7/6/22, 10:59 PM Marketing Management Multiple choice Questions and Answers. Page 2.

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Accounting for Managers

Marketing Management
Advertising and Sales Promotion

11. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels
Behavioural and Allied Sciences to deliver a clear, consistent, and compelling message about the organization and its products.

Brand Management
A. The promotion mix

Business Communication B. Integrated international affairs

C. Integrated marketing communications

Business Economics
D. Integrated demand characteristics
Business Environment
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Business Ethics and Governance

Business Law
12. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on
Business Mathematics improving production and distribution efficiency).

Business Statistics A. Product concept

B. Production concept
Computers In Management
C. Production cost expansion concept
Cost and Managerial Accounting
D. Marketing concept

E-Business
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English Language

Entrepreneurship Management 13. The term marketing refers to:

Financial Management
A. New product concepts and improvements

Human Resource Management B. Advertising and promotion activities

C. A philosophy that stresses customer value and satisfaction

Insurance and Risk Management
D. Planning sales campaigns
Management Information Systems
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Marketing Management

Media Planning
14. The term "marketing mix" describes:
Operations Research
A. A composite analysis of all environmental factors inside and outside the firm
Organisational Behavior
B. A series of business decisions that aid in selling a product

Principles and Practices of C. The relationship between a firm's marketing strengths and its business weaknesses
Management
D. A blending of four strategic elements to satisfy specific target markets

Production and Operations

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Management

System Analysis and Design

15. When looking at consumer income, marketers are most interested in
Total Quality Management

A. Discretionary income

B. Deferred income

C. Inflationary income

D. Disposable income

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16. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix
activity of---

A. Pricing

B. Distribution

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7/6/22, 10:59 PM Marketing Management Multiple choice Questions and Answers. Page 2.

C. Product development

D. Promotion

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17. Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from
state-controlled to market-driven business ventures. Your ability to control–––––– will most likely determine the future success of
the country and its government.

A. The culture

B. Marketing

C. Technology

D. Competitive environment

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18. Early adopters of which opinion leaders are largely comprised of and tend to be ______________

A. Generalized; that is, they tend to lead the group on most issues

B. More likely to buy new products before their friends do and voice their opinions about them

C. From the upper class; people from other classes are more likely to be followers

D. Quiet, withdrawn people who don't make fashion statements or take risks easily

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19. The strategic marketing planning process begins with ______________

A. The writing of the mission statement

B. The establishment of organizational objectives

C. The formulation of a marketing plan

D. Hiring a senior planner

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20. Market expansion is usually achieved by:

A. More effective use of distribution

B. More effective use of advertising

C. By cutting prices

D. All of the above are suitable tactics

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