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Research Paradigm

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29 views2 pages

Research Paradigm

Uploaded by

Daphnee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Research Paradigm

1.How can the perception of the


respondents be described in
terms of the influence of the
following social media platforms:
1.1 Facebook;
1.2 YouTube;
1.3 TikTok;
1.4 Instagram; and
1.5 Twitter?

2.How can the perception of the


respondents be described
towards the influence of the Process of
following political ad Gathering
components: Information:
2.1 Campaign Themes;
2.2 Campaign Platforms; I. Voters Influence of Social
Media-Based
2.3 Campaign Jingles; and a. Sampling process Political Ads on the
2.4 Campaign Endorsers? b. Survey Preference of
Questionnaires Voters from
ANSHS in the 2022
3.How may the influence of the Presidential
following political ad components II. Voters Elections
be explained in terms of a. Initial Survey
respondents' perceptions:
b. Key Informant
3.1 Campaign Themes; Interview
3.2 Campaign Platforms;
3.3 Campaign Jingles; and
3.4 Campaign Endorsers?

Figure 1. Paradigm of the Study

The IPO model (input, process, output) was used in describing the conceptual

framework of the study which will explain the process that will be used in conducting this

research. The main purpose of this study was to determine the Influence of Social Media-

Based Political Ads on the Preference of Voters from ANSHS in the 2022 Presidential

Elections.
The input includes the statement of the problem of the research and variables such as

the influence of social media platforms, the influence of different political ad components,

and the perception of the voters towards different political ad components in the 2022

presidential elections. These were used in the process to come up with expected results

shown in the Output. The process includes the process of data gathering and gathering of

information. The researchers used the Key Informant Interview in order to gather information

in the study as well as a survey questionnaire for measuring the level of influence of both

social media platforms and political ad components. The researchers also conducted a

purposive initial survey to gather voter students from ANSHS.

Lastly, the Output will show the Influence of Social Media-Based Political Ads on the

Preference of Voters from ANSHS in the 2022 Presidential Elections. The results of this

research will serve as a guide for the formulations of conclusions and recommendations.

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