SOURABH PURI 9910054535

High Impact Sales & Business Development

Professional [email protected]
An enterprising leader with outstanding success in spearheading
and streamlining business & exponential scaling of the same;
targeting challenging assignments in Sales & Business Development
with an organization of high repute

PROFILE SUMMARY CORE COMPETENCIES

 Success-Driven Professional with 11 years of experience in developing
General Trade, Modern Trade, Own & Franchise Retail & E Commerce General Trade & Channel
strategies towards enhancing business volumes & growth & achieving revenue Management
& profitability norms
E Commerce
 Presented in-depth analysis of markets, industry trends, competitors and
clients to improve planning and decision making Key Account Management
 Possess skills that reflects year-on-year success in achieving business growth Own and Franchise Retail
objectives & optimizing the entire value chain of business for achieving the Sales
targeted top & bottom-line profitability with expertis in Customer
Relationship Management, Planning & Distribution Expansion Modern Trade
 An effective communicator with an innate capability to manage & prioritize Sales & Marketing
tasks in high pressure, possess analytical thinking and strong problem-solving
capability Business Development
 Skilled in maximizing revenue opportunities by achieving the set target Team Management &
through effective optimal market business mix and distribution channel mix Leadership
 Played a key role as Key Account Manager, grew and developed customer ROI
base to increase business opportunity
Team Leadership
 Achieving the revenue targets by using E Commerce
 Developed strong market knowledge of existing and potential clients and
ensured business growth opportunities aligned to strategic plans P&L Management

CAREER TIMELINE
___________________________________________________________________

2011-2013
2022

EDUCATION

 Master of Business Administration

(Marketing as Major & Operations
Management as Minor Subject for study)
2013-2022
from Alliance Business School, Alliance
University Bangalore
WORK EXPERIENCE
 B.Tech. (Bachelor of Technology) in
Electronics & Communication from
Since Mar’22 Blackbuck (Zinka Logistics Solutions Pvt. Ltd.) as Associate
Kurukshetra University, Haryana
Director (Zonal Sales Head for North, East, West & Central India)
Key Result Areas:
 Mentoring Sales for Demand Vertical as Sales Head for North, East,
West, and Central India NOTABLE ACCOMPLISHMENTS ACROSS CAREER
 Managing a team of 9 ASMs, 48 TSMs and 290 CROs coaching and
mentoring them for future roles Consistent Performer who rated
outstanding or strong throughout
 Excellent track record of increasing sales by multi-folds and achieving
professional journey of 11 years
top-line & bottom-line growth. Rich experience in deepening market
presence in assigned territories and also developing untapped markets Only ZSM in Upper North India to be part of
Future Leaders Program for Bharti Airtel for
 Proven success in managing complete operations for leading the
Class of 2021 -22 in IIM Ahmedabad
penetration in untapped markets & manpower dimensioning
Bagged Y-o-Y revenue growth for Airtel in
the State by driving black, postpaid and
 broadband gross ads and reducing churn
Managed the annual revenues of 840
million revenue and an overall customer
base of around 5.83 lacs customers

 Leading the M-O-M base growth by onboarding new users on our Mobile Application and retaining existing users
 Driving retention and stickiness of existing users on APP (Maximizing retention ratio)
 Amplified turnover by boosting the business from all users by ensuring regular visits and engagement with all users
(Shippers & Transporters)
 Strong track record of performance in launching business, Assessing the potential untapped markets, manpower
dimensioning and business growth
 Driving the business in untapped markets and maximizing on net ads
 Hiring the manpower according to norms and boosting manpower productivity and a total 347 people
 Ensuring the timely communication and feedback to entire team on the overall business and individual performance

Dec’13-Mar’22 Bharti Airtel Limited

Growth Path

Jul’19- Jul’21 Zonal Sales

Dec’13- May’15 TSM, Jun’15- Jun’17 Territory Jul’17- Jun’19 Zonal Sales Jul’21- Mar’22 Direct to
Manager, Prepaid,
Homes Business, Sales Manager, Prepaid Manager, Prepaid, Mandi Consumer Business Head,
Shimla (Himachal
Gurgaon (NCR) (East Delhi Region) (Himachal Pradesh) Himachal Pradesh
Pradesh)

Key Result Areas:

