Eastern Samar National GRADE

SCHOOL G11
Comprehensive High School LEVEL
LEARNING
TEACHER Princess Anna P. Cabo Entrepreneurship
AREA
DAILY LESSON
PLAN TEACHING June 6,2022
QUARTER 4th
DATE & TIME 7:30-8:30am

I. OBJECTIVES
The learners demonstrate an understanding of:
A. Content Standards 1. The learner demonstrates understanding of environment and
market in one’s locality/town.
The learners:
B. Performance Standards 1. The learner independently creates a business vicinity map
reflective of potential market in one’s locality/town.
C. Learning Competencies/ The learners: 80% of the learners will…
Objectives. Write the LC 1. Develop a brand name. CS_EP11/12ENTREP-0h-j-11
code.
The students will specifically learn the following:
1.1 Define branding and brand; and its different strategies;
1.2 Appreciate the importance of branding; and
1.3 Create a brand name and brand mark for a product.
Recognize the importance of marketing mix in the development
II. CONTENT
of marketing strategy.
III. LEARNING RESOURCES
A. References
1) Teacher’s Guide pages None
2) Learner Materials Page 74-76
Page Number
3) Text Book pages Entrepreneurship/Ronaldo S. Batisan/Diwa Learning Systems Inc.
4) Additional Materials None
from Learning
Resource (LR) portal
B. Other Learning Resources
IV.PREPARATION  Prayer
 Checking of attendance
 Check the cleanliness of the classroom
 Review of the past lesson
V.DEVELOPMENT OF THE LESSON
A. MOTIVATION The activity will be named “the Logo Quiz”.
Group the sudents into 4 groups (with social distancing). The
mechanic of the activity is that, each group will guess the name of the
product or company based on the logo that I will show to them. 1
correct answer is equal to 1 point, and the group who has the highest
score will be the winner. There will be a total of 15 logos that I will
show to them.
1. What have you observed about our activity?
2. Aside from the logos that you have seen in our activity, what are the
other logos that you know?
B. PRESENTATION OF THE The teacher will present the topic for today.
TOPIC “BRANDING”
The teacher will use a projector and powerpoint presentation in
discussion.
C. ACTIVITY The teacher will group the class into 5 groups, each group will be
given a task.
Group 1 – The definition of Branding, Brand, Brand Name and Brand
Mark.
Group 2 – Importance of Branding
Group 3 - Branding Strategies
Group 4 – Criteria for a Good Brand
Group 5 – 7 Things to avoid in Making a brand
Each group is given 5mins to discuss the topic with their groupmates
and 5mins to present their topic.
The expected outcome of the learners are the following:
BRANDING
- Is that marketing action which identifies and helps differentiate
the goods or services of one seller from those of another.
BRAND
- Is a name, term, sign, symbol, or design, or a combination of
these elements, that is intended to identify the goods or
services of one seller or a group of sellers.
- It consists of two distinct parts: Brand Name and Brand Mark.
BRAND NAME
- This term refers to that part of a brand consisting of words,
letters, and/or numbers that can be vocalized.
BRAND MARK
- This refers to that part of a brand that appears in the form of a
symbol, design, or distinctive coloring or lettering, and which
cannot be vocalized.
SIGNIFICANCE OF A BRAND:
 Easy identification of the product.
 Identify the maker of the product.
 Serves as a competitive advantage.
 Offers legal protection with the product.

BRANDING STRATEGIES
1) Manufacturer Branding. It is a branding strategy in which the
brand name for a product is designated by the manufacturer.
Two alternative approaches are available: Multiproduct
Approach and Multibrand Approach.
- Multiproduct Approach – referred to as blanket or family
branding strategy, uses the same brand name to cover a group
of products.
- Multibrand Approach – requires the firm to provide each
product with a distinctive name.
2) Reseller Branding. Also referred to as private labeling or
private branding, refers to the branding strategy of a frim which
manufactures products but sell them under the brand name of
a reseller.
3) Mixed Branding. Refers to the use of the manufacturer and
reseller brands in a product.
4) Generic Branding. It is a branding strategy which lists no
product name, only a description of contents.
CHARACTERISTICS OF A GOOD BRAND:
1) It should suggest something about the product’s benefits and
qualities.
2) It should be easy to pronounce, recognize, spell, read and
remember.
3) It should be distinctive.
4) It must be adaptable to any advertising medium.
5) It must be capable of being legally registered.
6) It should not contain undesirable imagery.
7 Things to Avoid in Making a Brand:
S – spelling-challenged
C- copycat
R – restrictive
A – annoying
T – tame
C – curse of knowledge
 H – hard to pronounce
(The teacher will emphasize that the activity is synonimous to creating
propaganda devices in Reading and Writing subjects.)
D. ANALYSIS The teacher will let the students answer the following:
1. What do you feel while doing the activity?
2. As a future entrepreneur, how is branding important?
3. Why is it important to consider the criteria for a good brand?
4. Why should we imply or consider the branding strategies?
E. ABSTRACTION The teacher will ask the following questions:
1. What is Branding? Brand?
2. Differentiate Brand Name and Brand Mark.
3. Enumerate the different Branding strategies.
4. How will you make a good Brand?
5. Why Branding is important in a business venture?
F. APPLICATION Group the students based on their groupings for teir businesss plan.
After grouping the students they will now make their brand name and
brand mark for their product. They will identify what branding strategy
they have applied. They will be graded using a rubric. (see
attachment)
G. EVALUATION The evaluation will be their output in the application activity.
H. ASSIGNMENT Cut out pictures of the different brands of the following products:
1. Coffee, 2. Pharmacy, 3. Wipes, 4. Cellphone and 5. Chocolate.
I. REMARKS

VI. REFLECTION
A. No. of learners who earned 80%
on the formative assessment
B. No. of Learners who require
additional activities for
remediation
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson.
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?
G. What innovation or localized
materials did I use/discover which
I wish to share with other
teachers?

Prepared by: Noted by:

Approved by:

DEAN EARNEST PAUL R. HERMANO