Thomas and Bridgewater, 2004; Petersen et al., 2002), and
assist in the development of international networks (Morgan-Thomas, 2009). Overall,
internet capabilities can increase SMEs’ ability to transform processes into business
activities that support international market performance (Lewin and Massini, 2003),
especially for internationalizing SMEs given their recognized human and financial resource
constraints (Arenius et al., 2006; Dana et al., 2004; Loane and Bell, 2006).
In sum, this study aims to make a contribution by extending the RBV (Barney, 1991, 2001;
Barney et al., 2001) and empirically examining the relationship between firm-level entrepreneurial
and technological capabilities and the impact on international performance for SMEs in an
emerging market in Latin America. The hypothesized model is presented in Figure 1. The model
exhibits four capabilities: international entrepreneurial orientation, international entrepreneurial
opportunity recognition, internet technology capabilities, and technology-related network
capabilities. The dependent variable is denoted by SME international performance.
H2 H1
Technology-related
international
networks (TRIN)
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H7 H6
Internet
Technology
Capabilities (ITC)
reflecting how a firm operates (Lumpkin and Dess, 1996). This concept is one of the most
widely accepted firm-level constructs in the entrepreneurship literature (Wales et al., 2011).
The entrepreneurial orientation concept has been advanced by Knight (2001), who suggests
that entrepreneurial orientation can extend to international market environments.
International entrepreneurial orientation involves seizing international market offerings
by taking risks to be more proactive than competitors to gain new international market
opportunities ( Jantunen et al., 2005; Wang, 2008).
Research views international entrepreneurial orientation as an antecedent of
internationalization (Knight, 2001; Ripollés-Meliá et al., 2007) and international performance
( Jantunen et al., 2005; Mostafa et al., 2006; Wiklund and Shepherd, 2003). Firms with an
international entrepreneurial orientation engage in innovative, proactive, and risk-seeking
behaviors in order to achieve the firm’s competitive and internationally oriented goals and
successful SME international performance (Glavas and Mathews, 2014). Similarly, Zahra and
Garvis (2000) identified those entrepreneurial activities that positively influence the international
profitability of firms in the USA. Overall, a majority of scholars indicate that international
entrepreneurial orientation can positively influence international performance (e.g. Jantunen
et al., 2005; Knight, 2001; Moreno and Casillas, 2008; Ripollés-Meliá et al., 2007; Slevin and
Terjesen, 2011; Wang, 2008). Thus, the following is stated:
H1. International entrepreneurial orientation is positively related to SME international
performance.
International entrepreneurial orientation has also been found to increase the firm’s chance of
identifying new means – end relationships, leading to international market opportunity
(Chandra et al., 2009). Accordingly, international entrepreneurial orientation is also suggested
to be instrumental in developing and enacting key organizational international business
processes (Knight and Cavusgil, 2004). Further, Jantunen et al. (2005) suggest that an
international entrepreneurial orientation supports opportunity recognition in international
markets, giving reason to suppose that international entrepreneurial orientation has a positive SME
effect on international performance. Having an international entrepreneurial orientation can international
prompt the development of international opportunity recognition and exploitation of new performance
market opportunities (Glavas and Mathews, 2014), as such:
H2. International entrepreneurial orientation is positively related to international
entrepreneurial opportunity recognition.
181
3.3 International entrepreneurial opportunity recognition
Penetrating a new market is an entrepreneurial process because it entails searching for
opportunities, recognizing them, and creating exchange relationships in new locations with
partners that were not previously known (Chandra et al., 2009; Zahra et al., 2005). The first
time a company enters a foreign market it entails risk, resource commitment, and venturing
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into new markets (Dimitratos and Jones, 2005; McDougall and Oviatt, 2000; Shane and
Venkataraman, 2000).
Opportunity recognition is a crucial dimension of entrepreneurship (e.g. Kiss et al., 2012).
Research suggests that the process of international entrepreneurial opportunity recognition
is a critical component of a firm’s international market strategy, because it is primarily
concerned with the ways in which firms identify and take advantage of new international
market opportunities to leverage international market performance (Chandra et al., 2009;
Dimitratos et al., 2012; Zahra et al., 2005). Empirical studies of opportunity recognition for
entrepreneurial firms have been primarily conducted in a domestic context (Lumpkin and
Lichtenstein, 2005; Shane and Venkataraman, 2000). Scant attention has been paid to the
relationship between international opportunity recognition and SMEs’ international
performance (Chandra et al., 2009, 2012; Zahra et al., 2005). As such, it is evident that
opportunities are recognized, acted on, and exploited by international entrepreneurial firms
to achieve international firm performance in various ways that are not yet well understood
(Chandra et al., 2009). As such, the following hypothesis can be postulated:
H3. International entrepreneurial opportunity recognition is positively related to SME
international performance.
can be said that developing international networking capabilities also forms an important
part of the firm’s capability base that builds toward successful internationalization and
exploitation of new international market opportunities, thus driving the firm’s growth
performance outcomes. As such, the following is stated:
H5. International entrepreneurial opportunity recognition is positively related to
technology-related international networks.
Chile has a small domestic market so internationalization is essential for country growth.
Governmental regulations in Chile have increased to comply with international standards, and
Chilean standard guidelines follow those of the World Trade Organization. However, many
Chilean SMEs are still reticent about internationalizing due to a lack of resources and expertise,
which are not suited to perceived risky ventures (The Economist, 2015; Sommer, 2010).