As Business Head, Himachal Pradesh
 Managed Broadband, Own retail and FR Retail Business of HP state which consists of 4 ZSMs for sales target delivery,
Team Management and Development, BTL Sales & Marketing Strategy. D2C head is responsible to launch and establish
broadband business in state and responsible to establish One Airtel product in market, which consist of Postpaid+ DTH+
Broadband
 Planned, formulated & implemented strategies and promotions to increase market penetration and to drive revenue and
profitability by maximizing sales
 Conducted statistical analysis to determine potential growth; designed sales performance goals and monitored
performance on a regular basis
 Conceptualized and executed innovative promotions to enhance brand visibility and a suitable media plan, in coordination
with the marketing team
 Led a team of 4 ZSMs, 6 SMs, 3 TSMs, 4 TLs ,27 FRSMs and coaching and mentoring them for future roles
 Achieved:
o Y-o-Y customer base growth, average revenue per user growth to improve overall revenue
o Executed the annual revenues of 840 INR million and an overall customer base of around 2.3 lacs customers
 Improved the channel productivity, distribution spread and driving postpaid, DTH, and broadband net ads in Himachal
Pradesh
 Ensured the right sizing and hiring manpower according to norms (Team of total 180 people – ZSM/ TSM/ SM/ FRSM/
TLs/ AFs/XFEs)
 Adhered to all servicing norms are met at all retail outlets in HP

As Zonal Sales Manager, Prepaid, Shimla (Himachal Pradesh)

 Steered Shimla Subzone in HP circle of 7 Territory Managers for Sales Target Delivery, Team Management & Development,
BTL Sales & Marketing Strategy. Shimla Subzone consists of 3 districts in total (Shimla, Kinnaur and Sirmaur)
 Achieved customer market share leadership for Brand Airtel in territory by driving prepaid gross ads and reduced churn
 Positioned business growth through Go-to-Market planning, pipeline generation and revenue generation
 Fostered lasting relationships and promoted organic growth with distribution intermediaries through value-added strategic
analyses and executed the same
 Drove Y-o-Y customer base growth, data growth and average revenue per user growth to improve overall revenue
 managed the annual revenues of 720 INR million and an overall customer base of around 5.83 lacs customers
 Boosted Channel Productivity, Distribution Spread and driving primary and secondary stock of distributors in Shimla
Subzone
 Led a Team of 59+ salesman, 30 Promoters and 32 distributors and met targets at 3800 retail outlets in Shimla Subzone
 Managed team of 6 Prepaid TSMs at Assistant Manager Levels & coached and mentored them for future roles

As Zonal Sales Manager, Prepaid, Mandi (Himachal Pradesh)

 Managed the Airtel Prepaid Business of Mandi, Kullu, Bilaspur & L&S districts, H.P. with a turnover of INR 600 million
annually
 Spearheaded team of 6 Territory Managers, 47 Distributors, 61 Salesman, 23 Promoters and 3200 Retail Stores to drive
Prepaid Business in 4 districts

As Territory Sales Manager, Prepaid (East Delhi Region)

 Led a team of 14 Salesman at 1 Distributor Point, 9 Promoters and 770 Retail Stores to drive Prepaid business in East Delhi
As TSM, Homes Business, Gurgaon (NCR)
 Streamlined the business of Broadband for Bharti Airtel Ltd. for region Gurgaon with team of 29 people
 Boosted the tag utilization from 2% to 3.7% in DSA (Direct Sales Associates) business and improved the sales by 25% in
Tele Media business
Highlights:
 Recognized as:
o Only ZSM in Upper North India to be part of Future Leaders Program for Bharti Airtel for Class of 2021 -22 in IIM
Ahmedabad
o H1 and H2 Star Performer in 2020-21 and only ZSM to get award from CEO in HP Circle
 Awarded as H1 and H2 star performer in 2019-20. Only ZSM to get award from CEO in HP Circle
 Bagged:
o Silver Award from HUB CEO for best performer for my performance in 2017-18 as ZSM Mandi
o Best TSM Award (Zonal Contest) for all quarters of 2015-16 in prepaid business and Q1 of 2016-17
o Silver Award from CEO of Bharti Airtel Ltd. for contributions for Business in Prepaid in Q2 2015-16

Jun’11-Nov’13 Atria Convergence Technologies, Bangalore

Jun’11-Mar’12
Management Trainee,
Bangalore

Apr’12-Nov’13 Atria
Convergence Technologies
as Manager Operations,
Eluru (Andhra Pradesh)

Growth Path
Highlights:
 Led the launch of:
o End to end operations of Direct Point Business, Broadband Business and Advertisement Business for ACT of Eluru
o Broadband & set the record in achieving fastest sales of first 1000 customers across all units
 Boosted:
o Collections from 84% to 100% for the region and substantially increased employee satisfaction within 60 days
 Advertisement sales has increased from average of 8.4 INR million to 16.8 INR million
 Broadband sales from High Rises in Bangalore, Project 2: To Ensure 100% Correct TAG Mapping till Cx level
 Bagged Spotlight Award - Exceptional Performance- 2012-13 and Best MT Award among batch of 14 MTs in 2011-12

PERSONAL DETAILS
Date of Birth: 04th June 1986
Languages Known: English, Hindi, and Punjabi
Current Address: E504-Imperial Residency, Peer Muchalla, Distt- Mohali, Punjab- 140603