The sample frame of 2,000 firms was chosen from the National Chilean database of
entrepreneurs (www.ASECH.com). This database was selected as the most comprehensive
and current database available of entrepreneurs in Chile. An e-mail invitation presenting the
research team, objectives of the study, and the online survey link was sent to participants
and yielded a total of 239 responses, with a response rate of 10 percent. This is considered a
reasonable rate given that business surveys normally have poor response rates (Frazer and
Lawley, 2000). A reminder e-mail was also sent to participants. After eliminating six cases
with extensive missing data 233 cases were used to test the proposed structural model.
The questionnaire was developed in English, then translated into Spanish by one of the
research team members, and was then back-translated by a colleague in Chile (Brislin, 1970).
Pretesting is considered essential prior to administering a questionnaire in order to ensure
reliability (Hair et al., 2000). The survey was pretested with a convenience sample of five
Chilean exporters, which resulted in minor changes to wording in some questions. To reduce
common method bias semantic differential scales and seven-point Likert-type scales were
used (Podsakoff et al., 2003). e-Mail was chosen as the distribution method following
research highlighting that top managers prefer electronic surveys (Griffis et al., 2003).
The owner or the main decision maker for international activities was chosen as the key
informant. They were asked to either complete the survey themselves or direct it to the
person most responsible for the firm’s exporting decisions (Malhotra, 1996). Only those
respondents with knowledge of the firm’s internationalization process were eligible to
complete the survey (Mitchell, 1994).
Construct measures were adopted and adapted from existing literature. Specifically,
international entrepreneurship orientation was measured using a four-item scale adopted
from Knight and Cavusgil (2004), with questions concerning the firm’s innovativeness,
proactiveness, and risk-taking propensities. International entrepreneurial opportunity
recognition was adapted from Lumpkin and Lichtenstein (2005) and Dimitratos et al. (2012)
and was measured with questions related to the firm’s ability to seek out and evaluate new
international opportunities. Technology-related international networks was adapted from
Wu et al. (2003) and Loane (2006) and measured with questions related to the firm’s use of
the internet for acquiring, maintaining, developing, and strengthening customer
relationships. Internet technology capabilities was adapted from Zhu and Kraemer (2002),
Aspelund and Moen (2004), Gibbs and Kraemer (2004), and Liao et al. (2009), and was
JSBED measured with questions regarding the firm’s ability to integrate the internet into the firm’s
24,1 international business activities. Finally, the dependent variable, SME international
performance, was adapted from Moen et al. (2008), Nummela et al. (2004), and Jantunen et al.
(2005) and was measured using the extent of increase or decrease in market share, sales
growth, international profitability, and overall international performance. The scale anchors
were derived from a seven-point Likert scale including: 1 “significantly increased” to
184 7 “significantly decreased” and 1 “satisfied” to 7 “dissatisfied.”
Common method variance was assessed using a variety of scale anchors so that
respondents did not simply gloss over questions (Podsakoff et al., 2003). Further, dependent
and independent variables were separated and different types of questions asked for each to
stimulate a specific response for a particular item (Podsakoff et al., 2003). Furthermore, to
reduce common method variance the questionnaire initially mixed positively and negatively
worded items. Recoded questionnaire items make all the constructs symmetric and this
procedure satisfies the statistical contention of common method bias variance. Applying
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Podsakoff and Organ (1986) factor analysis procedure to all constructs resulted in no single
or general factor accounting for most of the variance in the independent and dependent
variables. Thus, no common method bias variance issues were identified. To increase
content validity established scales or adapted scales were used. Data analysis was used to
help differentiate similar scale measures and distinguish accurate measures for specific
constructs. Lastly, a two-tail t-test was used to ensure no non-response bias issues
(Armstrong and Overton, 1977).
5. Results
5.1 Descriptive statistics
The respondent data (see Table I) revealed that 66.1 percent of sample firms were classified
as small sized (1-5 employees), 20 percent were small-medium sized firms (6-20 employees),
and 13.9 percent were medium sized (21-200 employees). The majority of firms (81.9 percent)
responsible for key decision making within the firm, and 54.3 percent were aged between 30
and 49 years. Regarding respondents’ level of education, 71.1 percent of the sample had
obtained a university or postgraduate degree. The majority of respondents (70.5 percent)
indicated that they had less than five years of international experience, while 6.6 percent of
the sample indicated having over ten years of international experience, 98 percent of firms
used the internet for e-mail purposes and 72.3 percent of firms indicated extensive use of
e-mail applications within the firm.
however, the findings suggest that firms must possess entrepreneurial capabilities in
terms of international entrepreneurial orientation.
The results also suggest that international entrepreneurial opportunity recognition and
technology-based networks are critical variables for exploiting internet technology
capabilities and international entrepreneurial orientation, and for leveraging SME
international performance. Internet technology capabilities create augmented
opportunities for international technology-based networks. Similarly, international
entrepreneurial orientation positively impacts international entrepreneurial opportunity
recognition. Thus, international entrepreneurial opportunity recognition and international
technology-based networks are key in explaining how capabilities are leveraged for SME
international performance within emerging markets.
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Corresponding author
Constanza Bianchi can be contacted at: [email protected]
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